Mark Feltham

Mark Feltham Email and Phone Number

Facilitating Mobility Evolution @ RideFlag Technologies
mississauga, ontario, canada
Mark Feltham's Location
Burlington, Ontario, Canada, Canada
Mark Feltham's Contact Details

Mark Feltham personal email

n/a

Mark Feltham phone numbers

About Mark Feltham

As a business technology consultant, Mark has been creating solutions to business process problems and delivering intelligence platforms that drive innovation for over 20 years. Combining consumer domain knowledge with the disciplines of computer programming and statistics, Mark has pioneered many frontiers in data driven business solutions. This combination of disciplines gives him a unique ability to collaborate across multiple business functions for true optimization.Using data to identify mobility needs, digital technologies to deliver sustainable and congestion-reducing mobility, and an incentive framework to encourage participation, we help governments at all levels achieve their transportation and infrastructure goals.Specialties: - Information / solution commercialization- Information Product Leadership- Business technology development oversight- Cross-functional team leadership- Blue Ocean Strategy Innovation - Data-driven mobility strategy implementation- Data integration platform - Database design

Mark Feltham's Current Company Details
RideFlag Technologies

Rideflag Technologies

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Facilitating Mobility Evolution
mississauga, ontario, canada
Website:
rideflag.com
Employees:
9
Mark Feltham Work Experience Details
  • Rideflag Technologies
    Co Founder
    Rideflag Technologies Sep 2013 - Present
    Toronto, Canada Area
    At RideFlag, Mark's role as CTO is to ensure our development teams are always developing the most optimized code so that our services are as easy and natural to use as possible.Originally from the West Coast, Mark carries some green roots and has a passion for contributing to sustainability. RideFlag is the perfect combination of a noble cause and the technology to facilitate mass adoption. Never before have so many been equipped to collectively make such a significant positive impact with relatively little effort. This is the passion that drives Mark.Our mission at RideFlag is to offer the best and most innovative Car Pool on Demand services in the world. We offer an innovative APP that allows both drivers and riders that are going in the same direction to easily connect, share rides and expenses. By offering this technology, we are helping reduce congestion and carbon emissions. RideFlag also donates part of its revenues to organizations that help the environment.
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  • Dynatrend Consulting
    Marketing Strategy, Data And Business Intelligence Consultant
    Dynatrend Consulting Apr 2009 - Jan 2017
    Oakville
    Consultant providing expertise in business Intelligence design, data analytics, strategic marketing and Information commercialization.
  • Launch!
    Director Information Insights
    Launch! May 2012 - Jun 2013
    Toronto, Canada Area
    Setting information strategy and direction for the consumer insights Launch! gathers from the millions of consumers we engage with on a daily basis through a variety of retailers.Building information infrastructure to support consumer insights.Managing the IT team.
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  • Transcontinental Interactive
    Retail/Consumer Marketing Data Sme (Contract)
    Transcontinental Interactive Aug 2009 - Oct 2010
    Toronto, Canada Area
    * Coordinated the company’s newly acquired digital business units around a cohesive value proposition for retailers.* Worked closely with the company’s other sectors (Retail Print and Media) to harmonize multiple objectives and form cross-sector client service strategy for the company’s largest retailer customers.* Proposed and led cross-sector client teams for collaborative sales approach and information sharing.
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  • The Nielsen Company
    Vp Marketing - Global Business Intelligence
    The Nielsen Company May 2008 - Oct 2008
    * Spearheaded a client-centric product assessment that consolidated Nielsen’s cannibalizing products to the most profitable mix and spawned three new business practice areas.* Worked with global client teams for product input, business process enhancements, opportunity identification and commercialization of new information products.
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  • Nielsen
    Group Marketing Director Business Technology
    Nielsen Nov 2006 - Apr 2008
    Markham, Ontario
    * Provided the vision and leadership to revolutionize Nielsen’s Retail Measurement to store-level data in Canada. * Managed a team of 7 direct reports across five existing product lines while re-engineering the retail measurement information software resulting in unprecedented insights into distribution, local assortment and volume, Pre/Post event analysis, and TPR impact.* Led a cross-functional team (45 people) in a Blue Ocean Strategy to create an innovative process improvement resulting in a 12 times efficiency gain and incremental sales for retailer total-store data. * Worked with Canadian retailers and packaged goods manufacturer's in developing category management technology to facilitate collaboration between them and align both their objective sets.* Evangelized customer-centric software innovations both internally and externally.
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  • Nielsen
    Marketing Director - Decision Support Services
    Nielsen Apr 2005 - Oct 2006
    Markham, Ontario
    Brought to market Nielsen’s web portal with the first-ever consistent brand messaging across all products. Collaborated with the disparate Brand owners to create a unified brand strategy across all products. This new branding was adopted globally and was a catalyst for the “One Voice” client service strategy.  Team of 3 direct reports established price, policy and brand standards for each brand team’s product extensions delivered through our brand “Nielsen Answers”.
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  • Dynatrend Consulting
    Business / Marketing Strategy Consultant
    Dynatrend Consulting Apr 1993 - Mar 2005
    * For Procter & Gamble: Built consumer profiling and specialized diet prescription kiosks for P&G’s re-launch of IAMS Pet Foods. This knowledge system allowed regular sales staff to provide immediate expert advice for specific consumer pet needs resulting in direct sales and brand awareness increase.* For Canadian Heart Research Centre: Architected a system for monitoring patient blood chemistry during clinical trials, created interactive CD ROMs games for Cardiologist education programs, and implemented a fax based automated patient data entry system driving both efficiency and usability.* For Crossmark: Built a comprehensive field marketing management system which optimized human resources potential across a complex retail service environment.* For Procter & Gamble: Created a retail partner segmentation model to identify best logistics opportunities for new product launches with an easily understood geo-mapping graphic interface.
  • Canadian Heart Research Centre
    Information Director
    Canadian Heart Research Centre Feb 1997 - Sep 1999
    Designed, built and managed systems for monitoring patient blood chemistry during clinical trials, implemented an automated patient data collection system, established a patient registry, built interactive educational CD ROMs and coordinated CME education programs.
  • Mosaic Group
    Account Director
    Mosaic Group 1991 - 1994
    Sold and configured multidimensional data products for a variety of clients including Adams, BMG, American Express, The Loyalty Group, Hewlett Packard and Microsoft.Procter & Gamble New Product Launch Targeting: Designed and built “Market Match” system for matching field marketing locations with target demographic profiles for new product launches thereby increasing brand awareness and ROI of each program. NPIs included Swiffer, Physique, Swiffer Wet-Jet, Febreze, IAMS, Dryel, and Fit.
  • S&Mg (Now Mosaic Sales Solutions)
    Account Manager
    S&Mg (Now Mosaic Sales Solutions) 1988 - 1991

