Mark Fragola Email & Phone Number

Corona, CA, US

Rancho Santa Margarita, California, United States

Inland Empire, CA

• Conceptualized and launched the re-branding of a $185 million landscape company, successfully employing advertising strategies that boosted customer acquisition rates.
• Created coherent yet location-specific marketing strategies for each of the 3 business units consisting of 19 branches, 1600 employees, hundreds of company vehicles, and branded equipment assets.
• Implemented new design concepts for sales staff servicing clients across 6 regions and directly contributed to sales optimization.
• Revamped digital marketing presence on social media platforms and attained over 7,200 followers.
• Attained an Anaheim Ducks sponsorship which was featured in branded artwork appearances across freeway marquees, stadium vision screens, social media platforms, TV broadcasts, and other marketing outlets yielding over.

Corona, California, United States

• Founded Fragola Media Co, a design agency that specializes in assisting start-ups or small businesses with their digital marketing and brand development.
• Spearhead digital marketing operations which include elements such as website development, photography and videography, drone services, custom brand image design, and social media services.
• Prepare reports for clients on expected campaign outcomes based on test groups, current market climate, and past performances of similar campaigns.
• Strategize, develop and manage paid digital marketing campaigns across AdWords, Instagram, and Facebook.
• Conceptualize and implement robust conditional email campaigns based on customer interactions with a platform that maximizes monthly retention rates.
• Increase organic traffic across all client websites through restructuring sitemaps, changing landing page URLs, keywords research, backlinks, and other SEO best practices.

Orange County & Inland Empire

• Liaised with the Chief Executive Officer to ensure that all marketing efforts for landscape maintenance companies align with company objectives.
• Chaired the architecture and development of all email campaigns, newsletters, and integrated all digital marketing efforts.
• Coordinated and attended over 18 trade shows annually to introduce innovative guerrilla marketing tactics to various sales and construction teams to teach the art of enhancing branding strategies.

Mission Viejo, CA

• Operated as homeowners association marketing and property manager, ensuring that all marketing and on-site operations complied with city and county regulations.
• Customized marketing and branding approach for the company, including redesigning the company logo, website, and social media.
• Conducted in-depth market research to determine consumer trends and needs of potential tenants.
• Chaired all operations of a portfolio of 6 communities ranging from 500 to 1200 homes.
• Leveraged market knowledge and successful promotional strategies to optimize occupancy rates.

Orange County, California Area

• Oversaw marketing and administrative operations for 7+ Homeowner Association accounts.
• Liaised with the Boards of Directors in fulfilling their fiduciary duties while ensuring adherence and enforcement of HOA governing documents.
• Created and disbursed all pertinent business documents such as meeting agendas and minutes, budgets, and election materials.
• Execute all elements of job functions, including elements such as reviewing financial statements and attending board meetings.

Irvine, CA

Verify the application calculations for underwriting purposes, including loan to value calculations, debt to income ratios, length of time at residence, length of time with employer, disposable income, etc. Effectively convey programs and products to consumers. Coordinate consumer’s activities to initiate a committed application, and explain the online.

Anaheim, CA

Team Leader Responsibilities include: Training new hires, overseeing 5-7 employees and managing their pipelines. Processor duties include: Verifies, compiles, and types application information for mortgage loans, submits mortgage loan application file for underwriting approval. Loan Officer Responsibilities include: Cold calling, receiving inbound calls.

Orange County, California Area

• Responsible for opening stores throughout Southern California, hiring and training a sales team within a timeline set by corporate.
• Managed a staff of up to 50 associates.
• Developed, maintained, and generated various sales reports
• Performed monthly performance reviews.
• Updated Customer Service training materials and taught classes.
• Developed and implemented various operations procedures and merchandising guidelines.

Anaheim, California, United States

• Character Department lead, managing between 5 and 15 people, daily.
• World famous Disney Character performer
• Character Host
• Responsible for developing new ways to enhance guest experiences at Disneyland and DCA