Mark Burchfield Email & Phone Number

Estero, Fl, Us

Southwest Florida

A $120M manufacturer of patio furniture and umbrellas with multiple manufacturing locations in China and warehouse operations in the USA.• Executive responsible for all North American Sales & Operations, accountable for strategic development, sales and P&L.• Drove $50M+ in growth since 2019 by providing strategic direction and collaboration with Customers.• Re-Aligned North American Operations and on-line drop ship business to achieve profitability.• Diversified sales base by penetrating new Retail Customers through an expanded “in-trend” product assortment.• Driving growth initiatives and partnerships with key retailers in North America.

Greater Atlanta Area

Southern Patio division of Ames a $80M manufacturer and innovator of decorative planters that are sold to mass merchant retailers, home centers and garden centers throughout the USA.• Key sales executive responsible for managing team, accountable for strategic development, execution, and P&L. • Led team to achieve sales increase of 17% in 4 years with increased profitability through expanded assortments at key customers. Exceeded EBITDA goals the past 3 years.

Greater Atlanta Area

A $30M decorative planter company with products that are sold to mass merchant retailers, home centers and garden centers throughout the USA and Canada. Key executive responsible for product development, sales and the development of global suppliers. Accountable for strategy development, execution, and P&L. • Doubled sales in 5 years and increased profitability through new product development, customer expansion and expanded distribution services.• Lead Global Team in Sales, Design and Sourcing with members located in the USA and China.• Expanded distribution into to Canada selling Walmart, Home Depot, Lowe's and Canadian Tire.

Greater Atlanta Area

• Managed $1.5B in sales for the Planter, BBQ Grill and Fireplace categories, grew sales 19% and profits by 2% through cost reductions achieved in line reviews, new product introductions and product line assortment improvements.• Initiated and implemented planter and lawn décor turnaround plan with refreshed product assortment that included a supplier buy back of all products that were discontinued.

Marysville, Oh

• Created successful business plan, utilizing Miracle-Gro brand that led to successful entry into pottery business.• Managed business team through 2 acquisitions, with activities including due diligence, development of pricing, supply chain strategies and customer integration.• Implemented product development and supply chain process to roll out new branded pottery program nationally in 2004, with sales of $18 million, $2 million of which resulted from 2003 new product development program. • Led company into import business through initiating and negotiating supplier agreements and partnerships with factories in Asia and Europe.

Orange County, California Area

• Held P&L responsibility for $400 million Kwikset brand, growing annual sales 12% while expanding market share 5%. • Managed new business development and strategic planning for Import Business Unit developing Asian partnerships that grew sales from $5 million to $25 million in 16 months. Sold program into Wal-Mart and Lowe’s and won “Black & Decker Outstanding Performance Award.”

Mba, Business Administration And Management, General

Bs, Marketing