Overall management of the company’s operations, Business Development, Project Management, Accounting & Budgeting. Expanding the company from a Singapore based company to having clients in Malaysia, Thailand & Korea. Client management and negotiation, contracting & agreements. Brands include; DBS, Mercedes, Hublot, Pokemon, Lien Aid, Suntory, Evian, MTV, Coca Cola etc.Identified the expertise in Artist/VIP Relations as a niche gap in the entertainment market to specialise in and a local concert organiser for promoters in Thailand and Korea. AchievementsWorked with over 500+ Artists (Nick Jonas, CL, Lauren Hill, Foals, Jamie Cullum, Pendulum, Skrillex) across the world entertaining and engaging 1,000,000’s of consumers and fans worldwide and close to 300,000 fans through live entertainment.Managed over 40+ festivals, concerts and events with teams of up to 300.Appointed as overall Event Manager for Ultra Singapore in 2018 & 2019. Consultant to Sony Music Entertainment Singapore for their Business Development & Artist Management department. Closing brand deals with Adobe, BIGO LIVE, Disney+, Gucci, Clarks etc.Handled Production management and logistics/hospitality of artists and crew for TV series No Sleep No Fomo aired on Viu (ActiveTV).

Lead the project of “APAC Vice Talent Database” via collaboration with local offices and deep understanding of the Music and Entertainment space, highlighting 2000+ quality talent. Received recognition from global & APAC management. Creating a xFN ecosystem within Vice Media’s agency (Virtue), sales teams, social and content teams and overall production. Strategise brands’ digital campaigns across APAC by identifying the suitable Talent & influencers for their target markets, while managing budgets and creating realistic suggestions depending on the budget & project. Maximise the engagement across Vice.com and influencers’ social media (TikTok, Douyin, Instagram, Facebook & Youtube). Clients include: Canada Goose, AMD, OPPO, Monkey Shoulder, VIVO, JW & Tourism Boards. Advising as a Talent specialist across all verticals of VICE Media group across APAC. This role is the first xFN position that spans across all verticals within VICE, taking 6 months to build and streamline. Introduced the creatorIQ tool to create an extra revenue vertical making it quicker and simpler to build social campaigns with a larger number of talents & influencers.Leading all legal conversations with talent and management for all engagements. Ensuring execution of contracts, agreements and release forms. Working closely with the senior legal counsel for APAC to create new templates to streamline the process, and to cover all aspects of talent engagements.

Consultant to Sony Music Entertainment Singapore for their Business Development & Artist Management department. Closing brand deals with Samsung, Adobe, BIGO LIVE, Disney+, Gucci, Chanel, Clarks etc.

Managing the local artist roster’s brand engagements, release schedule, touring schedule and live shows.AchievementsInitiated and secured the highest single revenue brand deal for an artist on Sony Music Singapore’s local roster of $XM.Secured supporting slots for the local repertoire in Philippines, Malaysia, Singapore & Indonesia with International artists (Little Mix) who were touring the region.

Writing press releases, product descriptions, social media posts.Implementing a marketing strategy and finding new event and sponsorship opportunities for the brand aligned with the brand’s vision and goals.

Organised STC music festival three years running raising awareness and over £4000 for Save The Children whilst bringing bands from across the UK to Leintwardine, Shropshire.