- Accountable for all things marketing at Buckle reporting to CEO. - Transformed 80-person team into four communities of practice -- strategy, digital, creative, and production -- organized in cross functional pods, working in agile sprints, and using Lean UX tools.- Launched #BuckleHouse, a first of its kind digital creator platform on Instagram and TikTok, to return the brand to relevance and increase new-to-file acquisition in 18-24 year olds and 25-34 year old segments.- Created the Main Character Energy brand campaign with film and television costume designers Heidi Bivens from HBO's Euphoria and Emmie Holmes from Netflix's Outer Banks to solidify Buckle as a fashion authority for Fall 2024 Back to School. - Implemented new analytics and marketing intelligence tools to fuel insights-driven decision making across the organization - Recalibrated paid media strategy to address new-to-file acquisition challenges and reverse declining traffic to Buckle.com and Buckle mobile properties- Developed an ecommerce growth strategy to improve the user experience of Buckle.com and address challenges across the user journey from shopping to conversion - Promoted a test, learn and scale culture through empowered, cross-functional teams operating with a value creation mindset

- Led Abercrombie's Digital Fluency & Agility enterprise-wide transformation through the design, development, implementation, and optimization of a cross-functional squad mobile adapted from Spotify's industry-leading model

- Led a key pillar of Abercrombie's purpose-led brand reinvention and marketing transformation through the modernization of team structures, agile ways of working, direct-to-consumer channels, stores marketing, sites and apps, and the transformation of the loyalty program, myAbercrombie.

- Led major marketing and digital transformation programs for Fortune 100 clients of Accenture