Mark Boyle Email & Phone Number

Belfast, Gb

• Customer Marketing Manager (U.K) for the most awarded rum in the world, in the third largest rum market globally.• Conception, development, and implementation of BTL marketing and activation activity for Bacardi across the U.K on-trade, delivering consistent growth and retaining position as the U.K's number one white rum brand. Delivering game changing campaigns that drive sustainable brand growth and inspire markets globally, aligning to shopper, customer and brand objectives.• Management of U.K marketing investment to maximise long-term brand growth and profitability, with consistent share-winning results. Integrated working relationship with Brand and Commercial Directors. Campaign lead across multiple functions inclusive of marketing, finance and sales for BTL campaign success and long-term impact.• Implementation and localisation of BTL activation toolkits, with supporting POS materials that meet high levels of effectiveness and sustainability. Management of multiple BTL marketing agencies from experiential to creative, with total budget and briefing responsibility. Use of insights and data to inform decisions.• IAP ownership for Bacardi on-trade, with through-the-line and market strategy alignment. Close working relationship with Brand Director, Head of Customer Marketing and Country Manager.• Lead Customer Marketing link for Ireland (Edward Dillon) – fueling inspiration, insight, alignment and adaptation of BTL activity (on and off-trade) multi-market, accounting for differences in market dynamics.• Development of long-term direct relationships with key strategic customers including Stonegate, Rekom, Nightcap and other influential, share driving national customers. Joint business planning to ensure win-win partnerships that win tenders and drive sustainable, long term performance.

Glasgow, Scotland, United Kingdom

Prestige Account Manager (U.K Key City - Glasgow, Scotland).Prestigious, high volume and influential accounts.• Drive strategy to effectively manage account base, win new business, achieve commercial success and sustainable customer partnerships• Own and develop the P&L and strategy for the region• Develop and nurture industry influencers• Evoke outlet and brand loyalty throughout region• Create and execute 360 degree account plans with key customers• Manage cross-functional projects between various areas of the business inc. marketing and finance• Ensure execution of key bespoke marketing activities that amazes consumers in outlets• Analyse and process promotional activities and budgets, incorporating ROI analysis• Monitor and administer promotional budgets across region• Support, inspire and develop fellow colleagues to step change executional excellence and customer management

Belfast, United Kingdom

Key Account Manager (On-Trade) Belfast City Centre.Multiple Premises Operators, Groups & Independents.• Building and maintaining key relationships, growing share of Bacardi-Martini Ltd brands; Bacardi, Grey Goose, Bombay Sapphire, Martini & Patron• Owning the P&L and strategy for the region• Managing successful product launches, commercial planning, activation and events• Growing a working relationship with wholesale partners to ensure successful route to market• Total ownership of Quarterly KPIs• Seeking new business opportunities and winning contractual business to grow brand distribution, visibility and volume in trade• Creating and executing joint business plans with key customers to bring our global marketing plans to life with consumers and drive volume for both BML and the customerwww.bacardilimited.com

• Creation, implementation, management and reporting on fully integrated client campaigns across digital, press, print, TV, radio, outdoor, transit and events• Develop and maintain excellent working relationships with new and existing clients• Manage all communication between client and agency• Deliver all client requirements, both proactively and reactively; on budget, on strategy, on time• Responsible for the use of research, collation of relevant intelligence, interpretation of statistical data and the application of these to deliver strategic solutions• Management of client and agency budgets with clients to meet and exceed agency KPI's• Assertively monitor and review competitor activity• Monitor the media, including digital, newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for client and agency opportunity• Pro-actively source prospective new clients and revenue streams

• Meeting with key customers to present, sell-in and implement elements of DIAGEO brand campaigns including Guinness Rugby (on-trade) and Smirnoff Festival (off-trade)• Servicing key premium reserve spirits accounts in the on-trade• Managing merchandising teams across Northern Ireland to meet Diageo KPI's and execute campaign activations• Co-planning and managing key events for DIAGEO brands including Guinness' Open Gate Brewery and Brewer's Project Beers, Tesco Taste Fest and Bulleit Bourbon Whiskey - full event logistics.

Belfast, United Kingdom

• Creation of exciting, engaging and innovative brand campaigns for brands including Guinness, Smirnoff, Carlsberg, Harp, Captain Morgan, Smithwick’s and more• Commercial planning and activation of brand campaigns and subsequent management of these day-to-day across the portfolio, ensuring brilliant execution• Close working relationship with Brand Managers, Innovation teams, Marketing, Sales Managers, Sales teams, Quality Managers and Corporate Relations• Agency management and relations (inc. creative agencies, event logistics, public relations agencies, staffing agencies, trade press, media and advertising agencies)• Use of market data and commercial information to make informed business decisions• TDM for Customer Marketing on Salesforce CRM System – leading task creation and the tracking/reporting process, ensuring successful sell-in of programs via on-trade and take-home-trade sales teams IOI• Budget and finance management, processing all payments related to Customer Marketing (NI)• Commercial planning, activation and key account support for successful product launches including Hop House 13 and Smithwick's Blonde• Event management for brand and sponsorship events, liaising with key stakeholders, Corporate Relations, customers and external agencies to ensure brilliant management of Diageo events from cradle to grave (inc. Tesco Taste Fest - 21k footfall and Guinness Blues on the Bay)

Belfast, United Kingdom

• Specialist Sales - Managing relationships with key customers• Meeting and exceeding sales targets and KPI's - highest performer across UK on multiple occasions• Cash management and stock control• Marketing on a local level introducing various promotions, boosting sales while maintaining a healthy profit margin and brand image• Training new associates, visual merchandising and communicating with head office, centre management and their respective marketing departments

Bachelor Of Science (Bsc), Business Management, 2:1

A-Level (Abb) Gcses (10 - A*-B)

• A-Levels in ICT (A) Business Studies (B) Economics (B) • GCSEs in ten subjects achieving all A* - B grades