Marketing Coordinator
Cork, Ireland
I was employed full-time as a Marketing Coordinator for Compliance & Risks in Little Island, Cork. My key responsibilities included: Inbound Marketing:- Growing new marketing-qualified leads by converting site traffic through calls-to-action, landing pages and lead generation content - Using inbound marketing tactics such as email to add value through content, resources, and other calls-to-action, thereby nurturing leads through the entire sales cycle - Creating and implementing new projects and creative ideas that help improve client conversion and retention rates - Liaising with the internal legal team to develop and distribute content that educates and entertains the company's target audience Social Media:- Management and growth of the company's social media profiles and presence, including Twitter, LinkedIn, Google + and Slideshare - Listening and engaging in relevant social discussion about the company, competitors, and/or industry from thought leaders, existing clients and prospects - Creating shareable content appropriate for specific networks to both spread the brand and content Driving consistent, relevant traffic and leads from the companies social network presence Marketing Collateral:- Supporting the production of appropriate marketing collateral, including newsletters, videos, white papers, eBooks, case studies and webinars - Taking control of marketing inventory, ensuring all materials are up-to-date and on-brand Systems Used: - Infusionsoft - Longjump - GoToWebinar/GoToMeeting- Hootsuite - Jira - WordPress- Google Analytics - Wondershare Filmora