Account Executive for CFJ Manufacturing specializing in the complete design, implementation and ongoing management of client-driven Promotional items and Uniforms! I provide excellent corporate pricing, service and variety of promotional products, awards and gifts branded with embroidery, silkscreen or blank goods to all size companies. Whether you have a dental office, law firm, small business or a large company, let me work for you! WBENC member firm. Polos, tumblers, give- aways! Let me work for you for your next gathering or event!Specialties: PromotionsAwardsAnniversary Recognition ProgramsBrand MarketingUniforming
Multi-Channel Marketing
Customer Acquisition, Retention & Loyalty

Introduced partnership marketing and revitalized gift card marketing program by adding higher profit cards and new vendors to inventory and increased sales by over 400% yielding a revenue increase of over 100%. Created a new credit card website order entry system increasing online sales. Weekly customer sales, face to face to increase participation.

Contractor—Provided product marketing support and vision to create innovative marketing materials and product definition to life insurance and LTC insurance units. Created LTC marketing materials for a key program. Championed product spec process giving insight from my vast insurance experience and product knowledge.

Promoted to join product team and drove process for new LTC product creation and enhancements collaborating with sales, compliance, marketing and claims to create individual, worksite/group and combination products. Launched an industry changing individual LTC product that included a new, affordable inflation option that increased sales to a #1 industry sales position.

Created new marketing materials and programs to simplify the sale of LTC. Also developed target marketing materials to enter new markets to increase the depth of the target audience. Worked with consumer focus groups to define market segmentation and viability of potential offerings.

Created and managed a new marketing team and vendors to streamline and decrease costs in the production of marketing materials, website, sales promotions and corporate meetings and introduced new individual and worksite LTC products to increase brand awareness. Defined market segmentation, engaged consumer focus groups and demonstrated value propositions for effectiveness. Partnered with Compliance to speed up the process of review and filings.