Assist the financial and executive teams in developing and defining the strategic framework for the business organization. Review existing and planned strategies to determine if new opportunities are a strategic fit for the company. Identify, conduct analyze business, market, regulatory, competitive and technology research. Identify key trends from research sources. Develop new business opportunity concepts from either key trends identified from research sources or from new opportunity ideas. Develop business cases for new opportunty concepts that quantify such as market and customer potential, competitive situation, financials, sourcing strategies, risk profile and mitigation, exit strategies timeline for market introduction.

Supervise the daily work of sales, marketing, advertising, and product promotions. Evaluate plans and strategies on the basis of ROI, pricing strategies and budget of the all marketing campaigns.