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Mark Green is a global executive with a track record of leading large, complex organizations and scaling growth stage companies. He has both streamlined organizations and driven growth through innovation for companies of varying sizes and cultures. He has deep domain expertise in Data, Analytics, Research, TV (Linear & Advanced), Social and Cross Device.Mark spent 17 years in agency leadership, followed by 13 years in Nielsen leadership. After 5 years of scaling startups, innovating marketing data and technologies, Mark co-founded MediaBrain.MediaBrain provides Cross Channel Planning for national, local, and integrated national-local campaigns. We started with specific channel planning and buy recommendations (with bidding support) for national-local TV campaigns, and then expanded to include CTV and other digital channels.MediaBrain offers its capabilities as a white label service(s) to operate with client owned or permissioned data. MediaBrain’s service includes configurations and support in addition to regular feature updates to keep the analytics relevant and state of the art, recently including machine learning for continuous forecasting and LLMs for automated insights.MediaBrain’s capabilities are data agnostic and designed to work across countries and clouds where media data are available.MediaBrain has deployed in the US and UK. Its largest deployment to date operates on 75 terabytes of continuously updated data.Specialties: Customer Insight | Business Strategy | Marketing Strategy | Market Analysis | Advertising Research | Marketing Research | Qualitative Research | Predictive Modeling | Online Marketing | Direct Marketing | Marketing Communications | Audience Measurement | Retail Measurement | Business Transformation | Operations Research | Process Improvement | Process Engineering | Business Process Improvement | Operations Management | Outsourcing | Outsourcing Management | IT Management | AI | Analytics | Big Data
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Chief Executive OfficerMediabrain Jan 2020 - PresentMediaBrain provides Cross Channel Planning for national, local, and integrated national-local campaigns. We started with specific channel planning and buy recommendations (with bidding support) for national-local TV campaigns, and then expanded to include CTV and other digital channels. MediaBrain offers its capabilities as a white label service(s) to operate with client owned or permissioned data. MediaBrain’s service includes configurations and support in addition to regular feature updates to keep the analytics relevant and state of the art, recently including machine learning for continuous forecasting and LLMs for automated insights.MediaBrain’s capabilities are data agnostic and designed to work across countries and clouds where media data are available.MediaBrain has deployed in the US and UK. Its largest deployment to date operates on 75 terabytes of continuously updated data. -
Managing PartnerMartechpartner.Com Aug 2018 - PresentAs Managing Partner at martechpartner.com, Mark leverages a network of experienced consultants to bring transparency, advice and implementation to both users and builders of media and marketing data and technologies. Mark wants to make the fast changing media and marketing ecosystems clear and experts both accessible and affordable. -
Managing PartnerMartechpartner.Com Jan 2014 - Aug 2018Leads the Business Advisory Group in bringing seasoned domain experts in measurement, data, analytics, and engineering together to advise companies on data and technology strategies and how they impact their products and businesses. In August 2018, Mark transformed the Business Advisory Group into Martechpartner.com.As needed, the Business Advisory Group guides companies in the development and implementation of strategy. This includes managing strategic initiatives in brand, media, and retail metrics, analytics, and decision making platforms with...- Data science (identifying, analyzing, calibrating, and integrating data, in addition to developing metrics),- Data engineering (framing and testing methods and architectures to form effective real-time decision-making processes and platforms), - Process engineering (mapping and fitting solutions into business processes, implementing efficiency analyses and streamlining where applicable), change management implementation, and ongoing support training and coaching.
