Successfully managed two of the largest Non-Commercial accounts. Lead strategy and negotiations for all contracts across key grocery categories including Dry, Frozen & Dairy. Capitalized on new contracting opportunities in all categories while driving compliance increases through design, communication and execution of initiatives for contract activation. Creatively overcame obstacles to drive new business growth in non-targeted segments and used Category Management expertise, including multi-supplier collaboration in multiple categories. Set General Mills apart in Industry Relations by winning the "Making a Difference" award from the Association for Healthcare Foodservice in addition to serving on multiple Industry Advisory Boards

Segment Sales Leadership and Strategy development in Healthcare and Hospitality Segments including implementation and execution by National Account Manager reports. Directly responsible for all contracted business within the segments. Streamlined and Consolidated contracts to achieve standardization and contract wins at key accounts. Developed and communicated winning Field Sales initiatives in support of key accounts.

Foodservice Field Sales Management. Responsibilities include driving execution of National Account initiatives at key, high volume, accounts in Western half of US in conjunction with distribution and broker selling team objectives to grow market share and revenues while acheiving growth on existing and introducing new products into the marketplace. Developed strategic plans. Lead talent acquisition and managed employee development.

Foodservice Field Sales Management. Responsibilities include growing market share and revenues while driving growth on existing and introducing new products into the marketplace. Developed strategic plans. Lead talent acquisition and managed employee development as well as Broker Sales teams

Headquarter based Sales liaison with all internal functions. Primarily responsible for assisting in strategy development with full responsibility for executing program communication and product roll outs. Developed the first electronic playbook with plans, programs and tools for field sales use.