Mark W. Smith

Mark W. Smith Email and Phone Number

Deputy Managing Editor, The Washington Post @ The Washington Post
Mark W. Smith's Location
Washington, District of Columbia, United States, United States
About Mark W. Smith

I'm a deputy managing editor at The Washington Post — a masthead editing role. The Post's five deputy managing editors are broadly responsible for the newsroom's daily news report and take turns running the day. Each of us also has leadership lanes to ourselves. I lead The Post's live news strategies, partner most closely with our Product teams and am currently working to revamp our Homepage presentation and strategies.Previously, I was the Director of Social and Operations at The Post. In that role, I was responsible for The Post's work across social media platforms, search engine optimization, the newsroom's various digital strategies, the digital workflows that supported those strategies and the newsroom's products that supported those workflows.Before that role, I was the Post's Deputy Audience Editor. I've also led metrics strategy for the newsroom and led the creation and development of a bespoke engagement metric named Spectrum.When I joined The Post in 2014, my first job was to grow mobile web traffic. In this role, I co-led a year-long training effort for all Washington Post journalists. We taught reporters how to build their audience and write their own digital headlines.I've worked in various digital editor and digital strategy roles throughout my career and have also been a technology columnist. I have also taught digital journalism to undergraduate and graduate students at the University of Maryland.

Mark W. Smith's Current Company Details
The Washington Post

The Washington Post

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Deputy Managing Editor, The Washington Post
Mark W. Smith Work Experience Details
  • The Washington Post
    Deputy Managing Editor
    The Washington Post Jan 2022 - Present
    Washington, District Of Columbia, United States
    The Post's five deputy managing editors are broadly responsible for the newsroom's daily news report and take turns running the day. Each of us also have leadership lanes to ourselves. I lead The Post's live news strategies, partner most closely with our Product teams and am currently working to revamp our Homepage presentation and strategies.
  • The Washington Post
    Director, Social And Operations
    The Washington Post Nov 2018 - Jan 2022
    Washington D.C. Metro Area
    In this role, I was responsible for The Post's work across social media platforms, search engine optimization, the newsroom's various editorial digital strategies and the digital workflows that supported those strategies.I directly managed two teams: the social team and the newsroom's operations editors. The social team created content for The Post's top-tier social media platforms. The operations editors were embedded in each newsroom section and were responsible for the digital strategies, workflows and metrics reporting in that section.
  • The Washington Post
    Deputy Audience Editor
    The Washington Post Jan 2018 - Nov 2018
    Washington D.C. Metro Area
    In early 2018, I became the deputy editor of The Washington Post's Audience team -- a ~30-member team that was responsible for traffic growth and engagement across all digital platforms.I edited and managed The Post's core social team, which owned the top accounts on Facebook, Twitter and Instagram. I also managed the editor of our comments section and other on-platform user generated content.
  • The Washington Post
    Editor, Mobile Web
    The Washington Post Oct 2014 - Jan 2018
    Washington D.C. Metro Area
    I joined The Post in October 2014. My first focus was growth of mobile web traffic.I spent my first full year leading a round of audience training for the entire newsroom. Through this training, we redefined the digital roles of reporters and editors and taught them how to write strong digital headlines in an effort to grow traffic. My training partner and I were awarded The Post's Publisher's Award in May 2015 for the effort and the resulting growth in audience.I also then added editing responsibilities for search traffic and our comments section.In November 2016, I became the editor of the core social team, which was responsible for the Washington Post's top-tier pages on Facebook, Twitter and Instagram. This team created and curated all content for those pages.
  • University Of Maryland
    Journalism Instructor
    University Of Maryland Aug 2012 - May 2018
    College Park, Maryland
    I taught 11 semesters of undergraduate and graduate journalism courses at the University of Maryland's Philip Merrill College of Journalism.Most of the courses were multimedia courses -- one for undergraduates and one for graduate students -- where students learned writing for the web, reporting, web design, HTML, CSS, interactive graphics and social media best practices.I also developed and piloted a first-ever 16-week course on journalism metrics. Students learned how to use and read analytics platforms like Parse.ly and Chartbeat, how to develop a digital strategy anchored in measurable outcomes and how to navigate newsroom culture change.
  • Usa Today
    Senior Manager, Social Media Marketing
    Usa Today Feb 2012 - Oct 2014
    Washington D.C. Metro Area
    I shaped social strategy for USA TODAY, including development of brand voice, new social content strategies and the execution of emerging platforms. I also led USA TODAY's paid social activities, including acquisition and engagement campaigns on Facebook, Twitter and StumbleUpon.I led social strategy during USA TODAY's full brand relaunch in September 2012, which included the reveal of the daily changing logo. I brokered a partnership with Lady Gaga to be the first-ever (and still only) guest designer of a USA TODAY logo.
  • Central Michigan University
    Journalism Instructor
    Central Michigan University Jan 2011 - Jan 2013
    Mount Pleasant, Mich.
    I taught classes about the social Web for journalists and marketers. I started teaching night classes on campus while I lived in Michigan, and switched to teaching online classes when I moved to Washington, D.C.
  • Detroit Free Press
    Assistant Editor, Digital Media
    Detroit Free Press Dec 2007 - Feb 2012
    Detroit, Mich.
    At the Detroit Free Press, I ran the website during the morning hours. This included assigning stories, editing and posting those stories and managing the site's homepage. I also built all the paper's social media accounts from zero followers. (It was a fun time in digital media, getting to build things from scratch.)This is also where I started my love of metrics and news. I spent my days exploring Omniture, sending insights and recommendations to reporters and editors.I anchored the paper's Web efforts during the Pulitzer-winning coverage of Detroit Mayor Kwame Kilpatrick's text message scandal in 2008 and 2009.I also started to contribute writing to the Free Press' website as I spotted areas of potential audience growth. That led to a stint as the paper's technology columnist. My writing appeared in dozens of U.S. newspapers including USA TODAY, The Washington Post and the Chicago Tribune.
  • Washtenaw Community College
    Journalism Instructor
    Washtenaw Community College Jan 2010 - May 2011
    Ann Arbor, Mich.
    This was my first professional teaching gig. I taught an introductory class on online journalism.
  • Jackson Citizen Patriot
    Multimedia Specialist
    Jackson Citizen Patriot May 2007 - Dec 2007
    Jackson, Mich.
    This was my first professional newsroom job after college. I managed the entirety of the paper's digital strategy. At the time, that was only half a job, so I also designed pieces of the print edition daily. I oversaw the paper's move to a more nimble blogging platform and taught reporters how to turn their beat into more regular digital output. (We called it blogging at the time.)
  • Mlive.Com
    Copy Desk Intern
    Mlive.Com May 2006 - Aug 2006
    Designed section fronts and edited copy for the features and news sections at The Grand Rapids Press.

