Director Of Sales
CurrentReporting to the CEO, responsible for building relationshipswith leadership teams at State Departments ofTransportation and commercial labs in order to effectively sellSaaS products.Defined the sales motion, developed the go-to-marketstrategy, and directed all sales activities for ATSER's flagshipconstruction management Software-as-a-Service platform.Transformed a team of ten into a cohesive, collaborative unitencompassing sales, marketing, outreach and solutions.Created the department's operational framework includingdefining sales territories and establishing quotas and KPIs.Implemented a scalable, repeatable sales demo process,increasing demos by 47% and boosting brand visibility.Coached sales and solutions to confidently deliver tailoreddemos based on customer segment and business use case.Introduced and executed effective sales strategies resultingin a 24% increase in revenue in less than 12 months.