Mark Guerin Email and Phone Number

- Develops and leads all association marketing and advertising campaigns.- Manages overall branding and messaging strategies for the association and coordinates Y Branding info into all Y communications.- Serves as the Association Y Brand Advocate and Media Relations/Press Liaison.- Develops association marketing plans and creates all promotional materials to ensure visual appeal, brand compliance, and accuracy of membership, program, childcare and camp offerings.- Cultivates annual marketing budget and maintains the annual expenses to meet projected targets.- Leads the Association Marketing Task Force.- Develops, designs, and maintains new association website.- Integrates strategies for SEO, AdWords and Google Analytics to maximize the organization’s presence on web search engine and social media platforms.- Establishes and maintains relations with the press, members, and community organizations.- Develops and creates marketing materials for the Annual Support Campaign and special events.- Meets regularly with staff to develop intentional messaging and promotion strategies.- Manages marketing efforts by staff for program and membership initiatives in a timely manner.- Develops and manages multi-channel digital marketing platforms, including online, mobile, social media, email, search, display, digital content development/positioning and emerging channels.- Represents the Y at community events to promote our mission, cause and efforts.- Coordinates with all directors for the creation of and submittal of all press releases.- Provides support to the association corporate membership program providing coordination of sign-ups with member companies and follow up with existing corporate members at a minimum, annually.

- Supervised 25-30 Membership Staff, 15-20 Child Watch Staff, and 15-20 Volunteers through self-developed and implemented programs and initiatives.- Cultivated and managed an annual operating budget of $2.8 million.- Association IT System Administration for Daxko Operations, Daxko Engage, and Microsoft 365.- Oversaw the Gleason Family YMCA branch's 4000 unit count (9000 members) and ensured all member accounts were accurate and up to date.- Conceptualized high quality marketing strategies that resulted in increased sales to exceed target goals and maximized membership/program recruitment, engagement and retention.- Managed branch social media accounts and association wordpress website.- Coordinated membership/program registration, including logistics to support phone, in-person and online.- Listen/responded to member feedback and resolved any concerns to provide the best member experience.- Analyzed membership data and generated weekly/monthly reports for Senior Leadership Team.- Connected with nearby businesses and companies to form Group and Corporate Membership Accounts.- Led grass-root marketing and outreach efforts at schools, businesses and organizations in the area.- Tracked individual, group and corporate member prospects, tours and conducted exit surveys.- Represented the Y at community events to promote the mission, cause and efforts of the organization.

- Organized and processed company invoices and expense reports.- Managed guest surveys including following-up on both positive and negative experiences.- Collaborated with Front Desk Team to ensure details of group and special corporate directives are executed properly and efficiently.- Led increase to sales leader's productivity by planning and executing sales blitzes at different local venues.

- Developed high quality engagement/sales strategies and programs.- Supervised and trained 2 full time coordinators, 15 membership/building supervisory staff and 50+ health & wellness staff.- Cultivated and managed Membership and Health & Wellness budget of $1.5 million.- Exceeded association sales and revenue goals in 2016.- Identified and collaborated with new community partners resulting in the development of group/corporate memberships to achieve strategic engagement/sale goals for the association.- Coordinated program registration, including logistics to support phone, in-person and online.- Developed marketing plans to maximize enrollments and provided ongoing support to Program Directors on related issues.- Managed media relations, advertising, digital communications, market/customer research and website updates for the association.- Organized events/races and represented the Y at community events to promote the mission and efforts of the organization.- Served as association Daxko Operations Administrator and Website/Social Media Administrator.- Researched and implemented numerous IT & Marketing strategies that resulted in increased sales, membership recruitment and retention.- Analyzed membership data and generated weekly/monthly reports for Senior Management Team.- Managed branch admin duties including accounts receivable, payroll, staff on-boarding, etc.- Responsible for annual full time and part time staff performance reviews.- Managed Financial Assistance Program for the branch.- Organized and advised on the Branch Board of Managers, Capital Renovation Committee, Membership & Marketing Leadership Team, and Membership & Program/Race Committee.

Project Kids Give was inspired by the idea of simply giving. Our main objective is to bring smiles to children who are less fortunate or children who may need something to brighten up their day. The idea is modeled after TOMS One for One; buy our Teddy Bear named Coby, and another child would receive a Coby Teddy Bear as well.Project Kids Give Founder & CEO, Mark Guerin grew up in the family of the YMCA. When he was old enough, he began to volunteer for the same Y in 2005, and eventually began working as a Preschool Teacher in 2009. His ambition to help children is deeply rooted in his own childhood experiences. He was inspired by the TOMS story and he knew he could make his own business a success from TOMS simple concept of buying one and giving one.

- Responsible for developing and executing both yearly and monthly association marketing plans.- Advised and developed marketing materials in compliance of Y-USA Brand Standards.- Implemented sales/engagement strategies to further the Ys cause throughout the community.- Created and maintained website and social media platforms for association and off site child care branch.- Collaborated with directors/sponsors to develop all marketing materials for programs/events.- Served as association Daxko Operations/Daxko Engage Administrator.

- Supervised 35-40 staff in different youth program areas and 10 offsite school age child care locations.- Developed quality programs for youth/adult sports, summer camp, school age child care, etc.- Implemented process to award financial assistance for child care partnered with state subsidy funding.- Managed child care program refunds, credits, account changes, and outstanding payments.

- Trained and on-boarded Member Service Representatives.- Responsible for the accuracy and completion of daily cash/credit card reconciliations, payroll, bank deposits, outstanding dues, refunds/system credits and financial assistance applications.- Responded to member comments and inquiries in a timely manner.

- Worked as the Assistant Head Teacher for Infant-Fours Child Care programs.- Worked as the Teen Camp Counselor and as a Youth Programs/Before and After School Staff Member.

- Responsible for digitally manipulating, color managing, and color correcting images for print.- Managed photo booth sales for special events at schools, businesses and private parties.