Mark W. Smith Skills

Journalism Blogging Social Media Newspapers Social Media Marketing Editing Digital Media Content Management Multimedia Online Journalism News Writing Ap Style Storytelling Media Relations Press Releases Copy Editing Video Breaking News Publications Web Content Editorial Feature Articles Teaching Digital Marketing Newsletters Web Analytics Analytics Technology Journalism Social Media Measurement Newspaper Design Web Design Marketing Web Content Writing Marketing Strategy Newspaper Integrated Brand Marketing Personal Branding Technology Writing Headline Writing

Mark W. Smith Education Details

Frequently Asked Questions about Mark W. Smith

What company does Mark W. Smith work for?

Mark W. Smith works for The Washington Post

What is Mark W. Smith's role at the current company?

Mark W. Smith's current role is Deputy Managing Editor, The Washington Post.

What is Mark W. Smith's email address?

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What is Mark W. Smith's direct phone number?

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What schools did Mark W. Smith attend?

Mark W. Smith attended Central Michigan University.

What are some of Mark W. Smith's interests?

Mark W. Smith has interest in Detroit Red Wings, Mint, Britney Spears, Yahoo, Barack Obama, Katy Perry, Sam Tsui, Foursquare, Gowalla, Suze Orman.

What skills is Mark W. Smith known for?

Mark W. Smith has skills like Journalism, Blogging, Social Media, Newspapers, Social Media Marketing, Editing, Digital Media, Content Management, Multimedia, Online Journalism, News Writing, Ap Style.

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