Mark Cotterman Email & Phone Number

Tampa, Fl, Us

Tampa/St. Petersburg, Florida Area

Responsible for commercial and innovation activities, including development of new ideas and relationships to further the Company's mission with I/DD and complex care populations.

Greater Philadelphia Area

Specialized in assisting pharmaceutical, biotech, diagnostics, and other life sciences companies with the reinvention of their value propositions for customers in the U.S. and globally. A special focus was on managed markets (MCOs, Integrated Care, Institutional, and LTC) departments. The Company worked with senior management across multiple departments to define, develop and implement ideas for customers who could be actual users or influencers of the product, that went beyond traditionally defined solutions. The process included identification and mapping of barriers and obstacles that prevented the ideal relationship with customers, developing a wide range of alternatives, then choosing the best alternatives based on the impact of the solution(s) – balanced with budgetary, regulatory, and legal requirements.

Head of business development and marketing, and an operating partner. The size and reputation grew substiantially during this period. The business was sold to a group of passionate investors in 2017.

Provided advanced skill development, large customer market insights, and strategic management consulting to pharmaceutical and biotech companies to enhance their selling and marketing effectiveness in managed markets accounts, and market-based planning and selling. Managed and participated in a five year process for the strategic transformation of a global, mid size specialty pharmaceutical company that included a ground up, customized strategic planning process.

Greater Philadelphia Area

Worked in sales, marketing, managed markets, and integrated healthcare. Assigned numerous special projects to drive innovation and approach to large managed markets customers. Focused on improving the patient/consumer experience, population health, and wellness. Leader of PBM and Employer market segments.

Sold diagnostic systems and reagents to laboratories in south central US. Recognized for consistently outperforming goals and objectives.

Master Of Business Administration - Mba, Business Administration And Management, General, Graduated Magna Cum Laude

B.S.B.A., Marketing