Mark Bornstein Email & Phone Number

San Francisco, Ca, Us

Writer/editor/consultant on marketing and public speaking.

San Jose, Ca, Us

Responsible for development and implementation of global marketing plan for $2B security solutions business. -Led product and solutions launches, provided market intelligence and evaluation, developed messaging, built sales collateral and selling tools, provided partner and direct sales force training.-Presented Cisco security strategy at conferences, seminars, trade shows and Cisco Executive Briefing Centers around the world. -Managed marketing teams in development of cross solution marketing plans, messaging and implementation strategies.-Project leader in development of market segmentation modeling for strategic planning.-Created joint marketing initiatives with Fortune 500 partners.-Awarded Cisco “Top Executive Presenter” 2008

Managed all sales activities for Western regional territory. Responsibilities included prospecting and closing high profile accounts, managing and developing channel & distribution relationships. -Achieved over 100% of 1999 sales goal.-Awarded “1999 Sales Person of the Year.”-Account wins include: Apple, E*Trade, Pacific Stock Exchange, Lawrence Livermore National Labs, Healtheon/Web MD, Electronic Arts, Palm Computing.-Company acquired by Cisco in 1999, worked with transition team through acquisition

Created integrated marketing packages for local and national advertisers utilizing radio, Internet and event sponsorship to meet companies' strategic marketing objectives. Responsibilities included:-Prospecting for local and national clients to match up with targeted events and promotions.-Creating custom sales promotions to address specific client objectives such as branding campaigns, product launches, Internet commerce, hospitality, etc.-Worked with local and national advertising agencies and public relations firms to find advertising solutions for key clients (including Gap, Levi's, Got Milk).

Phoenix, Az, Us

Responsible for management of $90 million/year territory with national distributor of UNIX-based hardware, software and peripheral products with a primary focus on Sun Microsystems high-end severs.-Achieved over 100% of sales goals and increased overall yearly revenues for three consecutive years.-Managed the company’s top grossing sales team and was responsible for creating and instituting a comprehensive strategic sales and marketing plan.-Achieved over 300% growth in software sales in 1997.-Completed Dale Carnegie Sales Training Program. Awarded best in class.-Completed Sun Microsystems Competency 2000 training program