Provided strategic guidance and support to key regional and national accounts, enhancing brand positioning and market presence, as well as contributing to new business and strategic planning efforts. Conducted strategic research initiatives including, an annual quantitative brand study for Indiana University of Pennsylvania (IUP) and monthly competitive brand pulse analysis and reporting for LaRosa’s PizzaManaged the Brunner/Ipsos partnership “Creative concept testing program” for Church’s Texas Chicken, ensuring effective brand messaging. Collaborated with cross-functional teams to develop brand standards and assets for Cheddar’s Scratch Kitchen and for Willo, a robotic toothbrush for children. Participated in QBR’s and annual planning efforts, providing insights to enhance client business strategies and outcomesLed efforts to reposition Vimergy, a supplement company, to increase brand awareness and appeal to a diverse audience.Provided strategic insight and support for B2B clients, including YellaWood Pressure Treated Wood Products, Rinnai Tankless Water Heaters, Mitsubishi Trane Heating and AC, Knauf Insulation, and Owings Corning Roofing.

Develop actionable strategies and programs that enable companies to become market-driven and customer-centric to increase top-line growth and drive sustainable long-term valueTraceLink Inc. • Lead 2021 Performance Marketing Agency search for a digital Partner to help with funnel optimization and ABM pilot • Worked with CMO to write and produce multi-video campaign to promote new Supply Chain Issue Management solution.• Hired by CMO to provide advisory services and to collaborate with multi-discipline marketing team and branding agency for a corporate 2019/2020 global rebranding initiative. • Lead 2020 global customer NPS (Net Promotor Score) initiative. • INTTRA Inc. Partnered with CMO on several initiatives including annual global customer satisfaction survey, the design of a new product development process, a SME (small and medium-sized enterprise) customer research initiative, and the development of a strategic marketing plan and creative campaign to increase website traffic, portal registration and customer transactions.• SmarterServices™Completed market and competitive landscape analysis and internal company-wide stakeholder interviews. Developed corporate and products value propositions, architecture, positioning framework, key messaging platforms and a customer segmentation strategy to enhance sales effectiveness efforts. Other Projects Handled for:Jacquette ConsultingICIMSManischewitzPrysm Video Walls and Displays Care Technology Solutions

Provided strategic leadership and guidance for numerous, multifaceted new product launches and corporate branding and multichannel marketing initiatives across several industries, including: Pharmaceutical and Medical Devices, Technology & Communications, Professional Services, Consumer Package Goods and Alcohol. Bracco DiagnosticsLed branding initiatives for X-Ray/Computed Tomography, Magnetic Resonance Imaging, Interventional/Diagnostic Radiology and Nuclear Medicine business groups.Partnered with Brand, Field Sales, Operation and Regulatory teams and KOLs to develop customer-facing and educated-focused messages and multichannel campaigns to build awareness and influence positive outcomes. GS1 US:• Developed and implemented a corporate rebranding strategy and campaign that resulted in repositioning the organization both domestically and internationally as a services company, leading to year-over-year increases in membership and accelerated growth. Sam’s Club:• Served as senior brand strategist on a multi-agency brand discovery and repositioning initiative that resulted in the creation of a new global brand identity and corresponding standards system seen daily by millions of customers all over the world.

Group Account Director- Baily Brand Consulting, Plymouth Meeting, PA (2004-2006)Key Accounts include American Standard, Maxell, Johnson & Johnson Skin Care - Clean & Clear and Aveeno, Pfizer - Caltrate, and Robitussin, LG Electronics, White Cloud, Cramp 911, Highland's Natural, Merial – Heartgard, Lucid Absinthe and Pink Vodka• Oversaw all aspects of client and project management including team management and mentoring, budget planning and forecasting, project tracking, strategic planning, business growth efforts and day-to-day interface with clientsPrevious Experience:Lorel Marketing Group, King of Prussia, PA - Kravco/Simon, Saladworks, and Montefiore Medical CenterElkman Alexander & Partners, Philadelphia, PA – Price Automotive Group and Philadelphia Center City District (CCD)BOZELL, Philadelphia, PA – Taco Bell North East Franchisee Advertising AssociationBBDO, Philadelphia, PA – Dodge Philadelphia Dealership Advertising Association