Mark Boyle Email & Phone Number

Belfast, GB

• Customer Marketing Manager (U.K) for the most awarded rum in the world, in the third largest rum market globally.
• Conception, development, and implementation of BTL marketing and activation activity for Bacardi across the U.K on-trade, delivering consistent growth and retaining position as the U.K's number one white rum brand..
• Management of U.K marketing investment to maximise long-term brand growth and profitability, with consistent share-winning results. Integrated working relationship with Brand and Commercial Directors. Campaign lead.
• Implementation and localisation of BTL activation toolkits, with supporting POS materials that meet high levels of effectiveness and sustainability. Management of multiple BTL marketing agencies from experiential to.
• IAP ownership for Bacardi on-trade, with through-the-line and market strategy alignment. Close working relationship with Brand Director, Head of Customer Marketing and Country Manager.
• Lead Customer Marketing link for Ireland (Edward Dillon) – fueling inspiration, insight, alignment and adaptation of BTL activity (on and off-trade) multi-market, accounting for differences in market dynamics.

Glasgow, Scotland, United Kingdom

• Prestige Account Manager (U.K Key City - Glasgow, Scotland).Prestigious, high volume and influential accounts.
• Drive strategy to effectively manage account base, win new business, achieve commercial success and sustainable customer partnerships
• Own and develop the P&L and strategy for the region
• Develop and nurture industry influencers
• Evoke outlet and brand loyalty throughout region
• Create and execute 360 degree account plans with key customers

Belfast, United Kingdom

• Key Account Manager (On-Trade) Belfast City Centre.Multiple Premises Operators, Groups & Independents.
• Building and maintaining key relationships, growing share of Bacardi-Martini Ltd brands; Bacardi, Grey Goose, Bombay Sapphire, Martini & Patron
• Owning the P&L and strategy for the region
• Managing successful product launches, commercial planning, activation and events
• Growing a working relationship with wholesale partners to ensure successful route to market
• Total ownership of Quarterly KPIs

• Creation, implementation, management and reporting on fully integrated client campaigns across digital, press, print, TV, radio, outdoor, transit and events
• Develop and maintain excellent working relationships with new and existing clients
• Manage all communication between client and agency
• Deliver all client requirements, both proactively and reactively; on budget, on strategy, on time
• Responsible for the use of research, collation of relevant intelligence, interpretation of statistical data and the application of these to deliver strategic solutions
• Management of client and agency budgets with clients to meet and exceed agency KPI's

• Meeting with key customers to present, sell-in and implement elements of DIAGEO brand campaigns including Guinness Rugby (on-trade) and Smirnoff Festival (off-trade)
• Servicing key premium reserve spirits accounts in the on-trade
• Managing merchandising teams across Northern Ireland to meet Diageo KPI's and execute campaign activations
• Co-planning and managing key events for DIAGEO brands including Guinness' Open Gate Brewery and Brewer's Project Beers, Tesco Taste Fest and Bulleit Bourbon Whiskey - full event logistics.

Belfast, United Kingdom

• Creation of exciting, engaging and innovative brand campaigns for brands including Guinness, Smirnoff, Carlsberg, Harp, Captain Morgan, Smithwick’s and more
• Commercial planning and activation of brand campaigns and subsequent management of these day-to-day across the portfolio, ensuring brilliant execution
• Close working relationship with Brand Managers, Innovation teams, Marketing, Sales Managers, Sales teams, Quality Managers and Corporate Relations
• Agency management and relations (inc. creative agencies, event logistics, public relations agencies, staffing agencies, trade press, media and advertising agencies)
• Use of market data and commercial information to make informed business decisions
• TDM for Customer Marketing on Salesforce CRM System – leading task creation and the tracking/reporting process, ensuring successful sell-in of programs via on-trade and take-home-trade sales teams IOI

Belfast, United Kingdom

• Specialist Sales - Managing relationships with key customers
• Meeting and exceeding sales targets and KPI's - highest performer across UK on multiple occasions
• Cash management and stock control
• Marketing on a local level introducing various promotions, boosting sales while maintaining a healthy profit margin and brand image
• Training new associates, visual merchandising and communicating with head office, centre management and their respective marketing departments

Bachelor Of Science (Bsc), Business Management, 2:1

A-Level (Abb) Gcses (10 - A*-B)

• A-Levels in ICT (A) Business Studies (B) Economics (B) • GCSEs in ten subjects achieving all A* - B grades