Mark Gonzalez Email & Phone Number

• Play a key role in the execution of events with client brands such as Proximo, Hotaling, Moet Hennessy, and Bacardi. Manage direct reports and provide leadership to 25+ event staff, while managing budgets of $2M+.
• Serve as the primary event point of contact for all vendors, product distributors, and brand reps.
• ️ Allocate resources across production, talent, and marketing initiatives to increase ROI.
• ️ Oversee the execution of 15 tasting and sampling events with 50 brands and 2,000 attendees.
• ️ Actively secure new partnerships to enhance profits, which have added 150K+ in revenue.
• ️ Launched the TequilaX platform in US markets

• Held two positions during tenure with Dentsu Aegis Network/MKTG 2018-2022. Partnered with brands such as Diageo, Toyota, USA Olympics, DAZN, and RJ Reynolds. (𝟭𝟬-𝙢𝙤𝙣𝙩𝙝 𝙗𝙧𝙚𝙖𝙠 𝙞𝙣 𝙚𝙢𝙥𝙡𝙤𝙮𝙢𝙚𝙣𝙩 𝙙𝙪𝙚 𝙩𝙤 𝘾𝙤𝙫𝙞𝙙 𝙇𝙖𝙮𝙤𝙛𝙛 𝟮𝟬𝟮𝟬-𝟮𝟬𝟮𝟭)
• ️ Spearheaded the execution of event and off-premise strategies for Diageo brands in the New Jersey market, leveraging consumer insights and market trends to develop brand experiences.
• ️ Secured festival sponsorship opportunities, including the Jersey City Jazz Festival, Hot 97's Summer Jam, Barefoot Country Music Festival, Rock Ribs & Ridges Festival, Crawfish Festival, Boston's St. Patrick's Day.
• ️ Negotiated key sponsorship deals with large-scale events and strategic partners to enhance brand visibility and reach; secured favorable terms to align with budgets and marketing objectives.
• ️ Managed activation budgets of $25K-150K, allocating resources effectively to optimize ROI.
• ️ Established and executed marketing strategies throughout the events via digital, on-site signage and activation; stayed abreast of industry trends and best practices in experiential marketing.

New Jersey, United States

• Contracted during 2020-2021 to manage production and brand activation logistics for 132 Boost Mobile events in 6 markets throughout NY and NJ.
• ️ Oversaw Boost Mobile’s Santa Claus Tour, 6 events a week in each market through Nov. and Dec.
• ️ Evaluated markets for optimal locations for brand activations and coordinated events with stores.
• ️ Trained tour managers and brand ambassadors on consumer engagement logistics and brand messaging.

Greater New York City Area

• Led national experiential campaigns totaling $250K+ each for clients such as Toyota, USA Olympics, DAZN, DIAGEO, and RJ Reynolds; handled touring logistics, activations, load ins, brand positioning, consumer.
• ️ Provided leadership to 4 direct reports and managed in-project budget of $200K+, including company bill backs, product purchase orders, and vendor invoices.
• ️ Routed and managed logistics for the RJ Reynolds Tour for American Spirits and Vuse, which required a knowledge of federal regulations and strict adherence to Tobacco laws and compliance with the U.S. Food and Drug.
• ️ Managed, recruited and trained vendors, brand ambassadors, and labor crews of 20+ people.
• ️ Served as point of contact for national governing bodies, vendors and third-party agencies.
• ️ Inspected sites and obtained permits for Fire and Safety codes and FDA compliance.

Greater New York City Area

• Led end to end event technical logistics for brand activations with 250-6,000 attendees. Ensured the seamless flow of event production for clients such as Jack Daniels, DAZN, Verizon, Adidas, LEGO, NYC Holiday Markets.
• ️ Managed power, AV, lighting, safety compliance, structure measurements and walk flow efficiency.
• ️ Worked with creative team and client services to translate CAD renders and brand ideations into physical items.
• ️ Evaluated venues and sites reporting on production costs and safety concerns.
• ️ Developed event inventory reports to ensure high quality control and loss prevention.

Greater New York City Area

• Curated and managed shows for various NYC venues including The Apollo Theatre, Gramercy Theatre, DROM NYC, Arlene’s Grocery, Rockwood Music Hall from contract to end of event.
• ️ Vet, secured and validated space availability for new event opportunities.
• ️ Negotiated contract terms and conditions with artists' representatives.
• ️ Developed brand sponsorship partnership opportunities for events and artist collaborations.
• ️ Created post event recaps including success measurements and ROI.

New York, New York

• Drove end-to-end event engagement and customer experience for trade shows, conferences, virtual and in person meetings.
• ️ Managed 75+ accounts and identified executives to align with marketing solutions partners.
• ️ Collaborated with senior level marketing executives at Fortune 500 companies to design discussion topics for roundtable and speaking engagements about industry themes and trending solutions.
• ️ Directed onsite asset placement and brand positioning, as well as oversaw junior team member tasks.