In this dual role as Televerde's Marketing Advisor & Director of Client Demand Gen Services, I was responsible for the consulting, strategy development and execution of Televerde and client marketing campaigns. I led and worked with company strategists, producers and clients to increase Sales-Ready Leads leveraging marketing automation platforms, and the creation and timely distribution of actionable, purchase cycle-relevant information. I planned and developed this information by conducting voice-of-customer research to ensure Televerde prospects and client prospects received relevant information that builds brand preference and the desire to purchase a product or service.Some of what I do and how we can help each other:• Conceived demand generation strategy and execution plans for Televerde clients informed by their buyers.• Assembled and ran a state-of-the-industry content practice for Televerde to serve as the fuel for demand gen campaigns. • Assisted in development of go-to-market strategies and determine demand generation requirements across current customers and prospect segments.• Audited content to assess market-ready assets, uncovered evergreen content that can be leveraged for rewrites, or identified the need to develop new assets for target personas and prospect buy cycle position.• Created content distribution plans that, in addition to email outreach, included opportunities for topical blog creation and socialization, social media distribution, search optimization, online community sharing, analyst engagement, earned media opportunities, event engagement, third-party syndication, paid search and online advertising.• Created, edited and presented content strategy deliverables such as emails, white papers, content briefs, case studies, SME or customer Q&As, eBooks, prospect-facing slide decks and other multimedia assets as required.

Core capabilities: -- Integrated marketing strategy and execution-- Market research for competitive positioning -- Social media presence, participation and online brand monitoring -- Content auditing and market material analysis-- Content Gap Analysis-- Competitor content analysis-- Go-to-market messaging matrix creation-- Go-to-market campaign asset development-- Prospect cultivation through e-mail and social media tools Clients: Special Olympics Oregon, Wish Upon A Wedding, OvationWorx, MDCS, Nonbox

This senior strategy role within the agency is charged with corporate storytelling and outreach strategy for large technology clients. I work with agency strategists, producers and clients to increase Sales-Ready Leads using Eloqua and other Marketing Automation platforms via the creation and timely distribution of actionable, purchase cycle-relevant information. Responsibilities:> Work with LB strategists and clients to create topics or themes that result in relevant storylines for meeting integrated campaign objectives.> Audit the client content mix to assess market-ready assets, discover those with evergreen content that can be leveraged for rewrites or the need to develop new assets for target personas or based on a prospect’s buy cycle position > Create content distribution plans that, in addition to email outreach, include opportunities for topical blog creation and socialization, social media distribution, search optimization, online community sharing, analyst engagement, earned media opportunities, event engagement, third-party syndication, paid search and online advertising.> Collaborate with Content Manager/Directors, Project Managers, Account Executives and/or Production staff to create project scopes, content matrices and assign in-house or freelance resources to projects.> Create, edit and present content strategy deliverables such as emails, white papers, content briefs, case studies, SME or customer Q&As, eBooks, prospect-facing slide decks and other non-multimedia assets as required. > Identify, define and recalibrate content strategy opportunities throughout the campaign>Partner with the LB Analytics & Optimization group to implement testing and measurement> Oversee the development of editorial calendars by project content director/managers> Work with LB Business Development to identify new content-related business opportunities or speaking engagements.

>> Created an integrated awareness, lead generation and content marketing strategy for the organization that leverages social media and traditional outreach best practices.>> Re-architected and rewrote the Attensa Web presence.>> Wrote/Edited all awareness, lead generation and prospect nurturing content (Web, digital, and social media engagements) so we consistently articulate Attensa’s key value propositions to specific buyer personas. >> Presented the key value propositions of the Attensa solution to prospects via online demos.>> Developed key messages in the voice of the many identified users of the Attensa information management and content delivery solution>> Conducted in-depth market analysis in the knowledge management space to uncover trends, growth opportunities and purchase triggers of likely buyers in global enterprise IT, marketing and sales departments.>> Defined and implemented a web-to-lead process with metrics to dashboard results/goals.>> Drove Blogger/influencer outreach>> Wrote and edited thought leadership blogs>> Created a social media plan and influencer outreach strategy

