Mark Buser Email & Phone Number

Jupiter, Florida

I provide consultation to casino gaming companies worldwide that are interested in using data driven designs. Expert in BI and CRM. Clients have included Idle Games, PokerStars, Kama Games, Luckbox, Octro, PredictIt and others. -I work with the product teams to develop a matrix of user attributes that can be used to create actionable data and targetable user segments.-Create metrics for new and existing features to empirically analyze their actual value in terms of both retention… Show more I provide consultation to casino gaming companies worldwide that are interested in using data driven designs. Expert in BI and CRM. Clients have included Idle Games, PokerStars, Kama Games, Luckbox, Octro, PredictIt and others. -I work with the product teams to develop a matrix of user attributes that can be used to create actionable data and targetable user segments.-Create metrics for new and existing features to empirically analyze their actual value in terms of both retention, revenue and resultant LTV’s which are segmentable and actionable-Develop strategies to identify and engage paying players including tournaments, mini games, leagues and VIP programs. - Perform competitive market analysis of new game features and gaming trends. Create appropriate monetization loops using business intelligence and machine learning for both gaming and commercial applications.-Work with business intelligence teams and product teams to achieve world class metrics paying particular attention to the analysis of on-boarding funnels and retention curves to achieve best in class ARPDAU, ARPPU and ROI on ad spend. -Provide end to end design solutions from UI/UX design and their associate sensors to the selection and creation of atomic and derived user attributes for application in commercial CRM solutions such at Optimove and xtremepush as well as for in house CRM solutions. Show less

Mumbai Area, India

Designed and managed the build of India's first celebrity social game, Sunny Leone Teen Patti Poker for iOS and Android, Wrote all the specifications, balanced game economy and collaborated closely with a very talented art team on the game's look and feel. Amazing opportunity to touch, study and influence every aspect of an app starting with a concept and a blank screen and ending with a celebrity launch.

Isle Of Man, United Kingdom

Managed P&L for the social gaming group, including product, development, CRM, customer acquisition and business intelligence, while overseeing the launch of social games product roadmap including financial forecasts. Developed and balanced play money economy for PokerStars.net offering resulting in a significant revenue stream for the company. • Recruited Social Gaming personnel and retrained RMG specialists to create the new business unit for PokerStars.• Developed and introduced… Show more Managed P&L for the social gaming group, including product, development, CRM, customer acquisition and business intelligence, while overseeing the launch of social games product roadmap including financial forecasts. Developed and balanced play money economy for PokerStars.net offering resulting in a significant revenue stream for the company. • Recruited Social Gaming personnel and retrained RMG specialists to create the new business unit for PokerStars.• Developed and introduced the use of methodologies such as funnel analysis, optimization of first time user experience, and the use of such metrics as ARPDAU, Day 1, Day 7, Day 30 fall off curves, etc. • Managed social marketing budget and promotional programs, including the development and execution of the communications, design and promotional planning.• Coordinated innovative gaming features such as the viral scratch card, poker quiz and pro-tips.• Instrumental as a member of Cross Divisional Team responsible for the integration and co-ordination of product road maps across the business units. Show less

San Francisco Bay Area

Project Million Levers is aimed at improving retention and conversion rates in online, social and mobile games and apps. We do this by collecting user behavioral data, modeling user behavior using advanced machine learning techniques, and then feeding the individual user model into the developer’s promotion/messaging engine. By influencing each individual user’s behavior in a the direction that is most beneficial to the developer’s business goals, application retention and monetization are… Show more Project Million Levers is aimed at improving retention and conversion rates in online, social and mobile games and apps. We do this by collecting user behavioral data, modeling user behavior using advanced machine learning techniques, and then feeding the individual user model into the developer’s promotion/messaging engine. By influencing each individual user’s behavior in a the direction that is most beneficial to the developer’s business goals, application retention and monetization are better than existing techniques that use business rules. We implement a closed loop from behavioral data to monitoring user response to promotions and messages. This improves the ROI of inbound user marketing messages and as a consequence improves retention and monetization rates. Show less

San Francisco Bay Area

Designed and developed award winning poker game for Facebook, Android and iOS. Directly responsible for recruiting key talent, building and mentoring the team to design, refine and launch a unique online poker experience. • Developed the signature first person view used in the game and its sleek UI/UX• Leveraged outsourcing solutions for back-end engineering and for cost reduction of art assets.• Responsible for P&L for the program with a team of 23 persons.

