Mark Donnigan Email & Phone Number

Phoenix, Az, Us

Mesa, Arizona, Us

I am a startup marketing and go-to-market consultant that builds disruptive innovation technology companies. I embed in an active operational capacity or as an advisor/consultant working directly with the founders (or CEO). A typical engagement is 1.5 to 3 years. I'll be your partner for growth. If any of the following resonates, let's talk about how I can 10x your company.You are a technical founder building a technology or video streaming platform/product, and you see a tremendous opportunity for growth. But, your level of attention on engineering your product has yet to yield the expected revenue result. It's clear that "if you build it, they will come" is a catchy phrase, but it rarely translates to driving demand and building the market. You need a go-to-market partner who can develop and execute a proven playbook to get the business results you and your investors want. Through my revenue-centered market development framework, I guide founding teams and CEOs in structuring their marketing and sales efforts and building high-impact plans that scale will growth. Select clients:NETINT [netint.com] - ASIC Video Processing Units (VPUs) for ultra-high density video encoding & streaming.LiveSwitch [liveswitch.io] enterprise WebRTC SDKs & cPaaS solutions.ScientiaMobile [imageengine.io] the world's first Image CDN.SSIMWAVE [ssimwave.com] - Video QA/QC tools & pioneer of a new category called Video Experience Automation.Visionular [visionular.com] - Software video encoding solutions.Beamr [beamr.com] - Software video technology, processing, & encoding applications.Nest [nest.com] - Energy management & connected CE devices. (Acquired by Google)DTS [dts.com] - Advanced audio technology. (now Xperi)MOD Systems - Digital video distribution kiosk using SD cards. (Backed by Toshiba & NCR)Dune HD [dune-hd.com] - IPTV & OTT STBs.Kaleidescape [kaleidescape.com] - Entertainment servers for digital video (DVD, BD, digital files).

Mesa, Arizona, Us

When you think of launching your product, or if you are already in the market, are your marketing, and GTM plans battle-ready? It's not about making tiny, incremental steps when we team up. It's about taking giant leaps. We'll fine-tune, ramp, and turn your marketing and go-to-market motions into an engine for growth. The goal? To reach an explosive, sustainable expansion of your business that realizes the audacious promises you've made to your investors, employees, and yourself.The nexus of go-to-market, business strategy, and marketing execution is my launchpad. And our mission will be singular - to propel revenue. Boost it, accelerate it, and make it soar.I'll save you from missteps leading you off the beaten path. I've been down those roads, but I've learned the lessons. I'll guide you past the pitfalls, wrong strategies, and broken plans.As a founder and co-pilot, I will be your navigator, steering you clear of the dangerous spirals that send many savvy teams plummeting. My knowledge base isn't just broad - it's deep and varied. I've explored the breadth of the technology and video ecosystem, charting its ever-shifting landscape.I've built, mentored, and led high-powered sales and business development teams, raking in over $500mm in revenue. That's half a billion dollars in value creation. FANG companies, influential tech players, video streaming giants – they've all been a part of my journey.I know what the modern B2B buyer needs to make a decision. As a marketing conductor, I've orchestrated high-octane B2B teams, directing performances encompassing everything from product marketing to demand generation, content marketing, brand marketing, PR, digital strategy, and events. My specialty is doing a lot with a little... Small teams can be faster, more nimble, and outperform large ones. Working with me won't require that you allocate huge budgets for team expansion. I'll let you know where to spend capital for the best outcome.

Herzeliya, Il

Reporting to Beamr CEO & Founder Sharon Carmel, I led corporate and product marketing, including growth initiatives, digital, PR, and events. As a business and market development expert, I reimagined the role of marketing as a growth engine that connects directly to revenue creation in the fast-moving and dynamic area of video technology software B2B sales. The result of my team's work was a 4x increase in our industry engagement metrics, leading to a 2x growth in marketing qualified leads which drove the marketing CAC significantly lower than the industry average and increased revenue by more than 300%. I focused intensely on strategically and creatively promoting Beamr to potential customers by applying ABM strategies to engage collaborators and partners while building an enduring presence in the video ecosystem. I maintained strong working relationships, collaborating with product management and the sales team to convey the voice of the customer, track and communicate key market trends, and analyze business intelligence to plan and execute corporate marketing and public relations campaigns. Functional areas of responsibility included:- Demand generation (ABM)- Content creation- Events & industry speaking- Podcast (https://thevideoinsiders.com)- CRM & marketing automation tools- Digital marketing (SEO, ads)- Email- Website- PR & partner marketing initiatives

