Mark Drew Email & Phone Number

New York, NY, US

St. Helena, CA, US

Grand Prairie, Texas, US

Dynamic Beverage Consulting offers tailored Branding, Marketing, and Route to Market Strategies, Sales and Distribution Management for spirits brands looking to enter the US Market.

Bronx, NY, US

• Recruited to create and launch all aspects of the bar program for a members club, upscale tavern concept, and three unique event spaces.
• Designed and developed a diverse craft cocktail program and a comprehensive spirit list boasting over 800 SKUs.
• Maintained high beverage profitability, managing assets of $0.5 million.
• Solely designed and produced all spirits-based events, driving an additional 75K in revenue within the first 3 months of operation.
• Interviewed, hired, and managed the entire bar team, leading all specialized training and education.

• Hired as Beverage Director to launch an iconic restaurant with $40 million in projected revenue.
• Oversight of four venue outlets with two dining rooms, three bars, and two large event spaces.
• Solely designed and created an extensive wine list, signature cocktail menus, and the non-alcoholic beverage program.
• Drafted beverage purchasing plan, aligning inventory needs with budgetary constraints, controlling budget management of $1 million in assets.
• Curation of all wine and spirit-based events, generating an additional 220K in revenue within the first 6 months of opening.
• Resolved union issues, negotiating mutually beneficial agreements between parties.

Using expertise developed behind some of the world’s finest bars and restaurants, Critical Mass Hospitality was formed by a team of highly-seasoned industry professionals, focused on providing beverage programs and training services for the luxury sector. With roots embedded in beverage concept programming and event production, Critical Mass utilized years.

Working under several agencies on behalf of the Brown Forman Corporation I held the Position of Herradura Brand Ambassador, based in NYC with extensive travel to support other markets in the US, Canada, and Mexico. Recruited to be the face of the brand in the New York Metro market and the prime trade liaison agent. - Reporting to Brand Field Marketing.