Rachel Gordon Email & Phone Number

San Francisco, Ca, Us

Leading industry-focused strategies, aligning global GTM teams to accelerate the adoption of industry solutions.

San Francisco, Ca, Us

In this senior role, I spearheaded the GTM strategies for high-priority industries, such as Financial Services, Life Sciences, and Technology, while focusing on core use case solutions to fuel enterprise software platform growth. My efforts were driven by detailed market research and customer insights, allowing for tailored strategies that positioned our offerings competitively in these sectors.Highlights of my contributions included:✓ Developed industry-specific go-to-market strategies, directly targeting key verticals with a focus on scaling enterprise-level solutions.✓ Led collaboration with cross-functional teams, including executive leadership, to ensure consistent messaging and strategic alignment at every customer touchpoint, expanding influence beyond program strategy into broader organizational impact.✓ Advanced the creation of sales-enablement materials by implementing a centralized online portal, ensuring that collateral like one-sheets, reference guides, and presentations were more accessible and optimized for efficiency.✓ Conducted detailed performance reporting, presenting solution marketing outcomes to executive teams with a stronger focus on using insights for ongoing refinement of sales and marketing tactics.

San Francisco, Ca, Us

As a Solutions Marketing Manager at ON24, I played a pivotal role in shaping the go-to-market (GTM) strategy for the company’s emerging products, focusing on transforming how marketers engage through webinar marketing solutions. I became an expert in understanding both the product intricacies and customer use cases, driving efforts to increase market awareness, empower sales teams, and create effective demand generation campaigns.Highlights of my contributions included:✓ Developed and refined product positioning strategies that highlighted core components and value considerations, ensuring alignment with market needs and ON24’s growth objectives.✓ Drove demand generation campaigns for both new customer acquisition and upsell opportunities for existing clients, working closely with the Demand Generation and Customer Marketing teams to ensure optimal targeting and messaging.✓ Collaborated with cross-functional teams to enable the sales team, providing them with the tools, training, and content needed to successfully promote ON24’s solutions to various market segments.✓ Reported on campaign performance and sales outcomes, delivering insights on the success of GTM strategies for emerging products to inform continuous optimization and future growth.

San Francisco, Ca, Us

As a Product Marketing Manager, I partnered with various stakeholders including Sales, Product, BI & Research, and Edit teams to conceptualize, vet, package and launch Big Idea marketing opportunities, incorporating display media, lead generation, custom content, OTT and social components. Through this role I implemented go-to-market strategies and storytelling to develop compelling products materials and sell-sheets that put CBS Interactive’s Business and Technology capabilities in the best light and ensure competitiveness. Highlights of my contributions included: ✓Led cross-departmental team collaboration to develop got-to-market strategies to attract new clients and maintain client renewals while bringing value to the sites' readers. ✓Utilized project management skills throughout the lifespan of revenue-generating programs involving timeline guidance, budgeting, internal communications and vendor management. ✓Leveraged analytical skills to conduct research and study market data to identify customer product needs while evaluating existing offerings' strengths and weaknesses. ✓Provided training and supervision to the Coordinator, ensuring successful completion of goals.

Boston, Ma, Us

As the Director of Business Development, I was responsible for managing business development activities for the San Francisco Bureau. Through this role, I collaborated with a 5-person sales team to develop and execute target marketing strategies as well as increase revenue generation. Highlights of my contributions include: ✓Created packages highlighting underwriters on various topics of interest, showcasing their expertise. ✓Collaborated with Editors, Event Coordinators, CEO, and Marketing Department to build and drive public and private events, from concept to execution. ✓Successfully balanced the remote work aspect of this role in collaboration with the main office located in the Boston Area.

New York, Ny, Us

As a Senior Account Executive, I successfully managed high profile, strategic accounts, building comprehensive online advertising and lead generation campaigns for the Internet's top-ranked technology solutions and information search resources. Highlights of my contributions include: ✓Developed and maintained a 100-client sales territory, including the acquisition of 25 new clients. ✓Fostered consultative relationships and rapport with senior technology marketing executives. ✓Delivered $500K+ in revenue of new business against $800K budget. ✓Supported company culture, creating an exciting and rewarding place to work, as well as creating belief in the products the team was tasked with selling.

New York, Ny, Us

Prior to moving into the role as a Senior Account Executive, I served in the role as Account Executive. During this time I partnered with the Strategic Account Director to maintain an ongoing business portfolio of $3.5MM+ annual revenue. I also provided support to clients with the identification of their target audience and developed strategy to reach their target audiences, which was typically in the format of an ad sales solution.

New York, Ny, Us

As a Senior Account Coordinator with Global Accounts, I was responsible for developing and managing more than 100 accounts totaling $4 million + revenue. I also delivered consultation and strategic planning services with internal resource teams and clients. Highlights of my contributions include: ✓Tracked program, ensuring KPIs were met and clients were informed or renewed regularly. ✓Managed agency relationships and set direct client appointments for the Global Accounts Director. ✓Leveraged CRM to conduct monthly financial reviews and ensure clients are were accurately invoiced. ✓Maintained ongoing market awareness to ensure a proactive approach to technology and solutions were taken.

Newton, Ma, Us

As an Account Manager, I collaborated with 10 Sales Representatives to manage $800,000 revenue by continually monitoring the lifespan of a program and ensuring clients were receiving traction for qualified leads. Highlights of my contributions include: ✓Managed the lifecycle of 50+ accounts including initial development, implementation, and renewal of campaigns. ✓Utilized taxonomy to track and organize client's assets closer to the top of web searches in order to generate new leads. ✓Developed key sales and business skills including relationship development and active listening.

Stamford, Connecticut, Us

In this role, I was responsible for conducting employee training to meet ISO 9001:2000 standards, as well as to ensure continuous quality of services, accommodations and amenities to short- and long-term tenants. Highlights of my contributions include: ✓Directed 30+ employees within Base Operation Services (BOS) to provide services such as: housing distribution, linen allocation and custodial/ maid service. ✓Reduced turnover from 30% to 9% during my employment.✓Increased tenant satisfaction by 25% over a period of 12 months through survey program.

Stamford, Connecticut, Us

As an Office Manager, I worked directly with the ITT Project Manager to start up a functioning office for the Base Operation Service contract, valued at more than $72 million. Highlights of my contributions include: ✓Designed and implemented client-directed promotional presentations endorsing the current operations of ITT-BOS.✓Prepared detailed monthly data reports regarding continuous contract growth. ✓Developed Employee Recognition Program to increase employee morale.

Washington, District Of Columbia, Us

During my time in the Peace Corps, I served as a Small Business Entrepreneurial Volunteer. While in Haiti, I provided consulting services to community cyber-café and established programs for résumé training and children’s literacy programs. I also served as liaison between Habanero Peppers Cooperative and international exporters to improve shipping and handling of peppers. My experience in Peace Corps allowed me to learn and apply advanced knowledge of the Haitian Creole language.

Bachelor Of Arts - Ba, Marketing

Education record