Mark Potter Email & Phone Number

-Own investment business cases supporting platform strategy; inclusive of financial forecasts, defining KPIs, obtaining approval, operationalizing, and executing the business cases-Partner with business and product leadership to create a market-focused development roadmap that delivers customer value and maximizes revenue opportunities; accountable for the success of platform build delivered to market -Partner with business, marketing, and other stakeholders on all aspects of the Go to Market Plan for new features, including but not limited to data capture needed, timeline of release to customers, training, and communication to internal and external customers-Own market and user research to gain a deep understanding of customer needs, challenges, and motivations as well as, market segmentation & the competitive landscape as it relates to platforms and functionality-Leverage data throughout the product lifecycle to make informed decisions, inform innovative ideas, and create superior experiences for customers -Partner with technical and product leaders across the organization to align strategy and platform investments and work closely with technology product managers to create compelling, high-quality customer experiences -Operate at both the strategic and tactical levels and form strong cross-team partnerships that cultivate strong product culture and ensure combined success for the product organization-Measure and report on in-field product performance against KPIs and adjust strategies and tactics as needed updating internal stakeholders -Partner with customer support, sales team and other stakeholders to troubleshoot and resolve customer pain points and drive continuous product improvements-Responsible for representing the voice of the customer, business acceptance testing (BAT) execution, and product training for Portfolio/Marketing/Sales partners

Pittsburgh, Pa

Coaching METALS capstone teams, guiding the successful completion of capstone projects, serving as a mentor who can teach the teams project management, collaboration, and communication skills. Help prepare graduate students for entering their career field.

Pittsburgh, Pennsylvania, United States

Support the mission of the Kamraton Ensemble to challenge the boundaries of music performance, expand the contemporary chamber music repertoire, and celebrate the role of women as leaders in the arts.

Own the vision, strategy, and roadmap for the Work Skills portfolio and data infrastructure and insights teams. Managed cross-functional teams of UX, Learning Scientists, Instructional/Assessment Designers, Engineers, and Data Scientists in executing on solutions to enable personalized leadership training of soft skills and data needs of multiple products. Drove forward initiatives for telling data stories to enable user-centered narratives and evidence-based decision making. In lieu of business strategy, prioritized market analysis, user problem identification, and learning sciences synthesis to drive iterative design and development of early stage products.

Lead the vision and strategy for adaptive learning capabilities at Pearson and execute on operationalizing that strategy through collaboration with a broad array of internal stakeholders (UX, Marketing, Engineering, Efficacy, etc). Guide the development of evidence-driven, user-centered, outcomes-focused adaptive learning experiences. Guided the work of international teams of data scientists, machine learning engineers, and software engineers toward iterative progress on ~12 adaptive learning capabilities used across 5 product platforms.

Engage with key product development stakeholders across the organization to ensure the design and development of learning products involves appropriate teams and includes rich and proper evidence bases to assure creation of efficacious products that customers actively engage in, enjoy, and learn from.

Collaborate with Product Management to strategize toward and design product models and capabilities informed by a range of evidence sources such as learning sciences research, design-based research, product analytics, user-experience research, market research, and others.

Pittsburgh, Pennsylvania

Align the design and development of Pearson's Global Higher Education products with Learning and Teaching theory, methodologies, and principles to ensure maximized learning outcomes of products.

Researched key user needs and implemented prototypes to address those needs as aligned to the business model of BloomBoard.

Taught at various positions from Pre-K to 12th grade in various subjects. Primarily worked full time as a High School 12:1:1 Special Education Instructor.

Zhongli, Taiwan

Designed, prototyped, and manufactured educational tangibles which were used to teach physics to grade school students.

Tutored students individually and in large groups (up to 40 students at a time) to help aid in their understanding and retention of the subject. Also graded assignments and assisted in creating course content. Worked closely with professional staff.

Assisted in the development and technical support of an online course “Math Applications for Business and Management”. Also assisted in managing course content and assisting students.

Professional Masters, Educational Technology And Applied Learning Science

B.S.; B.A., Accounting; Information Science

Activities and Societies: SUNY Oswego College Honors Program, Ronald E. McNair Postbaccalaureate Achievement Program, Sigma Xi

Education record