Mark Dixon

Mark Dixon Email and Phone Number

Vice President of Product (Incentives and Loyalty, Settlement, and ATG) @ Inmar Intelligence
Belmont, CA, US
Mark Dixon's Location
Belmont, California, United States, United States
About Mark Dixon

An innovative Product executive with a demonstrated track record of identifying market opportunities, building teams, scaling processes, and growing revenue for companies that have successful exits. I have set the vision for various products and provided the leadership to scale up Product teams and processes to allow organizations to accurately say what they're going to do, and deliver predictably on what they said. I have a demonstrated track record of seeing around the corner to chart a course for the product to “skate to where the puck is going” and outmaneuver the competition in an Agile way to drive significant business outcomes. C-LEVEL EXECUTIVE LEADERSHIP: A C-Level Executive leader who is experienced in crafting a business vision and rallying a company around the product roadmap, business model, positioning, and go-to-market strategyVISIONARY INNOVATION: Proven ability to identify and capitalize on new market opportunities, with a rigorous approach towards conducting customer needs-assessment and iterative development that incorporates continuous customer feedbackMANAGEMENT: Built and managed large teams to achieve desired outcomes on a timely basis, including the functions of Product Management, User Experience Design, Program Management, and EngineeringP&L DRIVEN: Experienced in directing products to profitability and market leadership by continuously making ROI-positive decisions BOARD OF DIRECTORS SAVVY: Adept at working with the Board of Directors to provide Product updates and to set future roadmap expectations PATENT PORTFOLIO EXPANSION: Personally granted 13 patents (with dozens more filed), while also facilitating the patent harvesting and filing process at multiple companiesPROCESS TRANSFORMATION: Experienced in overhauling the Product planning processes to achieve visibility and predictability of product delivery

