Mark Fletcher Email & Phone Number

Gurnee, IL, US

Libertyville, Illinois, US

• Lead the digital and social media strategies for the global organization
• Support organic and paid opportunities across Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok
• Lead the influencer strategy, governance, measurement, and implementation to drive awareness, consideration, and continually implement best practices, globally
• Manage all paid search efforts and strategy
• Develop and refine our community management efforts and drive an impactful and helpful experience to those who engage with our brand(s)
• Manage a small but mighty team of community managers to provide the best possible experience to our customers

Libertyville, Illinois, US

• Manage all global social media efforts for Hollister and Dansac; including content creation, content management, paid social media efforts, community management, social listening, and measurement and analytics
• Develop and implement the global social media strategy across Facebook, Instagram, Twitter, LinkedIn, and YouTube
• Responsible for managing all global paid search efforts and initiatives across both brands
• Introduced the use of Facebook ads, Instagram ads, Twitter advertisements, and LinkedIn advertising opportunities throughout the organization
• Launched and managed the use of social listening; including the creation of multiple dashboards, boolean search-driven topics, sentiment analysis, platform management, and contract & vendor management
• Measured digital efforts and provided relevant insights and recommendations to improve future campaignsTools: Sprout Social, Talkwalker, Hootsuite, Google Analytics, Brightcove, Google Ads

Northbrook, IL, US

• Managed the social media efforts for our Allstate agents; this included the overall strategy, education, implementation, innovation, and continued growth for agents utilizing social media for their business.
• Created and provided social media education and tools, along with a continually-refreshed library of social media content, for Allstate agents to use to engage their presence on Facebook, Twitter, LinkedIn and Google+.
• Maintained and continually fostered successful partnerships with our compliance partners, regional marketing teams, legal counsel, as well as the marketing and corporate relations teams.
• Successfully managed a fantastic team which owned our efforts within advocacy, our influencer program, and agent content management.
• Managed and moderated the internal Agency Community; this included the identification of trends for senior leadership, the creation and coordination of content, and detailed measurement. Responsible for ongoing.
• Tools: Hearsay Social, Jive, Crimson Hexagon, TeamSite, SiteCatalyst, Dynamic Signal

Northbrook, IL, US

• Increased electronic billing and payment adoption - which included eBill, ePolicy, etc.
• Drove print and postage savings by reducing the number of paper and cash payments received while increasing the number of electronic payment transactions for customers.
• Utilized customer-focused campaigns with strong adoption success through social media, email, and direct mail campaigns.
• Managed and led the Allstate.com/paperless refresh project to drive a better customer experience through various tactics, including multivariate testing, SEO improvements to the site, A/B testing, and updated the.
• Managed external vendor relationships with Visa, MasterCard, Discover Card, Fiserv, Vertical Measures, and Closed Loop.

Austin, TX, US

• Increased foot traffic and community buzz to the local Whole Foods Market store through a variety of in-store and out-of-store events, classes, and activities to establish a stronger local presence within the community.
• Established a new series of successful and well-attended classes and interactive cook-and-dine events.