Mark Irwin Email & Phone Number

London, Gb

London, England, United Kingdom

Director of all marketing activity for Resonics with a focus on digital platformsKey Responsibilities¬ WordPress and Magento website development, maintenance and optimisation¬ Web content creation, blogging etc¬ GoogleAds PPC campaign creation, tracking and optimisation¬ SEO managed in-house using SEM Rush, Google Analytics, Search Console etc¬ Corporate social media management, FB & Google Shopping¬ Launched a brand new E-Commerce brand and website sonio.co.uk

Melbourne, Victoria, Australia

Director of all marketing activity for the business across three branches Key Responsibilities¬ Optimastion of the marketing strategy (with the GM)¬ Brand management - maintaining brand guidelines, imagery etc¬ Product manager for our range of architectural hardware products¬ New product launches, range selection & tracking performance of specific SKU’s ¬ Liaise with external agencies as required (web, advertising etc)¬ E-Commerce development and implementation into the FGS mix¬ E-Marketing & End-to-End Promotional Campaign management¬ Work directly with suppliers on marketing campaign/sales strategyAchievements- Brought to life a brand new FGS Hardware website with E-Commerce - driving $200k of sales in first year.- Went to market with 3 new products – avg sales growth of 25% by segment- Implemented new brand styling used on company vehicles, signs, brochures etc. - Created the first Value Add promotional campaign run by FGS Hardware - End to end completion including initial brief, design, working with suppliers, print and digital distribution to key customers and new targets.

Brighton, Victoria

Key Responsibilities:¬ Be a product champion and use expert knowledge to sell¬ Build relationships with customers and sell on a personal level¬ Negotiation of sales in store – face-to-face sales¬ Management and curation of social media channelsAchievements Consistently met and exceeded sales targets Grew from $1m to $1.6m in sales from 2014-2018.

Melbourne, Australia

Bachelor Of Business, Marketing, Management

Vce

Activities and Societies: Senior Swimming team, Basketball team, House leader