Real World Interactive marketing

Color Alchemy is a revolution in static print

Wideopen Platform is an outdoor media company specialising in large format, high impact outdoor advertising.Wideopen's large format executions, parkade & building wraps offer innovation & creativity for clients wanting to create a branding statement.

Launched Australia’s first Fused Geo-Spatial, analytics tool with Robert Dommett and Associates (RDA), GeoCMV Explorer, Nationally to the outdoor industry, agencies and clients. Also launched the print currency evolution called “emmaCMV (Consumer and Media View)” in conjunction with the peak print media industry body “The Readership Works”. Australia wide to publishers, clients and agencies.

Synapsis Creative is an international leader in editable collateral via PowerPoint.Consultancy role built procedures centred around a client focused sales strategy designed to educate and acquired new business from Adobe, Quark & IStudio Publisher users. Clients ranged across finance, health, IT and mining verticals.

Flame Media is an international production, distribution and advisory company.The Sales Manager, Media Partnership scope brought content platforms to life, matching pertinent ideas and clients with the end result in funding or a broadcast deal on TV, Pay or on-line. Extremely client focused and facing, working with all areas of content production from inception, funding, foundation, creation, fruition and deliverables.

Media-V is a mobile small format scooter and experiential provider of outdoor campaigns executing above the line and through the line campaign solutions. The National Sales Manager role encompassed all capital cities, provincial and regional markets. Working with advertising agency decision makers nationally and clients directly. Running a team of 10 front line sales, ancillary and operational staff spread across the market.

MRN operated across Sydney and Melbourne with programming syndicated into a further 50 markets.Grew revenue and client base across the AM format by 17.5%, FY 11 Vs 12. Negotiated double digit rate increases across all existing contract clients. Managed yield and rate growth to a 15.0% increase since starting employment.

ARN radio network ranged across metropolitan and regional markets throughout the Antipodes owing 11 analogue stations and 20 digital portals in Australia and over 90 analogue stations in New Zealand.Key Achievements:• Managed a $40 million team of 8 people with differing skill sets and personalities consisting of four Account Directors and four coordinators, training and mentoring the team to become radio and media specialists.• Directly responsible for allocation and a key member in the budget setting process, including gap analysis, share versus survey performance and agency trending analysis in an environment of decreasing radio network expenditure. • Formulated sales and new business strategies with each of the Account Directors and the strategy and solutions team to maximise opportunities in the market place and grow expenditure by non traditional radio clients.• Maintained and enhanced senior client and agency relationships to ensure ARN would be top of mind, on every brief and gleaning share above our station’s modest ratings and maximising yield.

As Senior Media Planner managed FMCG clients Uncle Toby’s, Meadow Lea, Quality Bakers, Steggles and Pampas. PepsiCo, Bulmer and Stafford Miller channeled their ideas into manageable and achievable strategic goals. Autonomous client relationships with a focus on strategic media development of their marketing plans. With emphasis on pro-action and trend analysis, creating a constantly evolving strategic platform.

Full-service agency with notable blue-chip clients such as McDonald’s and Telstra. Held roles from Press Checker to Media Planner.Media Planner for McDonald’s March 1996 – April 1998• Wide and varied client contact on a local, state and national level. • Production, presentation and implementation of Media Plans and Barcharts.• Co-ordination of national promotions, new store openings and field marketing projects. • Constant dialogue with the regional Marketing Manager, regarding market Share of Voice, maintenance and achievement of sales goals and anti-competitive activity.• Management of two Junior Planners, five Buyers and a media assistant. • Co-ordination and delegation of buying briefs, market budgets, final buys, post-analysis, scheduling and invoices.• Metropolitan and regional negotiation experience in both Television and Radio as well as sponsorship evaluation skills.