Freelance consultant specialising in helping business turn purpose into actionAreas of Consultation: Marketing with purpose, building trust & reputationDelivery: Strategic workshops, creative hacks and campaign devlopment

Led marketing programs enhancing Facebook's brand reputation across EMEAMain Responsibilities:• Member of EMEA Marketing Regional leadership team• Managed brand campaign creation, sales enablement with social media deployment• Partnered with sales and cross functional teams to build integrated campaigns • Developed partnerships with senior clients, media publishers and Industry associations to demonstrate Facebook's performance credentials.• Represented Facebook as a speaker at key industry events, judging awards and press events• EMEA programs led at Ramadan, PRIDE, Black History Month and International Women Month• Global lead of Facebook 'Hack for good' and 'Mobileworks for good' programs bringing advertisers, creative agencies, and charities. Creating 50+ global campaigns across Meta platforms.• Represented Facebook on the board of Global Alliance for Youth / UN Women Unsterotype Alliance while also providing mentorship with The Prince’s Trust

Led marketing across MEA. Set up the marketing function and built a team to service the Facebook business across the region Main Responsibilities:• Member of the MEA executive leadership team• Built a marketing team located in 5 markets in 3 regions representing 1+ Billion USD revenue• Managed the expansion and launch of new offices in Dubai and Johannesburg• Set the marketing strategy for Facebook business across MEA with an oversight for each market• Led industry partnerships and publisher sponsorships with Dubai Lynx and Brand Week

Main responsibilities:• Head of SMG strategy for MENA across 6 Offices (250+ People)• Set the strategic direction for business & operations• Responsible for agency profit & loss & organic growth• Drove strategic planning, consistent product quality and thought leadership across region• Rolled out SMG planning approach ‘Human Experience Company’ global positioning• Led the product award culture within Agency – ‘Work that Wins’• Steered global SMG product – board member of SMG global product council• Created and launched SMG MENA superhero’s – talent initiative - for top tier strategists• Agency leader for client P&G MENA Business

Main responsibilities:• Set the strategic direction for business & operations • Media agency leader for clients Microsoft EMEA + Mastercard EMEA + Statoil global • Oversee $1Billion marketing budget• Responsible for agency profit / loss & organic growth• Led multi-functional teams located in 40+ markets around the globe • Overall agency delivery, client portfolio across strategy, buying and digital

Responsible for Coca-Cola

Responsible for Vauxhall (General Motors)

Responsible for Budweiser and Pepsi