(Reduction in Force -- Layoff)-- Conducted in-depth market analysis of the IT security space and the business-buying landscape to uncover trends, growth opportunities and purchase triggers for key buying personas in global enterprise IT departments-- Created the twice-monthly Tripwire Breach Report for the sales team to engage prospects on how Tripwire solutions could help them avoid the latest security threats-- Developed a solutions marketing matrix messaging framework for the organization based on the screenwriting paradigm of using story arcs to keep the company on message, yet nimble.-- Helped shift product- and release-based marketing effort to market-relevant messages for security solutions-- Researched and wrote executive briefing reports on market trends and business opportunities for the company by targeting high-growth vertical markets-- Developed outbound marketing assets with security experts, including co-writing whitepapers, developing webcasts and creating video 1-on-1 interviews-- Wrote a monthly blog on IT security trends, cybercrime attack methods and practical solutions for protecting data and critical business systems-- Participated in Forrester's Social Media POST training framework to help develop a social media strategy and execute on it for the IT security audience-- Received GIAC Information Security Professional Certification from the SANS Institute ( http://www.sans.org )

Core responsibilities included: > Serving as the chief media spokesman for the organization and as its press liaison during Special Olympics Oregon fundraising events> Driving strategy and execution of all external communications and business development materials > Creating online giving and brand awareness materials, including e-mail campaigns, print and e-newsletters, and social media outreach to donors. athletes, families and sponsorship prospects > Developing the marketing plan and social media strategy for branding the organization and its events in print and online> Ensuring campaign strategy, content and creative executions align with the mission and vision of both Special Olympics Oregon and Special Olympics Inc.> Lead for statewide regional and global cause marketing programs with companies such as Bank of America, Proctor & Gamble, Denny’s, Jiffy Lube, and others as devised> Presenting to prospective sponsors, donors and board members to ensure brand value is accurately, concisely and consistently conveyed

Core responsibilities for clients such as IBM, Intel, Sun Microsystems, Sterling Commerce include:• Ensure campaign copywriting fulfills the vision of the project plan, meets the quality standards for organization's creative development, aligns with client goals, and is always results-focused• Serve as the lead creative strategist for campaigns • Research as needed to develop project plans, creative briefs, campaign content• Work closely with art director and team to concept fresh ideas for client campaigns• Interact frequently with clients as the editorial expert; interview subject matter experts, present concepts and amend creative approaches and messaging based on feedback• Adhere to the project schedule maintained by the account team• Collaborate with the Creative Director/Executive Creative Director to build organization's editorial practice

A high-profile position responsible for increasing Web traffic through targeted marketing to large enterprise corporate clients via Web-based external communication initiatives that champion Xerox Global Services, the consulting arm of the $16 billion organization. 1) Managed internal and external relationships with staff, partners, vendors and clients to meet communications objectives.2) Maintained/Updated/Improved Xerox Global Services Web property by introducing new and emerging media that capture the imagination of enterprise Fortune 500-2000 clientele.3) Served as chief project manager of Web-based media project for Xerox Thought Leadership Program. 4) Assisted in the Web delivery of the Xerox Global Services value proposition and key organizational messages to C-Level executives in a worldwide effort to drive preference for Xerox products and services.

A managerial position with support staff responsible for all internal and external communication initiatives and branding for the non-profit organization. 1) Responsible for the brand strategy and implementation for the organization.2) Created/Maintained/Updated/Improved Metafore family of Web sites (currently 3) and newsletters (4) 3) Wrote CEO presentations and speeches. 4) Developed Metafore key messages and strategic communications for the organization5) Developed and served as news editor for In Focus, the weekly Metafore e-Newsletter for businesses, governmental agencies and environmental groups.6) Developed/Wrote Case Studies7) Developed/Updated Metafore marketing materials8) Developed a protocol/needs assessment for media outreach9) Developed/promoted a speakers' bureau.10) Central figure in the communications strategy of the Metafore Forest Leadership Forum, www.forestleadershipforum.com.

Marketing Project Manager/Writer Served as Marketing Project Manager and Copywriter for Corillian Corporation, a software firm with 300+ employees serving Fortune 500 clients in the financial industry. Highly visible and creative liaison position; effectively direct marketing-related, cross-departmental communications and initiatives, ensuring brand consistency. Oversaw marketing services; requests for writing, art production, and Web assistance. I also assigned tasks and co-delivered products company-wide. I served as the chief writer and editor for all print and online marketing and sales-related copy as well as external communications. In addition, I authored executive presentations, product demos, corporate videos, case studies, and training documentation.

Maintained media contacts and composed press releases regarding college events, courses, and PCC employees of interest to the larger community.Developed strategic story ideas and authored articles for weekly staff and faculty newsletter. Wrote, produced and maintained college internal newsletter. Increased college's visibility through story contributions to local, regional and national publications.Played key role informing constituents about the $144 million bond measure for the institution, the largest construction project since 1960s. Maintained college speakers' bureau and successfully arranged speaking engagements.Initiated and executed Web-enabling of employee newsletter.Crafted shooting script for college historical video, highlighting institution's strengths during bond measure effort. Video aired in 1999 and 2000.