Lead the evolution of the Prodege brand within the gaming space

- Drove global growth of Sky: Children of the light to 260 million players.- Grew and developed global marketing org of 30+ members.- Executed and delivered 2 Guinness World Records in 2023.- Won Mobile Game of the Year at Gamescom 2023.- Achieved top 3 most played demo on Steam in 2023 (Steam Next Fest).

WD_BLACK - Western Digital’s Premium Gaming Storage BrandEdgeRover - SaaS ecosystem solutionibi - Smart Photo Manager by SanDisk

Define product roadmap and audience growth strategy for company.• Lead teams that oversee: corporate and product branding, content, social media, email marketing, PR, graphic design, and more.• Develop products and experiences for new markets in gaming, digital signage, and mobile apps.

Drive global campaign strategy for $1B+ Disney Infinity franchise and casual mobile marketing and apps.• Developed and executed $20MM+ annual go-to-market plans.• Supervised media plans and execution across broadast/digital/print/OOH, and influencers.• Constructed award winning campaign creative and experiences. - Oversee execution across brand identification, trailers, online, TV ads and more.• Lead social and community teams in paid, earned and owned efforts. +35% growth YoY in social conversation.• Launched mobile game Disney Emoji Blitz with peak DAU of 1.1MM within first month.• Oversaw brand analytics to measure success against KPIs and turn insights into action.• Directed community CRM plan, providing +5% incremental engagement across community content.

Created strategic marketing and PR foundations for a company experiencing hyper-growth.•Defined positioning, target audiences, and business objectives.•Conceived company’s first-ever nationwide campaign “Truffle Season.”•Partnered with renown chefs and music artists to raise the profile of a growing national brand.•Boosted growth and engagement +50% in six months by bringing social media in-house.

Led team and oversaw strategic global brand marketing responsibilities for THQ’s new IP franchises.• Engineered successful new IP launch of Homefront as global brand manager in hyper-competitive FPS genre.• Developed product positioning and campaign strategies for both consumer and press audiences.• Evaluated marketing plan effectiveness through program tracking and intense focus on ROI.• Led global cross-functional teams: retail, creative, web, production, community, PR, and counterparts.Recognition:☆ Metro: Last Light – Best Key Art (Silver) – MI6 2011☆ Homefront – Best Packaging (Silver) – MI6 2011☆ Metro: Last Light – Best Broadcast Campaign – Game Connection 2012☆ Metro: Last Light – Key Art (Silver) – Hollywood Reporter 2012

Oversaw brand marketing responsibilities for Disney/Pixar franchises including Toy Story 3, and Cars 2 franchises − the largest video game launches in Disney’s history − in addition to the MANIA! franchise.• Led coordination with other Disney cross-lines of business: Pixar, Disney Consumer Products, Disney Home Video, Studio Marketing, Disney Online, and others with successful results.• Managed day-to-day licensing relationship between THQ and Pixar.

Executed global product marketing strategies on AAA-titles F.E.A.R. 2 and Prototype, the company’s marquee title of 2008 and biggest new IP launch ever.• Supported the development and implementation of marketing plans for assigned titles.• Developed and executed branding, positioning, and messaging strategies.