Marketing Specialist
Current• Develop and execute influencer marketing strategies and creative campaigns• Identify and build relationships with prominent influencers and thought leaders • Attend relevant events for networking and business purposes• Conduct market research to find answers about consumer requirements, habits and trends • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)• Liaise with external vendors to execute promotional events and campaigns• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies