Mark E. David Email & Phone Number

Montreal, Qc, Ca

Remote

● Develop compelling content for blogs, webpages, advertising copy, and promotional material for managed services providers (MSPs)● Co-manage and assign tasks to a team of freelance writers● Proofread and edit material submitted by freelancers ● Provide detailed feedback to freelancers to ensure content adheres to pre-established guidelines● Assist content management team with the development of content management strategies● Ensure all submitted material aligns with internal style guides and client requirements ● Conduct interviews with clients to obtain critical information about their businesses to assist with content development ● Develop messaging frameworks, content trackers, and custom wireframes to facilitate content creation● Utilize artificial intelligence to compose content and generate prompts in accordance with industry best practices ● Create multimedia promotional content for clients, including videos and podcasts, with the help of artificial intelligenceKey accomplishments:● Gained the trust of a client whose prior experiences with marketing agencies did not meet their expectations● Created high-quality content that helped clients generate leads and improve their SEO presence ● Made improvements to content templates that now see regular use company-wide

Toronto, Canada Area

● Develop original content for blogs, social media accounts, websites, mobile platforms and promotional purposes● Proofread and edit material submitted by clients● Assist clients with the development of content marketing strategies● Ensure client-submitted material follows style guides and digital publishing guidelines● Provide detailed feedback to assist clients with style, tone, clarity, grammar and structure● Promote MarkWorks’ services via social media platformsKey accomplishment:● Enterprise clients reported increased traffic to their websites as a results of modifications to their online content; student clients reported improved results on written work for university-level courses

Vaughan, Ontario, Canada

● Composed original content for insurance-related websites● Edited and updated existing website content to adhere to style guides and SEO practices● Performed SEO keyword research and analysis to improve website traffic

North York, Ontario, Canada

● Manage social media accounts for internal operations and paid clients in various industries● Compose blog posts designed to engage with and inform paid clients’ target audiences● Compose daily content and assist with project development and management for financial information websiteKey accomplishments:● Work performed for internal and paid social media accounts led to improved engagement within target audiences● Management of internal and external social media accounts led to new records set for post engagement and impressions● Received high praise from clients and managers for blog posts composed for paid clients ● Proven ability to manage multiple tasks required for internal and external accounts

Toronto, Canada Area

● Provided campaign managers and salespeople with SEO keyword research for new and renewing accounts● Served as primary liaison with third-party service provider for management of account-related documentation● Assisted team leads with clerical tasks such as invoice verification, content editing and data mining● Proven ability to switch seamlessly between English and French tasksKey accomplishment:● Majority of clients’ websites reached first-page rankings in Google search results as a result of keyword research and recommendations

Toronto, Canada Area

● Composed and implemented original copy for websites● Developed copy that aligned with SEO guidelines and mobile platforms● Assisted with various clerical tasks, including content editing and proofreading● Ensured that quality assurance standards for copy were adhered to● Provided insight for content development strategiesKey accomplishment:● Quality of content, website design and improved Google search rankings led to a significant increase in client renewals

Aurora, Ontario

● Composed articles on topics relevant to the IT industry● Implemented and oversaw editorial calendar for the magazine.● Managed and composed daily content for the publication’s social media accounts● Served as editorial liaison for expert contributors and public relations representatives● Collaborated with sales team and advertisers to create original marketing content● Ensured all submitted content adhered to style guides and digital publishing platforms (desktop and mobile)● Attended IT industry events to report on industry and product development newsKey accomplishment:● Quality of content, interviews, brand promotion and trade show presence led to increased advertising and sponsorship opportunities with prominent IT industry vendors

Toronto, Canada Area

● Managed list of external contributors● Identified and cultivated story ideas for the magazine and website● Performed copy editing for magazine drafts● Composed marketing and promotional content to publicize events● Collaborated with sales team to attract new business to the magazine and its associated events● Implemented and oversaw editorial calendar for the magazine● Ensured all content aligned with style guides and digital publishing formats (desktop and mobile)● Collaborated with editorial team to manage and compose content for of the publication’s social media accountsKey accomplishment:● Quality of content, interviews and brand promotion led to key advertisers and sponsors renewing their contracts and new clients entering into multi-year deals with the magazine

B.A., Journalism

Diploma Of Collegial Studies, Cinema, Video And Communications

Activities and Societies: CIXS Dawson Radio, Hillel

High School Diploma