Mark Iras Email & Phone Number

California, United States

Wayne, PA, US

• Led the development and execution of the UroLift lead generation marketing campaigns. Managed marketing plan, worked with media buyers, digital agencies, and internal stakeholders to create, place, track and optimize.
• Enhanced decision-making process based on business intelligence and consumer insights derived from rigorous research, strengthening product positioning, social engagement, and customer success.
• Oversaw agencies to design TV ads, digital assets, landing pages and field enablement tools, supporting global marketing strategy and partner marketing, amplifying demand, and increasing pipeline growth 10% within US.
• Wrote creative briefs and coordinated creative reviews, providing guidance on production, talent/licensing, optimizing resources, and budget.
• Worked with analytics / media buyers to define metrics, customize media plans, design structured testing, and track results, crafting and directing weekly dashboard detailing campaigns, commentary, and recommendations.
• Improved efficiency of impressions 18%, lifted patient awareness 4X over competitors, and exceeded KPIs at flat spend year over year utilizing TV / OTT and digital media.

• Consulted with B2B and B2C financial services clients to develop and implement customer acquisition and lifecycle strategies across traditional, email and digital channels, incorporating segmentation to customize.
• Drove marketing campaigns, utilizing market research, and segmentation analysis to develop a national strategy to launch new products, while addressing diverse regional and demographic needs.
• Built strong relationships with clients, agencies, print vendors, and cross-functional teams to develop marketing assets and initiatives, while overseeing budget management, review, and approval processes.
• Monitored, analyzed, and optimized media plans and campaign performance by leveraging segmentation data to identify key audience segments and enhance targeting.
• Built performance decks, elevating program results into campaign storytelling for senior-level management.

Tempe, Arizona, US

• Led Global Database Marketing customer acquisition channel to develop, launch, and track integrated campaigns across multiple channels. Controlled annual plan and budget, mapped buyer journeys, identified opportunities.
• Employed strategic communication skills in team management and encouraged culture of collaboration and innovation with key stakeholders, launching large-scale marketing campaigns on time and within budget and boosting.
• Clarified target audiences, personalized messaging and landing pages, A/B tested, and refined campaign cadence, lifting conversion rates by 30% in ecommerce and telesales.
• Originated marketing campaign playbook to react faster to test results and changing market conditions, improving campaign speed to market 50%.
• Standardized agency hours and renegotiated vendor contracts, saving acquisition channel $5M annually.

Walnut Creek, CA, US

• Steered data-driven lifecycle, cross-channel marketing strategy, annual planning and execution for customer acquisition, insurance cross-sell, and automotive repair lead generation campaigns. Organized budget, creative.
• Used multiple predictive AI customer acquisition models and leveraged integrated messaging across channels, targeting members and increase sales by 30%.
• Formulated effective 30-minute TV informercials and short-form:15/:30/:60 TV/OTT ads, supplying materials used as advertising template for AAA franchise.
• Overhauled media buys through utilization of regional segmentation and consumption preferences.
• Built automotive repair product microsite, enhancing awareness and repeat business, and stimulating revenue by 25%.

San Francisco, California, US

• Worked with lines of business to define Enterprise merger communication business objective and strategic touchpoints. Created marketing assets, sales enablement tools, and identified resources needed to execute.
• Launched 10 complex B2B marketing, multi-state enterprise business communication campaigns on time and within budget for largest bank merger in U.S. history.
• Exceeded Enterprise and relationship manager expectations by refining timing and messaging consistency across multiple product lines through banker communication toolkits, including customer conversion timelines and.

San Francisco, California, US

• Constructed and implemented digital and offline student loan marketing campaigns to further brand awareness and student engagement. Defined program objectives, milestones, and metrics. Tracked and reported on.
• Identified and appended 3rd party transactional data to target audience list, generating 15% lift in response.
• Streamlined campaign development and production processes, reducing agency and production costs by 45%.

Dallas, TX, US

Drove AT&T’s national direct marketing strategy for the consumer, business, and Hispanic segments. Managed partner marketing relationships (e.g., American Express and Visa). Developed co-op programs with equipment vendors. Led teams to create high volume national direct mail, email, and telemarketing campaigns.

International Business, Political Science & Economics

European Business And Politics