Mark Gonzalez Email & Phone Number

Play a key role in the execution of events with client brands such as Proximo, Hotaling, Moet Hennessy, and Bacardi. Manage direct reports and provide leadership to 25+ event staff, while managing budgets of $2M+.▪ Serve as the primary event point of contact for all vendors, product distributors, and brand reps.▪️ Allocate resources across production, talent, and marketing initiatives to increase ROI.▪️ Oversee the execution of 15 tasting and sampling events with 50 brands and 2,000 attendees. ▪️ Actively secure new partnerships to enhance profits, which have added 150K+ in revenue.▪️ Launched the TequilaX platform in US markets▪️ Skillfully negotiate contract terms with venues, vendors, and partners to maximize value.▪️ Implement cost-saving measures, which have reduced expenses by 30%.▪️ Develop Sponsorship packages, supporting experiential marketing initiatives.▪️ Create RFPs and one-pager for cross sponsorship opportunities between clients and partners.▪️ Construct event recaps, reviews, floorplans, exhibitor manuals, and checklists for clients.

Held two positions during tenure with Dentsu Aegis Network/MKTG 2018-2022. Partnered with brands such as Diageo, Toyota, USA Olympics, DAZN, and RJ Reynolds. (𝟭𝟬-𝙢𝙤𝙣𝙩𝙝 𝙗𝙧𝙚𝙖𝙠 𝙞𝙣 𝙚𝙢𝙥𝙡𝙤𝙮𝙢𝙚𝙣𝙩 𝙙𝙪𝙚 𝙩𝙤 𝘾𝙤𝙫𝙞𝙙 𝙇𝙖𝙮𝙤𝙛𝙛 𝟮𝟬𝟮𝟬-𝟮𝟬𝟮𝟭)▪️ Spearheaded the execution of event and off-premise strategies for Diageo brands in the New Jersey market, leveraging consumer insights and market trends to develop brand experiences.▪️ Secured festival sponsorship opportunities, including the Jersey City Jazz Festival, Hot 97's Summer Jam, Barefoot Country Music Festival, Rock Ribs & Ridges Festival, Crawfish Festival, Boston's St. Patrick's Day Parade.▪️ Negotiated key sponsorship deals with large-scale events and strategic partners to enhance brand visibility and reach; secured favorable terms to align with budgets and marketing objectives.▪️ Managed activation budgets of $25K-150K, allocating resources effectively to optimize ROI.▪️ Established and executed marketing strategies throughout the events via digital, on-site signage and activation; stayed abreast of industry trends and best practices in experiential marketing.▪️ Conducted post-event analysis and reporting, evaluating the success of brand activations and identified key learnings (Measured Cost Per Consumer, Consumer Feedback, KPIs and ROI). ▪️ Launched Ciroc's RTD cans at Hot 97's Summer Jam, marketing to 25K+ attendees, which increased sales and resulted in Metlife Stadium implementing this strategy for long-term business. ▪️ Introduced the Margate Beachstock's Tiki Area, which included 4 Activations for Diageo RTD brands and 6,000+ samples, which resulted in day of sales and repeat sponsorship over two years.▪️ Executed all of Diageo Brand activations during the 2022 NFL Season for the New York Giants and New York Jet home games; effectively managed all logistics and negotiated activation terms.

New Jersey, United States

Contracted during 2020-2021 to manage production and brand activation logistics for 132 Boost Mobile events in 6 markets throughout NY and NJ. ▪️ Oversaw Boost Mobile’s Santa Claus Tour, 6 events a week in each market through Nov. and Dec.▪️ Evaluated markets for optimal locations for brand activations and coordinated events with stores.▪️ Trained tour managers and brand ambassadors on consumer engagement logistics and brand messaging.

Greater New York City Area

Led national experiential campaigns totaling $250K+ each for clients such as Toyota, USA Olympics, DAZN, DIAGEO, and RJ Reynolds; handled touring logistics, activations, load ins, brand positioning, consumer engagement, and asset quality control.▪️ Provided leadership to 4 direct reports and managed in-project budget of $200K+, including company bill backs, product purchase orders, and vendor invoices.▪️ Routed and managed logistics for the RJ Reynolds Tour for American Spirits and Vuse, which required a knowledge of federal regulations and strict adherence to Tobacco laws and compliance with the U.S. Food and Drug Administration.▪️ Managed, recruited and trained vendors, brand ambassadors, and labor crews of 20+ people. ▪️ Served as point of contact for national governing bodies, vendors and third-party agencies.▪️ Inspected sites and obtained permits for Fire and Safety codes and FDA compliance.

Greater New York City Area

Led end to end event technical logistics for brand activations with 250-6,000 attendees. Ensured the seamless flow of event production for clients such as Jack Daniels, DAZN, Verizon, Adidas, LEGO, NYC Holiday Markets, and EA Sports.▪️ Managed power, AV, lighting, safety compliance, structure measurements and walk flow efficiency.▪️ Worked with creative team and client services to translate CAD renders and brand ideations into physical items.▪️ Evaluated venues and sites reporting on production costs and safety concerns.▪️ Developed event inventory reports to ensure high quality control and loss prevention.

Greater New York City Area

Curated and managed shows for various NYC venues including The Apollo Theatre, Gramercy Theatre, DROM NYC, Arlene’s Grocery, Rockwood Music Hall from contract to end of event.▪️ Vet, secured and validated space availability for new event opportunities.▪️ Negotiated contract terms and conditions with artists' representatives.▪️ Developed brand sponsorship partnership opportunities for events and artist collaborations.▪️ Created post event recaps including success measurements and ROI.

New York, New York

Drove end-to-end event engagement and customer experience for trade shows, conferences, virtual and in person meetings.▪️ Managed 75+ accounts and identified executives to align with marketing solutions partners.▪️ Collaborated with senior level marketing executives at Fortune 500 companies to design discussion topics for roundtable and speaking engagements about industry themes and trending solutions.▪️ Directed onsite asset placement and brand positioning, as well as oversaw junior team member tasks.