Mark Dixon's Current Company Details
Inmar Intelligence

Inmar Intelligence

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Vice President of Product (Incentives and Loyalty, Settlement, and ATG)
Belmont, CA, US
Website:
inmar.com
Employees:
50
Mark Dixon Work Experience Details
  • Inmar Intelligence
    Vice President Of Product (Incentives And Loyalty, Settlement, And Atg)
    Inmar Intelligence
    Belmont, Ca, Us
  • Inmar Intelligence
    Vice President Of Product (Advanced Technology Group)
    Inmar Intelligence Dec 2022 - Present
    Winston-Salem, Nc, Us
  • Inmarket
    Evp, Product
    Inmarket Sep 2020 - Jul 2022
    Austin, Tx, Us
    Head of Product Management for the Measurement product line (LCI or "Lift Conversion Index") where led efforts to transform it from a foot traffic attribution product into the first-to-market sales attribution and optimization product ("Retail Sales Attribution") that has revolutionizing our industry.Details- Managed the Product Management team for InMarket’s Measurement product- Led the Measurement business to explosive growth and market success after introducing a new version of the product, including:--> Grew revenue 70% year-over-year--> Surpassed the 1H 2022 revenue goal by 38% --> Increased the close rate by nearly 50% in less than 6 months- Conceptualized and launched a 3rd-party retail sales attribution and optimization platform for the entire media industry (across 350+ publisher partners), which includes:--> In-campaign Multi-Touch Attribution (MTA) based optimization recommendations--> Return on Ad Spend (ROAS) calculations--> Calculations for Basket Size Lift, Transaction Frequency Lift, and Penetration Lift to provide an understanding on what contributed to the Sales Lift--> A sophisticated Data Science methodology that uses 1:1 matching with a definitively unexposed control group, which is powered by a Machine Learning model with hundreds of features- Worked closely with Data Science to evolve the product methodologies so that we could improve the accuracy, stability, and explainability of the results- Explored and prototyped next-generation ways to integrate data sets in a privacy-centric way such as Private Join & Compute and multi-party computation- Executed an industry vertical strategy to expand the Total Addressable Market by offering slightly different versions of the product with features unique to each new vertical
  • Ninthdecimal (Acquired By Inmarket, September 2020)
    Chief Product Officer
    Ninthdecimal (Acquired By Inmarket, September 2020) 2017 - Sep 2020
    San Francisco, California, Us
    Member of the Executive Staff leading Product Management, User Experience design, and Program Management efforts for the leading marketing platform that helps retail CMOs drive growth in customers, visits, and sales.I also worked on the core team responsible for the acquisition by InMarket. Details- Managed all of the Product Management, User Experience design, and Program Management functions in the company- Led the company on a continuous growth trajectory to achieve profitability in an extremely competitive environment - Launched innovative, category-creating products like Location Conversion Index (local store foot traffic attribution) and Location Graph (mobile audience platform), which pioneered the use of mobile location data- Overhauled the company roadmap planning and product delivery processes to increase the predictability and visibility of releases- Created a wide-ranging patent portfolio to protect the intellectual capital that resulted from its many innovations
  • Ninthdecimal (Acquired By Inmarket, September 2020)
    Svp, Product
    Ninthdecimal (Acquired By Inmarket, September 2020) 2013 - 2017
    San Francisco, California, Us
    Member of the Executive Staff leading Product Management
  • Ninthdecimal (Acquired By Inmarket, September 2020)
    Vice President, Product Management
    Ninthdecimal (Acquired By Inmarket, September 2020) 2011 - 2013
    San Francisco, California, Us
  • Nearbynow (Acquired By Jiwire, October 2011)
    Vice President, Product Management / Marketing
    Nearbynow (Acquired By Jiwire, October 2011) 2009 - 2011
    Member of the Executive Staff reporting to the CEO responsible for Product Management and Marketing (with additional shared Business Development responsibilities) to deliver the leading mobile shopping and geolocated product advertising platform(NearbyNow was acquired by JiWire)
  • Sugarsync
    Vice President, Products (Product Management & Marketing)
    Sugarsync 2006 - 2008
    San Mateo, Ca, Us
    Member of the Executive Staff reporting to the CEO responsible for Product Management and Product Marketing to deliver an award-winning product that synchronizes a user’s data across all of their devices (computers, mobile phones, and online).
  • Avolent
    Director, Product Management
    Avolent 2003 - 2006
    Us
    Led Product Management and Partner Marketing activities at a startup company focused on providing electronic billing solutions to enterprises and mid-market companies.
  • Loudcloud
    Senior Product Manager
    Loudcloud 2000 - 2002
    Us
    Led product management, business opportunity assessment, and executive-level contract negotiations at a company that developed innovative datacenter automation software.
  • Inktomi
    Product Manager
    Inktomi 1999 - 1999
    Us
  • A.T. Kearney
    Business Analyst
    A.T. Kearney 1995 - 1998
    Chicago, Illinois, Us

Mark Dixon Skills

Product Management Product Marketing Start Ups Mobile Devices Strategy Mobile Applications Saas Business Development Strategic Partnerships Entrepreneurship Go To Market Strategy Marketing New Business Development Analytics User Experience Location Based Services Ad Networks Mobile Marketing Leadership Venture Capital Marketing Strategy Mobile Phone Apps Mobile Product Strategy Payments Location

Mark Dixon Education Details

  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Mba
  • University Of Virginia
    University Of Virginia
    Economics

Frequently Asked Questions about Mark Dixon

What company does Mark Dixon work for?

Mark Dixon works for Inmar Intelligence

What is Mark Dixon's role at the current company?

Mark Dixon's current role is Vice President of Product (Incentives and Loyalty, Settlement, and ATG).

What is Mark Dixon's email address?

Mark Dixon's email address is md****@****mal.com

What is Mark Dixon's direct phone number?

Mark Dixon's direct phone number is +141587*****

What schools did Mark Dixon attend?

Mark Dixon attended Stanford University Graduate School Of Business, University Of Virginia.

What skills is Mark Dixon known for?

Mark Dixon has skills like Product Management, Product Marketing, Start Ups, Mobile Devices, Strategy, Mobile Applications, Saas, Business Development, Strategic Partnerships, Entrepreneurship, Go To Market Strategy, Marketing.

Who are Mark Dixon's colleagues?

Mark Dixon's colleagues are David Johnson, Mona Patel, Jeff Weinberg, Carmen Carrasquillo, Gale F, Ashley Swayney, Joel Cook.

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