The Marketing Society is a global membership community of leading marketers. I am a member of the Board supporting the strategy and growth of the organisation. Post-pandemic membership has rebounded to record levels.

Accredited Executive Coach helping senior marketers and executives achieve increased performance and increased fulfilment simultaneously by sharpening strengths and conquering self-limiting beliefs

Member of the Accenture Luminary programme providing advice and subject matter expertise to Accenture and their clients

HMRC has over 65k employees and is responsible for over £600bn annual revenue collection. I am an Advisor to the Customer Experience Committee as the organisation undertakes extensive digital transformation.

A national youth charity that believes all young people should have the opportunity to discover their passion and purpose.

The Sprintathon entails beating world marathon record time through a mass sprint relay, whilst raising money for Stand Up To Cancer. From 17 events so far this has now raised £900k to #beatcancerfasterhttps://youtu.be/uv-zUZHKd9g

Helping people to join and thrive within the Marketing industry. Also co-hosting The Places We’ll Go podcast

Leading the Alumni Council to further the aims of the Marketing Academy.

Emma3D is a revolutionary data visualisation tool that brings to life complex ideas for enterprise sales and transformation teams. I am a Board member helping the company to move through its scale-up phase.

Helping to accelerate the way Marketing drives social and environmental impact.

Advising a leading edge ethical media and intelligence company dedicated to helping brands achieve growth while making a positive impact on the world.

Digital Advisory Board/Supporter Advisory Forum

I was delighted to have been able to help Saracens towards their ambitions on their Growth Advisory Board. Rugby has been so influential and instructive in my life, and my approach to leadership - so it was fabulous to be able to give a little back to the game that shaped me.

Direct Line Group is a £3bn revenue FTSE 150 company, one of the UK's largest insurance companies and home to some of the best-known brands including Direct Line, Churchill and Green Flag.As a member of DLG ExCo I contributed to the overall leadership and strategic direction of the business. I brought Marketing and the Customer to the top table and I co-led an agile transformation programme, the drive towards the digitisation of the business, and navigation through the Covid… Show more Direct Line Group is a £3bn revenue FTSE 150 company, one of the UK's largest insurance companies and home to some of the best-known brands including Direct Line, Churchill and Green Flag.As a member of DLG ExCo I contributed to the overall leadership and strategic direction of the business. I brought Marketing and the Customer to the top table and I co-led an agile transformation programme, the drive towards the digitisation of the business, and navigation through the Covid crisis.-Built world-class Marketing and Digital function, with industry-leading performance marketing and data-driven marketing capabilities. Won three IPA Effectiveness Gold awards.-Led award-winning relaunch of Direct Line brand that played a key role in delivering record share price growth (reached 411 at peak against 175 at listing); particular successes include 85% growth in Motor new business policies between 2015 and 2017. -Co-led digital transformation that increased end-to-end digital acquisition of customers from 12% to 35% in two years, driving shift to enterprise-wide Agile. Embedded award-winning Customer Experience (Institute of Customer Service) and NPS that exceeded 60%. -Member of ESG Committee, guiding Climate, Customer, and Community initiatives that championed and delivered Direct Line’s mission and purpose. Chaired DEI Committee, and founded Neurodiversity strand, supporting recruitment, development and employee experience of neurodiverse individuals.-Member of Conduct Committee, and managed key interactions with FCA as regulated person; built expert capability for compliance with regulation on customer communications, including oversight and reporting mechanisms. Show less

In the UK HSBC has 11m customers across the HSBC, First Direct and M&S money brands. I was responsible for Propositions, Current Accounts, Segmentation, CRM, Customer Insight, Analytics and Channel migration strategy.

In the early days of search 118118 helping millions of people find information across phone, web and text services. I moved through roles as B2C Chief Marketing and Innovation Officer, B2B Commercial Director and then B2B European CEO. This included the joy of working on the iconic “Runners” campaign.

I joined Mars on the Graduate fast track and over a period of 9 years was promoted consistently, working on a range of Mars brands across both confectionery and pet food.