Mark Feltham Skills

Strategy Marketing Strategy Customer Insight Cross Functional Team Leadership Segmentation Analytics Business Intelligence Market Research Marketing Management Leadership Marketing Research Marketing Strategic Planning New Business Development Retail Competitive Analysis Management Product Development Crm Analysis Product Management Product Marketing Team Leadership E Commerce Carpooling

Mark Feltham Education Details

Frequently Asked Questions about Mark Feltham

What company does Mark Feltham work for?

Mark Feltham works for Rideflag Technologies

What is Mark Feltham's role at the current company?

Mark Feltham's current role is Facilitating Mobility Evolution.

What is Mark Feltham's email address?

Mark Feltham's email address is ma****@****tico.ca

What is Mark Feltham's direct phone number?

Mark Feltham's direct phone number is +141669*****

What schools did Mark Feltham attend?

Mark Feltham attended The University Of British Columbia, The University Of British Columbia.

What are some of Mark Feltham's interests?

Mark Feltham has interest in Environment, Health.

What skills is Mark Feltham known for?

Mark Feltham has skills like Strategy, Marketing Strategy, Customer Insight, Cross Functional Team Leadership, Segmentation, Analytics, Business Intelligence, Market Research, Marketing Management, Leadership, Marketing Research, Marketing.

Who are Mark Feltham's colleagues?

Mark Feltham's colleagues are Sophia Currier, Bari Chelsky, Austin Bernier, Tien Nguyen, Ann Fernando.

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