Mark Rossi Email & Phone Number

Aurora, Ontario, Canada

Vaughan, Ontario, Canada

- Created and optimized a Google Ads campaign to increase a client’s total conversions by 216%- Setup conversion tracking for various campaigns using Google Tag Manager, Google Analytics, and Sharpspring to determine campaign effectiveness - Met with a new client, interpreted their needs, and led our team to help increase their traffic and surpass their expected conversions by 122%- Researched and implemented a Marketing Automation/CRM system for Eden and clients to improve their sales process

Toronto, Canada Area

- Built emails that promoted different applications to help upsell current clients- Wrote and edited multiple industry and tip articles- Created workflows and segments to promote products and keep our contact database clean- Transitioned company onto a new email marketing system called ActiveCampaign to increase marketing capabilities

- Assisted in planning, building, and executing different types of Marketing Campaigns (Promotion, Social, Inbound etc.) to increase sales, leads, conversions, and awareness- Helped create and manage pay per click campaigns in order to drive traffic and conversions- Managed different marketing campaigns- Analyzed marketing campaigns and created reports outlining key metrics

Toronto, Canada Area

• Supported major inbound and outbound call centers with necessary management reports• Developed a high knowledge of Microsoft Word, PowerPoint and Excel• Investigated customer accounts to confirm that processes were being followed properly• Created manuals for daily service reports, ensuring consistency and effectiveness

Toronto, Canada Area

• Conducted market research for 3 markets, ensuring development of an effective entry strategy • Analyzed how marketing resources were being used across specific branches, improving delivery of marketing approaches• Investigated rival companies and identified impact of their Marketing Strategies in order to increase company competiveness• Built Process Maps for Inventory Reconciliation, Inventory Tracking, and the Ordering Process in order to ensure training and process consistency

• Provided administrative support at a Head Office resulting in a more effective work environment• Responsibilities ranged from helping with the mail, assisting employees as necessary and making sure everything was running smoothly. • In this role I learned how important the workplace is, and the value of communication to ensure everyone was happy.

• Monitored site activity for a new company website resulting in further site improvements • Helped develop and maintain the Marketing Department’s internal homepage for Reliance Home Comfort ensuring resources and information were easily accessible • Generated the idea for an internal commercial which was used successfully at management meetings to promote the desired culture within the company• Assisted in creating a companywide document that promoted president award candidates

Bachelor Of Commerce (Bcom), Marketing/Marketing Management, General

Activities and Societies: AIESEC

Graduate Certificate, Social Media

Although its focus was on Social Media, it covered a wide range of online marketing subjects such as SEO, PPC, Google Analytics, Strategy.