Mark Bultje-Brown Email & Phone Number

Grand Rapids, MI, US

Detroit Metropolitan Area

San Diego, California, United States

• Supported Revenue Operations team through sales pipeline analyses, demand and productivity modeling, quota and compensation planning, defining KPIs, and building insights reporting infrastructure—including Monthly.
• Developed a roadmap for scaling the Revenue Analytics function, including ongoing monitoring and improvement of Salesforce data hygiene, evangelizing data-driven decision-making, and… Show more
• Developed a roadmap for scaling the Revenue Analytics function, including ongoing monitoring and improvement of Salesforce data hygiene, evangelizing data-driven decision-making, and fostering the growth and mentorship.

New York City Metropolitan Area

• Built data & analytics team from the ground up for rapidly growing $60MM digital advertising division of Townsquare Media, the 3rd largest AM/FM operator in the US.
• Developed and scaled a team of analysts who produce reporting for 68 US markets and 2,000+ advertising clients.
• Oversaw and advised on implementation of data warehouse, and established data governance policies.
• Created new and improved existing internal business intelligence reporting, including executive reports… Show more
• Created new and improved existing internal business intelligence reporting, including executive reports and campaign optimization tools. Show less

Greater Grand Rapids, Michigan Area

• Developed and managed complete data analysis practice, including automated reporting processes, complex statistical benchmarking, standardized data structure and naming conventions, and campaign optimization procedures.
• Managed a team of analysts and performed deep dive analyses across all channels designed to address business needs and drive revenue growth by identifying priorities with executive leadership, setting deadlines.
• Managed a team of analysts and performed deep dive analyses across all channels designed to address business needs and drive revenue growth by identifying priorities with executive leadership, setting deadlines.
• Collaborated with internal and external stakeholders to understand business priorities, identify appropriate analytics solutions, sell in projects, and ensure value creation.
• Contributed to entire client life cycle, including initial sales pitch, technical onboarding, campaign setup, mid-flight optimization, custom recurring reporting, and post-campaign deep dive and summary. Show less

Greater Detroit Area

• Managed GM clients’ expectations and needs by delivering concise and digestible reporting, providing closure in telling the story, answering questions, and making actionable recommendations.
• Trained and managed 11 analysts across all operating divisions of the agency.
• Managed or collaborated on projects including multi-touch attribution, viewability, and weighted success scoring.

Detroit, MI

• Performed analyses and produced recommendations for dozens of campaigns across multiple digital advertising channels.
• Developed measurement plans prior to campaign/initiative launch, helping to manage client expectations and provide insights for the media planning, buying, and investment teams.
• Built automated client-facing performance dashboards for General Motors’ primary media agency; process included cleaning historical data, developing views, and establishing protocols for… Show more
• Built automated client-facing performance dashboards for General Motors’ primary media agency; process included cleaning historical data, developing views, and establishing protocols for monthly reporting across all GM.

University Of Denver, Denver, CO

• Advised graduate and undergraduate business students on communication skills, including interviewing, conflict resolution, and presentation composition and delivery.

Lakewood, CO

• Compiled range of economic development strategies into universal, asset-based economic development guide for Small Business Administration
• Created comprehensive guide of Energy Conservation Measures for consulting with residential, commercial, and retail energy customers in Telluride, CO
• Developed rebate cost of savings plan and wrote initial rebate proposal to San Miguel Power Association for Telluride, CO community energy efficiency project

• Targeted research at Denver corporations for potential financial partnerships with the University of Denver Executive and Professional MBA programs
• Assisted with Financial Times national program rankings initiative, including identifying important metrics, updating alumni on departmental events, and maintaining a database of over 1500 graduates

International Mba, Sustainable Development

Activities and Societies: Institute for Leadership and Organizational Performance, Net Impact, International Business Association.

Ba, Spanish