Mark Goodwin Email & Phone Number

Edinburgh, Gb

Edinburgh, United Kingdom

The Institute of Chartered Foresters is the only Royal Chartered body for foresters and arboriculturists in the UK. The Institute works to foster a greater public awareness and understanding of forestryand arboriculture in order to serve a variety of commercial, recreational, environmentaland scientific interests.* Managing Editor of TREES quarterly membership magazine* Responsible for company marketing strategy* Development of multi-channel marketing campaigns* Using Google Analytics and CRM to monitor engagement and inform campaign planning* Planning and creation of a variety of multimedia content for multiple channels* Management of marketing and communications team* Ownership of content creation and timeline management for social channels * UK GDPR Data Controller* SEO audits and implementation* Council reporting and stakeholder engagement

Edinburgh

Head Medical are the leading UK-based specialist in international medical recruitment, finding jobs for medical professionals in locations worldwide.* Responsible for creation of company marketing strategy* Materials design and production – client brochures, location guides, business proposals, industry publications, adverts for print / online * Management of external advertising channels (print and online)* Competitor analysis* Budget management* Management of marketing team* Proficient in Adobe InDesign, Photoshop, Illustrator, and Premiere Pro* Design and delivery of email marketing campaigns for multiple target audiences* Production and distribution of corporate communications (internal and external)* Event management – advertising, delegate management, venue sourcing, follow-up communications* Copywriting / editing of web content, offline content and promotional materials* Google Analytics / AdWords proficient* Website design and maintenance via CMS* Content marketing* Responsible for brand continuity

Edinburgh University Press (EUP) is one of the leading university presses in the UK, publishing books and journals across a wide range of subject areas. I undertook a two-month placement at EUP as part of the MSc Publishing course at Edinburgh Napier University.* Designed and wrote copy for new books and journal press releases* Designed and created advertisements for print and online channels* Researched new target audiences for new title launch campaigns* Managed website updates and design of online adverts* Engaged with target audiences through social media platforms

Astro Exhibitions design and build bespoke exhibition stands for clients globally. They cover a range of sectors, including motorsports, pharmaceutical, technology and travel.* Generated new business leads via multi-channel marketing campaigns* Increased online presence significantly through social media development and SEO* Represented company at industry conferences and events nationwide* Responsible for production of all company marketing / promotional materials

Master Of Science (Msc), Publishing, Distinction

Bachelor Of Arts - Ba, Film, 2:1 With Honours

Education record