Herzeliya, Il

I built market engagement strategies and led our direct sales motions to Hollywood studios, streaming video service providers, MSOs, and new media platforms. Held revenue responsibility for the company's first video product while launching a new category of video technology called video optimization (later renamed/branded content-adaptive encoding). Closed multi-year software licensing agreements between $35k-$200k/per annum with the largest digital service bureau supplying Beamr’s optimization solution to tier-one Hollywood studios, a studio-backed premium VOD streaming service, and an International OTT streaming service distributing video content globally to tens of millions of consumers, eventually reaching >100 million.

Taipei, Tw

Responsible for developing business strategy and providing sales channel leadership and market development for B2B and B2C sales channels which lead to >300% increase in revenues as well as new markets opened in Brazil, Canada, Latin America, and South Africa. I was an active participant in the product roadmap and carried responsibility for key decisions around the channel, partner development and overall structure for the region. Lead and coordinate with stakeholders in key International markets on PR and marketing campaigns domestic and foreign. Supported worldwide marketing initiatives as evangelist and speaker (moderator / panelist) at industry events such as Streaming Media, Digital Hollywood, Second Screen Summit, Apps World, TV Next (OTT Con), TV Connect and more in North America, Brazil and South Africa.Left role to accept a fulltime position with my consulting client Beamr, as Vice President, Sales & Strategy.

Seattle, Wa, Us

Successfully closed business partnerships, negotiated all terms and agreements, and issued press releases with global CE companies: D-Link, Asus, Sonic and Kingston (Taiwan). These partnerships were a critical component to the launch of the MOD Systems digital kiosk in airports with InMotion Entertainment, and were required for the development of our nationwide retail expansion plan which included the largest MSO in America.Coordinated with and worked alongside engineering and as a member of the executive management team to develop and set strategy for the adoption of secure SD Flash Card support on millions of CE devices (SDSD Video with CPRM DRM) so MOD’s vision of the SD card becoming an optical disc replacement could be realized.Represented MOD Systems as an active participant in monthly in-person Digital Entertainment Content Ecosystem (DECE, consumer brand: UltraViolet) meetings, responsible for raising issues of business significance to MOD and creating consensus and agreement where needed.

Sunnyvale, Ca, Us

Recruited by Co-Founder Tony Miranz and jointly reported to Chairman / Co-Founder Alain Rossmann. Built channel sales strategy from scratch to create demand creation of upscale T-VOD (transactional VOD) digital movie player sold to the CI (custom installation) / CEDIA channel. Responsible for all aspects of the sales plan and its execution, including recruiting, hiring, managing and leading a team of Regional Sales Managers and 15 Independent Rep Firms. Created process and directed sales efforts for internal dealer support team. (Led team of 5 direct reports)

Arlington, Va, Us

Advisory role.

Mountain View, California, Us

Reporting to COO / Co-Founder Cheena Srinivasan, traveled throughout the US, continental Europe and the Middle East (EMEA) as principal evangelist to increase distributor and dealer productivity. Built, recruited and trained education and support team for EMEA and US markets. Worked directly with strategic partners and Distributors to increase Kaleidescape sales Internationally. Active member of field sales management team, contributing to sales strategy and planning efforts which led to > 700% 3 year revenue growth and recognition as one of the fastest private growing companies by Inc magazine in 2008.

Dubai, Dubai, Ae

Reporting to the President of BEHRINGER North America, Stephen Frasier, I directed and managed the sales efforts of 25 SDR's and BDR's, Account Executives, and marketing staff selling to 1,500 independent dealers in North America. Achieved 20% growth over my first year at $29 million. Developed strategic plan for the active expansion of direct selling channels into regional and national distribution partners. Responsible for sales plan development, implementation and attainment, including P&L accountability for multi-million dollar personnel and selling expense budget. Responsible for generating sales and demand forecasts for BEHRINGER Holdings CEO and CFO as member of US executive team. Directed all efforts of U.S. based trainers (market makers) and business intelligence personnel.

Ecornell Certificate: Business Strategy, Achieving Competitive Advantage, Mba Certificate Program

Studied Computer Science

Studied Music Performance - Piano & Composition