Mark Bush Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Manage high visibility Film and TV Studio initiatives in partnership with Data Strategy, Technology and Engineering•Studio Data Analytics –Lead development and support of data pipelines, insights curation and dashboard analysis o Houses over 400 billion rows of data from 50+ internal and external sources to globally track campaign health, sentiment, sales and comparative analysis o 80+ provisioned datasets, 30 dashboards and 10 predictive models utilized daily by hundreds of executive, marketing, media and distribution userso Subject matter expert and project lead for Google Search integration. This multi-billion row dataset tracks interest and intent across 200+ countries and 30,000+ zip codes, is a critical feature in data modeling and core KPI to evaluate real time performance of film marketing campaigns, as endorsed by Illumination CEO in Bloomberg following $1.3bn success of Super Mario Bros in 2023•Audience Enrichment – Partner with Vice President of Global Data Strategy to establish audience enrichment platform providing insights into media consumption habits for an addressable audience of more than 230 million US adultso Launched a cleanroom enabled identity spine mapping geographic, demographic and affinity dimensions across a wide range of first and third party data o Partner with Comcast subsidiaries including NBC, Peacock and Fandango to share and augment media insights, incorporate 3rd party dimensions for ticketing, surveys and creative testing to produce a wholistic view of audienceso Model and output activation lists for time-sensitive theatrical and HE marketing campaigns•Advanced Analytics/Data Science – Embedded technology representative for predictive modeling initiatives o Advise and assist data scientists with data sources available within Studio Analyticso Facilitate data onboarding and cloud infrastructure needs for modeling teamso Provide feedback on feature selection, model interpretability and usability of outputs

Greater Los Angeles Area

Deliver and support products for Marketing, Finance and Strategic Planning within Film Studios division• Film Marketing Analytics – Establish, manage and support Film Marketing Analytics data warehouse environment on Google Cloud Platform o Lead development, optimization and support for data onboarding, standardization, insights layers and dashboarding for North American marketo Collaborate and merge international Film Analytics data warehouse into a cohesive singular platform, extending beyond marketing into workflows across and departments across the spectrum of film • Dub Request Form (DRF) – Optimize and develop new features for workflow scheduling application by dub room editors and media library managers, regularly highlighted in team town halls for rapport with users and partnership with engineering to deliver meaningful functionality • ISCI Builder – Refine workflows, develop features and manage major API integrations for application used by finishing teams to catalog and send broadcast, digital, in-theater and radio ad placement data for Universal Pictures and Focus Features theatrical film campaigns

Pasadena, California

Led a team of senior engineers to develop cloud data processing services for B2B software used by the Architecture, Engineering and Construction industry.Responsibilities included roadmap and feature prioritization, requirements definition, user research and interviews, data analysis, cloud infrastructure stability and optimization• Managed ‘Job Automation Workflow Services’ team to build and optimize data processing in Amazon Web Services environments and transition products from client install software to SAAS• Accomplished 4x increase in processing throughput and 60% improvement in machine learning accuracy saving project managers hours of manual effort cataloguing, linking and issuing digital construction documents to the field

Greater Los Angeles Area

Product Owner for Edmunds' suite of business to business tools used by thousands of automotive dealerships across the US. Products include: Dealer Pricing Tool | Dealer Reporting Tool | One Click Lease | Digital ShowroomResponsibilities include: * Creation of design and engineering specifications* Management of feature development and testing* Roadmap, launch, marketing and roll-out activities* User interviews and feedback analysis* Training, ongoing product support and performance analysisProject Highlights:[Pricing Tool Redesign/New Pricing Methodology]Launched a redesigned pricing tool interface and updated calculation logic to integrate fees, incentives and lease programs. Upgraded tool features to increase automation and provide more context on competitive performance.[Lease 2.0/One Click Lease]Created a simplified experience for adding monthly lease payments to every vehicle with the goal of increasing shopper engagement and lead submission. Successes included a streamlined interface, pre-populated/real time payments display, extensive training and simple sign up.[Digital Showroom]Complete overhaul of dealer pages on Edmunds.com. This included an updated look and feel with a range of new features powered by a dealer tool allowing dealers to easily personalize their web-portal with custom imagery, video and promotional content. [Used Vehicle Facebook Campaign]Partnered with a third party vendor to target used vehicle shoppers on Facebook, redirect to a search results page and lead submission form. Analyzed performance and quality of leads relative to traditional acquisition methods. --> More details under 'Projects' section

Owned all aspects of Product Management for System x servers, Cloud and Virtualisation solutions. Portfolios managed include Flex System, BladeCenter, Intelligent Cluster, High End eX5 servers, networking and software products.Responsibilities included sales collateral, bid support, inventory forecasting, vendor partner management, product training and promotions• IBM Top Gun award winner for product, sales and strategy expertise• Product portfolio owner throughout largest hardware product launch in a decade

Australia

Develop customized reporting data from sales, logistics and finance systems. Stakeholders include business unit executives, sales, marketing, audit, finance and accounting teams.

Led strategic project to analyse, standardize and consolidate support of a key invoicing system across the Asia Pacific region.

Australia

Bachelor Of Business, Information Technology

Tertiary Entrance Rank 92.65%