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PartnerChameleon Collective Nov 2018 - May 2019Greater Miami Area, Fl, UsMark with martechpartner.com is joining the Chameleon Collective as a partner to add his expertise in research, data, product, and operations to the Collective’s capabilities and leverage the Collective’s network of partners and operators to transform and grow advertiser, data, and tech company business. -
Chief Strategy OfficerTvision Insights Apr 2017 - Aug 2018New York, New York, UsLead the development and scaling of TVision’s measurement technologies and products to become the industry leader in television attention. Focus will be on research, data analytics, and product development. -
Chief Operating Officer4C Insights Dec 2014 - Apr 2017New York, Ny, UsLed global scaling and operations at 4C, taking them from a social analytics and activation company to a leader the convergence of TV and social media in 2015. 4C's proprietary data science and unique technology provides scalable solutions for media analytics and activation. Advertisers, agencies, media companies and content owners use the 4C product suite to maximize media value across channels and screens. 4C created the first platform to enable advertising across Facebook, Twitter, LinkedIn, Pinterest and Instagram via certified API access. Led the business strategy, due diligence, and legal negotiations of the acquisition of Teletrax, the largest global TV monitoring network covering more than 2,100 channels in 76 countries, in July 2015 to enhance and globalize 4C's television data tracking and analytics capabilities. -
Svp, Product StrategySimulmedia, Inc. 2014 - 2014New York, New York, UsLeads product strategy and innovation. He leverages his expertise in media research, analytics, and decision metrics to lead the development and implementation of new and evolving products. Initiatives include television measurements, customer experience management, return on investment metrics, yield management, research services, and business process engineering. -
Senior Vice President, Global Measurement Science Operations LeaderNielsen 2010 - 2014New York, Ny, UsTransformed independent retail measurement, classification, and aggregation techniques across five continents into uniform methods to provide clients with consistent, scalable data to enable regional and global analytics and tracking. Centralized processes to enable innovation and the rapid deployment of services to address evolving marketplaces and meet client needs. -
Senior Vice President, Global Measurement Science Operations LeaderNielsen 2008 - 2010New York, Ny, UsLed Measure Science for the Retail Measurement practices across the Nielsen’s Company products and countries. This included leading a team of 700 employees responsible for operations in addition to creating new products and evolving practices across 103 countries. Served as a trusted advisor and collaborator on senior-level client engagements to explain and evolve Nielsen products.
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Senior Vice President, Strategic Measurement Initiatives LeaderNielsen 2007 - 2008New York, Ny, UsSpearheaded the development of mobile custom research technology and methodologies to capture life events as they unfold, enabling clients to improve their product and messaging engagement. Initiative led to the launch of a new product line in addition to the deployment of the collection technologies to improve accuracy while accruing multi-million dollar savings in Data Acquisition.
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Senior Vice President, Strategic Measurement Initiatives LeaderNielsen 2005 - 2007New York, Ny, UsLed Joint Venture to develop and pilot a Single Source marketing measurement panel to track what people watch and buy using new passive mobile technologies.
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Senior Vice President, Strategic Measurement Initiatives LeaderNielsen 2002 - 2005New York, Ny, UsLed the development of data integration techniques and systems to synthesize high volume datasets with variable velocities into Return on Investment dashboards for marketing decisions. Initiative led to a Joint Venture and launch of a new multi-million dollar business line.
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Executive Vice President, Chief Information OfficerInitiative 1999 - 2001New York, Ny, UsOversaw Information Technology for Initiative Media Worldwide. Provided strategic leadership on information and technology, directly managing North America’s operations. Global responsibilities included developing and deploying proprietary analytic systems, infrastructure, communications, training and support. -
Vice President, Director Of Research WorldwideMediacom 1995 - 1999London, GbLed development of media planning and buying optimization and portfolio placement systems, which were deployed globally. Initiative led to the winning of global advertiser Agency of Record accounts across five continents. -
Vice President, Director Of New MediaZenithoptimedia Group I The Roi Agency 1994 - 1995London, London, GbStarted interactive marketing and media group, working with agencies and clients to build their internet communication strategies and tactics. -
Vice President, ResearchJordan, Mcgrath, Case & Taylor 1990 - 1994Ran all aspects of Media Research Department... managed budgets, contracts... modernized analytic practices and supporting systems, leading deployment... led research at clients and in industry groups (AMRC, 4As, ARF, etc.)
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Director Of Media ResearchWilliam Esty Company 1985 - 1990Started as research analyst and assumed roles of increasing responsibility from Analyst and Planner to Supervisor to Manager and leaving as Director of Research. The roles included media planning for specific Fortune 1000 clients and running media research requirements for the company.
Mark Green Skills
Mark Green Education Details
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Columbia UniversityApplied Mathematics
Frequently Asked Questions about Mark Green
What company does Mark Green work for?
Mark Green works for Mediabrain
What is Mark Green's role at the current company?
Mark Green's current role is Chief Executive Officer at MediaBrain Inc..
What is Mark Green's email address?
Mark Green's email address is ma****@****sen.com
What is Mark Green's direct phone number?
Mark Green's direct phone number is +131290*****
What schools did Mark Green attend?
Mark Green attended Columbia University.
What skills is Mark Green known for?
Mark Green has skills like Analytics, Customer Insight, Market Research, Marketing Research, Advertising Research, Marketing Strategy, Consumer Behaviour, Market Analysis, Segmentation, Quantitative Research, Leadership, Predictive Modeling.
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