Designed, monitored and optimized monetization game features. Provided input to game balance create an enjoyable game experience for various demographics using math modeling and data feedback loops. • Identified and eliminated choke points and dead ends in the new user flow and ensured game mechanics were optimized for customer spending in keeping with company “White Hat” viral approach.• Established KPI Dashboard, reviewed data requests and ensured all data required for analysis… Show more Designed, monitored and optimized monetization game features. Provided input to game balance create an enjoyable game experience for various demographics using math modeling and data feedback loops. • Identified and eliminated choke points and dead ends in the new user flow and ensured game mechanics were optimized for customer spending in keeping with company “White Hat” viral approach.• Established KPI Dashboard, reviewed data requests and ensured all data required for analysis are in place, including sensor review and derived calculated values. • Managed customer acquisition internally and through various subcontractors. Show less

Responsible for cost and schedule for the Single Shaft Turbopump (SSTP) program for RL10 derivative engine program. Worked with engineering functionals to established SOW, baseline and interface control document for development programs. Working with contracts and legal was primary company interface in the negotiation of contracts in Russian and in English with key Russian aerospace vender. Provided leadership to resolve complex technical issues involving trades during the design stages to… Show more Responsible for cost and schedule for the Single Shaft Turbopump (SSTP) program for RL10 derivative engine program. Worked with engineering functionals to established SOW, baseline and interface control document for development programs. Working with contracts and legal was primary company interface in the negotiation of contracts in Russian and in English with key Russian aerospace vender. Provided leadership to resolve complex technical issues involving trades during the design stages to insure optimal performance. Worked with methods engineering to ensure manufacturability of design. Managed chamber demonstrator program for proof of concept for methane and enhanced cryogenic upper stage propulsion. Responsible for program schedule, cost and performance for programs with a total value of over $5M annually. Show less

I am managing a small group to develop a math physics model to reduce the cost of reverse osmosis. In the process of developing the model, we are pursuing various synergistic relations with various companies in the desalination industry. The concept is essentially my idea and a lot of my perspiration have gone into keeping it alive. Creating the possibility to reduce costs and carbon footprint is a very interesting excursion into uncharted waters for the company and a good means for personal… Show more I am managing a small group to develop a math physics model to reduce the cost of reverse osmosis. In the process of developing the model, we are pursuing various synergistic relations with various companies in the desalination industry. The concept is essentially my idea and a lot of my perspiration have gone into keeping it alive. Creating the possibility to reduce costs and carbon footprint is a very interesting excursion into uncharted waters for the company and a good means for personal growth. Show less

Manager, CADB programs - Managed a diverse technical team in Russia, responsible for the development of turbomachinery for the RL60 engine including the Main oxidizer pump, Fuel boost pump and LOx Boost pump. Managed efforts of various engineering functions to establish and optimize turbomachinery designs within budget and schedule constraints. Establish and managed UTIO field office in Voronezh, Russia. Responsible for earned value management of all programs handled through the office.… Show more Manager, CADB programs - Managed a diverse technical team in Russia, responsible for the development of turbomachinery for the RL60 engine including the Main oxidizer pump, Fuel boost pump and LOx Boost pump. Managed efforts of various engineering functions to establish and optimize turbomachinery designs within budget and schedule constraints. Establish and managed UTIO field office in Voronezh, Russia. Responsible for earned value management of all programs handled through the office. Primary company interface with major Russian Aerospace supplier. All three programs valued at $20M were accomplished on time and on budget. Show less

Responsible for the negotiation of the Statement of Work (SOW) with major Russian rocket engine development enterprise for the production of Russian designed liquid rocket engines in the United States. Worked with closely with customer and PW engineering leads to establish US Coproduction program scope of work, schedules, and budgets. Worked with legal and contracts to write, edit and verify contractual documents in Russian and in English for program with value in excess of $200M. Primary… Show more Responsible for the negotiation of the Statement of Work (SOW) with major Russian rocket engine development enterprise for the production of Russian designed liquid rocket engines in the United States. Worked with closely with customer and PW engineering leads to establish US Coproduction program scope of work, schedules, and budgets. Worked with legal and contracts to write, edit and verify contractual documents in Russian and in English for program with value in excess of $200M. Primary interface with Russian partner during on the job training for unique Russian manufacturing processes including thick section TIG and MIG welding, oxidation resistant coatings and vacuum compression brazing of dissimilar metals. Show less

Program lead for Solid Rocket Motor (SRM) disposition proposal effort. Management and cost control for subcontractors for project in excess of $50M. Responsible for technical interchange during the adaptation of CSD proprietary demilitarization technology for sub-zero mining conditions using Russian solid rocket propellant formulations. Instrumental in the success of five pre-proposal IR&D demonstration programs. Extensive interaction with Russian Regulatory agencies including State Ministry… Show more Program lead for Solid Rocket Motor (SRM) disposition proposal effort. Management and cost control for subcontractors for project in excess of $50M. Responsible for technical interchange during the adaptation of CSD proprietary demilitarization technology for sub-zero mining conditions using Russian solid rocket propellant formulations. Instrumental in the success of five pre-proposal IR&D demonstration programs. Extensive interaction with Russian Regulatory agencies including State Ministry for Defense Industries, Federal Mining and Industrial Supervision and the Ministry of Defense Show less

Responsible for locating and maintaining Russian sources of high-tech aerospace materials including carbon and aramid fibers, composite materials and specialty alloys (Ni and Ti based). Established and managed contractual relations with over thirty Russian/ Soviet enterprises with a cumulative value in excess of $50M. Handled day to day technical and program communications in Russian and English.

Certificate/Ms, Materials Management

Ba, Russian Area Studies

Education record

Education record