Mark Crotty Email & Phone Number

Gordon, NSW, AU

Sydney, New South Wales, Australia

Services cover shorter term contract roles in Management Leadership roles; advising on strategy and change management and Board roles

Melbourne And Sydney

Juno Pharmaceuticals Australia/NZ was acquired by Arrotex Pharmaceuticals in July 2023 (a division of the DBG Group; a privately owned healthcare company with a presence in Australia and New Zealand) I held a minority shareholding in the business.From its inception in 2013, Juno grew to be the leading supplier of generic and biosimilar injectable medicines.

Sydney Area, Australia

Leading the ANZ organisation. Role formed due to the merging of all the S&N business units into one organisation based out of Sydney. Annual revenue approx UD $320mm and 350 employees.Market leader in medical devices and specialist wound care portfolios

Melbourne Area, Australia

Country Manager for the Hospira business. The business works across three main sectors - medical devices; hospital generics and specialist brands. The business is a market leader in the hospital generics area.

Canberra, Australia

Chairperson role of the industry sector for the generics and biosimilars trade industry association (previously known as the GMiA). This role was served concurrently with my responsibilities as VP ANZ Hospira. The GBMA represented the interests of members who provided over 90% of generic and biosimilar medicines in the Australian marketThe major.

Sydney

Management consulting services in Australia and New Zealand. The key areas of focus are strategic projects; developing of business plans and sales and marketing.

Switzerland

I led an organisation of six countries (Austria, Belgium, Greece, Ireland, Portugal and Switzerland) in the off patent medicines sector. Annual Revenues USD$625 million. 175 employees. Primary capabilities inspire country managers; refocus business through economic crisis reforms; innovate and P&L responsibility

Sydney, Australia

General manager for a greenfields business for Pfizer. Launched and developed the off patent (Established Products) business. The organisation grew through organic and M&A from approx $170MM to $340MM in 3 years. The major focus was preparing Pfizer for the patent expiry of $1 billion of brands (Lipitor $620MM); defending the current in line business and.

Sydney

Brand caretaker for a $1 billion portfolio comprising a spend of $50MM and a team off 55 marketers and competitve intellience and market researchersPart of Australia Senior Leadership team and on local Pfizer Board

Pfizer New Zealand

General Manager for Pfizer New Zealand and for the Pharmaceuticals Group.This role involved providing leadership for the overall organisation and P&L responsibility for the Pharma group.Major focus were:- Direct to Consumer advertising for brands such as Viagra and Lipitor- Negotiation with the government on the funding of medicines- Leadership on external.

New Zealand

Leader for the NZ business. This involved the management of mutiple businesses - Pharma, Pharmacy OTC and FMCGThe areas of focus were:- the launch of the largest global medicine Lipitor- the switch from Pharmacy only to open sellers (grocery) for a range of medicines- the leadership of the joint venture between Parke Davis and Wellcome (1993-95)

Auckland ; New Zealand

Managed the Pharmacy only brands for the Wellcome NZ organisation. Full P&L responsibility with a sales and marketing team

New Zealand

Marketing leader for a range of beer brands. The most significant were the launch of a new brand, DB Bitter and revitalisation of Double Brown. I was also heavily involved in new television and sponsorships around teams such as NZ Cricket and the then Auckland Warriors

Auckland; New Zealand

Managing the dogfood portfolio at a time Uncle Bens (Mars Corportation) entered the market. major tasks involved building the brands via brand extensions; sponsorships and consumer advertising

Auckland; New Zealand

Responsible for management of the annual brand plan and execution of strategies for major Lion brands. The brand portfolio was Steinlager, Waikato and Lion Red involving supporting sponsorships around - "Drinking our Beer Here" Americas Cup, the All Blacks and Kiwis.

New Zealand

Managing a range of smallgoods brands

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services, Passed!

Activities and Societies: Rugby Blues

Post Graduate Diploma, Business Administration And Management, General

Business Dip

Bachelor Of Management Studies, Business, Management, Marketing, And Related Support Services

Bachelor of Management Studies