Responsible for customer acquisition for Elevance Health's Medicaid Division, exceeding three year growth goal by 152%.- Rebuilt creative library with our latest campaign, Stunt Double, winning a 2024 Effie Award and increasing awareness 1,800 basis points with adults 18-40. - Executed $20MM+ creative and advertising budget covering 107 products over 12 brands in 22 markets. Advertising included programmatic, social, search, CTV/OTTV, streaming audio and analogue. - Built data models optimizing allocation resources, estimating impact of advertising spend and determining timeline to move through the sales funnel.

Spearheaded key growth initiatives by developing digital marketing strategies, boosting consumer engagement, and leading cross-functional teams to successfully improve and launch products.- Launched 18 consumer focused websites with UX and web development.- Added Live Chat to websites returning a 186% ROI. - Increased conversion rates 400 basis points on enrollment sites following A/B and Multivariate testing. - Led cross-functional rapid transformation team touching on customer service, product innovation, digital adoption and sales.

Led in-market partnership development creating relationships with 800+ influencers and local politicians to position company for new business creation and drive growth.- Development team delivered 6 new state contract wins.- Produced scalable marketing frameworks and recruited, hired and trained marketing teams for new markets.

East Regional marketing director for Medicaid markets. Created B2B programs and identified ways to improve sales and efficiency.-Streamlined processes which drove an increase in sales per rep by 12% in 2010 and 8% in 2011.- Worked in conjunction with Finance to develop a model estimating the LTV of a Medicaid member.- Built membership model used to help determine viability of acquisitions and new market entries.