Mark Chapman Email & Phone Number

California, United States

San Francisco Bay Area

Supports client companies to build loyal customer bases and fuel revenue growth by designing go-to-market strategies, demand generation programs, and customer engagement strategies. Provides marketing, project, and program management, from integrated strategy development through implementation of marketing plans. Coordinates effective integrated marketing programs, including brand awareness, image & reputation as well as marketing communications & collateral, direct mail, demand generation, & program analytics.

Sacramento, Ca

Served as a senior staff member responsible for strategic marketing, social media, websites, internal communications, advertising, overall brand strategy & awareness. Rebuilt & grew department into a 16-person marketing team. Managed $15M marketing budget and 4 agency partners (on retainer). - Built new brand platform. Managed brand & communicated value propositions across multiple vehicles. Result: unaided brand awareness grew 8 percentage points (while major banks were flat or decreasing).- Managed world class brand campaigns including the naming rights contract for Golden 1 Center—the new home of the Sacramento Kings; developed Golden 1 Center brand platform, logo suite, and full marketing plan for the 2015-2017 seasons. Accomplishment: Brand awareness grew 8 percentage points in 6 months.- Led product management, social media, demand generation, & collaborated with PR to drive key campaigns. - Researched & launched modern analytics-based marketing platform enabling automated campaigns to be tracked, refined & measured against ROI; produced trigger campaigns, welcome offers, and lifecycle communications. Accomplishment: developed new credit card product changes; card receivables grew 23% in 2015.- Spearheaded $5M advertising campaigns to reach consumers/businesses via broadcast media, out of home & social channels. Created demand generation machine via paid advertising. Accomplishment: growth in brand awareness & lowered cost per approved application from $100 to $70.- Conducted research including focus groups and online surveys. Accomplishment: feedback contributed to brand, product advertising & credit card product changes. -Managed internal/external communications to ensure timely information that informed & engaged constituents of the security and confidence for debit/credit cards (e.g. Home Depot breach), including re-issuing cards to 300,000 cardholders. Produced Annual Report. Golden 1 grew to #5 in nationwide credit union rankings from #10.

Santa Rosa, Ca

Member of Senior Staff responsible for marketing planning, PR & Social Media, communications, Nonprofit/Community Relations.- Launched consultative marketing approach for improved ROI, creative execution & stakeholder relations. Articulated the company’s brand, produced first brand ad series for the organization, increased use of agencies for more efficiency and developed new KPI’s and scorecards.- Introduced predictive analytics to identify new business loan targets; identified 1600 new loan targets from existing Members.- Team member of new website; worked with call center, Investment Services, Business Lending, e-Commerce & IT on knowledge base, new content management system, SEO, new online banking & mobile banking offerings.

San Rafael, Ca

Key member of the senior management team with responsibility for public relations, community outreach, internal & external communications, marketing strategy, brand strategy, digital media, product development/management, public relations, client experience and advocacy. - Re-articulated the brand based on primary research: logos, brand platform, visual representation & merchandising.- Developed and launched digital marketing & communications (SEM, re-targeting/marketing, SEO/web)- Implemented Net Promoter Score research methodology for increase customer advocacy. - Developed annual marketing plan, defined KPI’s & strategies to match stakeholder needs: increased business product sales 22%.- Managed media relations and crafted press releases to provide interesting stories to media contacts (media meetings, op-ed). Developed thought leadership program where executive points of view were perpetuated in the media.- As Chair of the Product Development Committee, launched 6 new products in 2007-2009: Visa check card income grew 24%; defined & trademarked the Community Counts®, product- retail deposits increased 12%.

Dual role manager: head of Debit Card Marketing Services group and Regional Marketing Consulting team.- Developed Visa Check Card marketing materials including retail programs, direct mail, digital, response models and tracking programs. Administered $10M budget; managed 4 agency partners (e.g. Razorfish, Arc Worldwide). - Launched ROI Calculator with Product Office's sensitivity model to form the Visa Check Card Financial Toolkit.- Developed annual Operating Plan; successfully managed $5M annual budget, included ROI reporting. - Built Regional Marketing Consulting unit that consulted with the top 22 U.S. Banks; hired team (5 FTE).- Successful development & delivery of integrated marketing plans on key market opportunities in support of top banks; sales in 2006 grew 11% over assigned goals.- Assigned Issuer member satisfaction scores grew from 3.9 to 4.2 in 2006.- Speaker at national conferences including Card Services for Credit Unions and Visa Debit Processing Services.

P&L Manager executing product definition, pricing, strategic marketing, sales & operations.

Responsible for the development of new trust & investment products, as well as the enhancement of existing products. Includes product management, product analysis/planning, direct mail, training programs, handbooks, advertising, and web site creation..

Launched and led marketing effort for BofA's in-store branches within Lucky Stores.

Directed production of division-wide residential lending communications. Managed 6 employees

Designed, implemented, and managed marketing programs for North Bay District with 21 branches.

Responsible for the development of new and existing commercial relationships. Managed a profitable portfolio of commercial customers, sold loan, deposit and payment products; Greenbrae Branch.

Sold merchant services to retail, restaurant and lodging customers; Marin/Sonoma/Napa territory.

Mba, International Management

Bachelor Of Arts, History

Activities and Societies: NCAA Baseball, Phi Alpha Theta, Pi Delta Phi