Mark Duffey Email & Phone Number

Chicago, IL, US

Greater Chicago Area

Greater Chicago Area

InsightsNow is a research partner specializing in behavior-based human insights about “what, how, and why” that focus on advice and actions for improving clients’ speed-to- and success-in-market. Our work provides customized solutions to meet clear client objectives. It is based on agile approaches with a lean mindset and design thinking, including rapid.

• I provided leadership across 20 business units for research in brand health and positioning, traditional and digital/social marcom effectiveness, customer loyalty/satisfaction, ad hoc business challenges.
• Expanded analyses provided with our brand equity and marcom research, identifying top-priority strategy and tactics improvements used to aid both brand affinity and marketing communications.
• Led the development of specific in-store action steps, improving customer loyalty metrics up to 75% by creating a more timely, dynamic, action-oriented feedback program.
• Creatively drew on multiple areas of a research partner’s analytical expertise in a project, counseling business unit leadership on better ways to manage $25MM in building loyalty member relationships.
• Directed use of secondary/syndicated research sources to guide business leaders’ decisions and understanding of competitive marketplace, refining business approaches and shopper messaging, impacting $170M in added sales.
• Brought businesses closer to the ‘voice of the customer’ by leveraging new research and analytical methods and processes.

• My role encompassed senior-level business development, research staff, and account management responsibility serving clients in consumer goods and services and telecom sectors. I also led development of existing and.
• Doubled annual revenue for assigned accounts to $1.6M, through excellent client service and value-added translation of insights into recommendations.
• Grew relationships with several new accounts, generating $500K with 1 key account, by effective needs assessment and proposal writing.
• Developed internal collaboration with specialized areas of expertise and global network, leading to expanded client engagements and +$325K revenue.

• I contributed in multiple important ways as the initial senior member of a new Chicago office. I served clients in CPG, telecom, travel/leisure, and other sectors. In my role, I also led business development, research.
• Increased existing key accounts by 35% to $1M+ by building strong relationships.
• Established business engagements with previous personal clients, worth $1.5 million annually, providing good problem-solving and communications skills.
• Provided well-thought-out proposals and consulting for research solutions, including new approaches for dedicated online research panels and package design testing, aiding our clients in better addressing needs and the.

• I was privileged to be the leader of a business unit serving clients in telecom, technology, retail, travel/leisure, pharmaceutical, and financial services categories.VICE PRESIDENT (2002-2003)
• Directed a team of 8 professionals, building $4.2MM (+40%) revenue with profit exceeding goals by 17%, providing strong strategic planning, marketing, and client service.
• Accountable for revenue goals and P&L management, mentoring and developing the team and individual members, and contributing to the overall corporate strategy planning.DIRECTOR - TEAM LEADER (2000-2002)
• Led a team of 14 researchers that built to $6M (+54%) revenue with CPG and consumer services clients, by keen focus on actionable answers to clear business objectives.
• Developed an innovative concept testing system and multi-modal research to assist a key client with faster, deeper insights for business decisions while also saving the client $150K in research cost.DIRECTOR - ACCOUNT.
• Expanded my personal revenue from scratch to $2M, including one account worth $1M+.