As the Head of Marketing and Digital Strategy, I lead efforts to enhance brand presence and drive digital engagement. My key responsibilities include:• Strategy Development: Crafting and executing comprehensive marketing and digital strategies.• Digital Campaigns: Managing multi-channel digital marketing campaigns.• Team Leadership: Directing and mentoring the marketing team.• SEO/SEM Management: Optimising search engine marketing and SEO efforts.• Content Strategy: Developing and overseeing content marketing initiatives.• Data Analysis: Analysing digital metrics to inform strategies.• Budget Management: Controlling marketing budgets and resources.I enhance my strategic planning, digital marketing, and leadership skills in this role. My initiatives increase digital engagement, improve brand visibility, and increase conversion rates. I am proud to drive impactful marketing and digital strategies that align with business goals.

As Head of Growth, I spearheaded initiatives to drive user acquisition, retention, and overall business growth. My key responsibilities included:• Strategy Development: Created and executed growth strategies.• User Acquisition: Led campaigns to attract and onboard new users.• Retention Programs: Developed initiatives to enhance user retention.• Data Analysis: Analysed data to identify growth opportunities.• Cross-functional Collaboration: Worked with product, marketing, and sales teams.• A/B Testing: Implemented A/B tests to optimise growth tactics.• Performance Metrics: Tracked and reported on growth metrics.I refined my strategic thinking, data analysis, and cross-functional collaboration skills in this role. My efforts led to significant user growth, improved retention rates, and business expansion. I am proud to have driven impactful growth initiatives aligned with company objectives.

As Head of Marketing, I led strategic marketing initiatives to drive brand growth and market presence. My key responsibilities included:• Strategy Development: Created and implemented marketing strategies.• Campaign Management: Oversaw multi-channel marketing campaigns.• Team Leadership: Managed and mentored the marketing team.• Brand Management: Strengthened brand identity and positioning.• Market Analysis: Conducted market research to inform strategies.• Budget Oversight: Managed marketing budgets and resources.• Performance Tracking: Monitored and analysed campaign performance.I honed my leadership, strategic planning, and analytical skills in this role. My efforts significantly contributed to brand growth, increased market share, and improved team performance. I am proud to have driven impactful marketing initiatives that are aligned with business objectives.

As a Student Support Officer, I played a pivotal role in enhancing the overall student experience by providing comprehensive support services. My key responsibilities included:• Advising and Guidance: Provided personalised academic and career advice.• Resource Coordination: Managed access to tutoring, counselling, and workshops.• Problem Resolution: Assisted students with academic and personal issues.• Administrative Tasks: Maintained records and ensured policy compliance.• Communication: Acted as a liaison between students and faculty.In this role, I developed strong interpersonal and organisational skills, enhanced my problem-solving abilities, and gained a deep understanding of student needs. My commitment to student success and well-being was central to my efforts, and I am proud to have contributed to a positive and supportive educational environment.

• Organise and plan conversions for the university and stadium events. • Hire and manage temporary staff.• Maintain professional relationships with internal staff and external clients.• Complete, track and manage ticketing applications.• Organise and manage all deliveries/couriers for the stadium and external offices.

• Maintain professional relationship with internal and external clients.• Organise staff calendars and bookings.• Support the company with all recruitment processes and resources.• Organise external events.• Accurately document all processes and procedures ensuring all records kept

• Support the Centre with all recruitment resources - identifying, measuring and recruiting required candidates of appropriate quality to satisfy the program and campaign requirements.• Accurately document all process and procedures and ensuring all records are kept.• Data analysis to streamline process and identify trends of applicants throughout the induction process.ACHIEVEMENTS:• Recruited 50 high quality staff members within a 2-week period.• Regularly hit KPIs by retaining current staff members as well as meeting other KPIs.• Developed more efficient ways to streamline the recruitment process.

• Provide leadership, management and coaching for a Team of Agents in a positive work environment to achieve both Business and Client objectives for Campaign Sales and Customer Experience.• Manage all campaigns to target.• Analyse and manage variation to ensure ongoing success of campaigns.• Manage staff schedule adherence and all team productivity metrics.• Manage team to ensure all Customer Experience metrics are achieved.ACHIEVEMENTS:• Grew a team from 10 new/inexperienced reps to 40+ experienced reps.• Consistently over achieved in NPS, Total Sales Value and unit sales metrics.• Implemented personal, individual and team strategies to ensure focus metrics were hit.• Top team nationally for Total Sales Value for 3 consecutive months.