Mark Dixon Email & Phone Number

Belmont, Ca, Us

Winston-Salem, Nc, Us

Austin, Tx, Us

Head of Product Management for the Measurement product line (LCI or "Lift Conversion Index") where led efforts to transform it from a foot traffic attribution product into the first-to-market sales attribution and optimization product ("Retail Sales Attribution") that has revolutionizing our industry.Details- Managed the Product Management team for InMarket’s Measurement product- Led the Measurement business to explosive growth and market success after introducing a new version of the product, including:--> Grew revenue 70% year-over-year--> Surpassed the 1H 2022 revenue goal by 38% --> Increased the close rate by nearly 50% in less than 6 months- Conceptualized and launched a 3rd-party retail sales attribution and optimization platform for the entire media industry (across 350+ publisher partners), which includes:--> In-campaign Multi-Touch Attribution (MTA) based optimization recommendations--> Return on Ad Spend (ROAS) calculations--> Calculations for Basket Size Lift, Transaction Frequency Lift, and Penetration Lift to provide an understanding on what contributed to the Sales Lift--> A sophisticated Data Science methodology that uses 1:1 matching with a definitively unexposed control group, which is powered by a Machine Learning model with hundreds of features- Worked closely with Data Science to evolve the product methodologies so that we could improve the accuracy, stability, and explainability of the results- Explored and prototyped next-generation ways to integrate data sets in a privacy-centric way such as Private Join & Compute and multi-party computation- Executed an industry vertical strategy to expand the Total Addressable Market by offering slightly different versions of the product with features unique to each new vertical

San Francisco, California, Us

Member of the Executive Staff leading Product Management, User Experience design, and Program Management efforts for the leading marketing platform that helps retail CMOs drive growth in customers, visits, and sales.I also worked on the core team responsible for the acquisition by InMarket. Details- Managed all of the Product Management, User Experience design, and Program Management functions in the company- Led the company on a continuous growth trajectory to achieve profitability in an extremely competitive environment - Launched innovative, category-creating products like Location Conversion Index (local store foot traffic attribution) and Location Graph (mobile audience platform), which pioneered the use of mobile location data- Overhauled the company roadmap planning and product delivery processes to increase the predictability and visibility of releases- Created a wide-ranging patent portfolio to protect the intellectual capital that resulted from its many innovations

San Francisco, California, Us

Member of the Executive Staff leading Product Management

San Francisco, California, Us

Member of the Executive Staff reporting to the CEO responsible for Product Management and Marketing (with additional shared Business Development responsibilities) to deliver the leading mobile shopping and geolocated product advertising platform(NearbyNow was acquired by JiWire)

San Mateo, Ca, Us

Member of the Executive Staff reporting to the CEO responsible for Product Management and Product Marketing to deliver an award-winning product that synchronizes a user’s data across all of their devices (computers, mobile phones, and online).

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Led Product Management and Partner Marketing activities at a startup company focused on providing electronic billing solutions to enterprises and mid-market companies.

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Led product management, business opportunity assessment, and executive-level contract negotiations at a company that developed innovative datacenter automation software.

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Chicago, Illinois, Us

Mba, Mba

B.S., Electrical Engineering, Economics