Mark Fragola Email & Phone Number

Charlotte, NC, US

Program resource dedicated to the Brand responsible for training, motivating, hiring, and managing day-to-day operations of a region and other Program Managers & Area Digital Marketing Consultants (DMC) teams. The Senior Program Manager acts as a strategic advisor to OEM clients, Digital Marketing, and Lead Management teams, oversees program management.

Dedicated resource assigned to the Nissan brand responsible for training, motivating, hiring, and managing day-to-day operations of the Area Digital Marketing Consultants (DMC) teams. The Program Manager acts as a strategic advisor to Nissan Digital Marketing and Lead Management teams, and assists with program management, marketing strategy, ad hoc.

North Carolina/ South Carolina

• Assigned to Nissan North America as to consult with dealers within a geographic area..
• Consult with Dealer Principals, dealership top management, OEM regional directors, and Area Managers to support dealer and OEM engagement in OEM lead program.
• Analyze website effectiveness including reviewing SEO and competitive analysis, content and suggesting changes.
• Worked with dealership personnel to improve processes for internet lead handling by creating successful CRM workflow processes, as well as providing in person, hands-on training to the staff.
• Review and analyze ROI for lead generation programs to determine effectiveness of dollars spent and value of lead sources to the dealership.

North Carolina

• Responsible for managing relationships with Ford and Lincoln dealerships within an assigned territory.
• Supporting and retaining clients through regular in-dealership meetings providing up to date reporting and reviewing ROI of the program.
• Provide hands-on training for dealership staff and increasing knowledge and usage of the AutoAlert system.
• Worked with OEM Regional field staff on strategy for individual dealerships to increase usage and profitability.
• Met with Regional staff monthly to provide overview of entire regions performance and to highlight opportunities to increase dealership profitability.

Nationwide

• 2017 - 2018:
• Member of a select team of automotive professionals responsible for supporting internal and external clients nationwide.
• Conducted new dealer in-store launch coaching/training, including dealership management meetings, launch readiness checklists, and “Sales in Service” training.
• Lead monthly marketing best practices coaching for dealers, and review monthly performance reports with Dealer Principals and/or General Managers, involving documentation of recommended improvements during on-site.
• Facilitate in-dealership training and management meetings, and reviewed and delivered client results using Team Velocity proprietary reporting system.

Southeast U.S.

• Regional liaison responsible for on-site consulting and coaching at the dealership level.
• Build solid relationships with dealership personnel and provide analysis, coaching plans and implementation assistance.
• Responsible for creating and sustaining continuous improvement plans leading to increases in Service Retention, Service Effectiveness and an increase in Customer Pay Parts and Labor Revenue.
• Meet regularly with OEM national and regional teams to collaborate on strategy to identify additional opportunities for growth.

North Carolina

U.S. - Nationwide

• 2014 - 2016:
• Responsible for the successful national launch of the Lexus Perfect Upgrade pilot program.
• Designed and delivered pre-launch in-store planning meetings to ensure a successful launch.
• Entrusted with producing curriculum and roll out for national pilot program, Lexus Perfect Upgrade.
• Provided launch coaching/training, including dealership management meetings, launch readiness checklists, and “Sales in Service” training. Lead monthly marketing best practices coaching for dealers and review monthly.

Atlanta, Georgia

• Assigned to Ford Motor Company to consult with dealers within a geographic area..
• Consult with Dealer Principals, dealership top management, OEM regional directors, and Area Managers to support dealer and OEM engagement in OEM lead program.
• Worked with dealership personnel to improve processes for internet lead handling by creating successful CRM workflow processes, as well as providing in person, hands-on training to the staff.
• Work alongside OEM regional staff to identify target dealerships to provide additional, in-store support to assist in meeting goals.
• Review and analyze ROI for lead generation programs to determine effectiveness of dollars spent and value of lead sources to the dealership.
• Managed team of field based consultants to ensure consistent training of best practices as well as clear communications between regional OEM teams.