Mark Williams Email & Phone Number

Short Hills, New Jersey, Us

Paid search, paid social, CRO, SEO, signal based outreach.

Des Moines, Iowa, Us

-Personally signed partnerships with Forbes, Business Insider, New York Post, USA Today, and Benzinga and 50+ others-Drove channel revenue to 15% of company revenue over $150 million-Doubled partner's closed/won deals by providing plug and play, high converting marketing assets-Increased average partner deal size by $100k through targeted ABM campaigns -Increase average partner deal close rate by 3x-Lead channel department with team of 5-Created 6 core marketing playbooks for partners resulting in low lift high converting campaigns-Integrated partnership tech stack through Impact Radius and custom Hubspot CRMs-Created and executed marketing campaigns for partner acquisition with paid search/social, outbound email/LinkedIn, SEO, organic social, event marketing (Money 20/20), direct mail and PR efforts-Implementation of standard operating procedures across department using Notion-Create and manage partner paid advertising across Facebook, Google, Youtube, and print mail-Tech Stack: sourcing, negotiation, implementation, training, and ongoing support - Jasper AI (content), Zapier (automation), Notion (Internal Marketing Brain), Claude AI (Content, research), Make (AI automation), Hubspot (CRM marketing automation), Google Analytics (site traffic), Active Campaign, (email), Hotjar (website heatmaps), Loom (video email), Wistia (video hosting), Ahrefs (SEO), Kamua (Video), Figma (design), Miro (Flowcharts)-Perform A/B tests on ads, email nurture journeys, landing pages, etc. to determine best performing campaigns and assets -Created outbound email/LinkedIn lead automation campaigns-Partner with Sales Leader, and Hubspot Admin to create seamless automation & handoffs for Marketing Qualified Leads (MQL) -Generate visual reports and dashboards from tech stack to help Leadership Team better understand lead activity and pipeline trends

Lindon, Utah, Us

-Responsible for full marketing strategy and execution -Manage P&L for marketing function in company -Decreased lead cost by 85% in first 30 days, while reducing wasted spend by $5000-Split testing resulting in increased leads by 25% without increasing ad spend-Implemented process for contacting leads and closing deals that increased average deal amounts by 15% and appointment rates by 10%-Manage marketing automation and data analysis team who distribute marketing communications and produce BI-related insights for Marketing/Sales

-Manage P&L for marketing function in company -Responsible for full marketing strategy and execution -Increased AOV by 30% through on-site conversion optimization-Achieved first page rankings for our top 5 keywords/products resulting in 100% monthly growth-Hire, train, and manage marketing team (Content, Design, Marketing Automation) -Regular reporting and analytics-Developed in-house marketing SOPs resulting in 3x faster employee onboarding-Created process for social media creatives and delivery-Manage and grow affiliate marketing revenue by 30%-Landing page design and split testing resulting in a reduction of CAC by 20%-Report directly to CEO on marketing performance

San Salvador, Sv

-Developed end to end SEO campaigns for increases of 100% in traffic over 6 months -Hired trained and managed our in-house and off-shore SEO team-Developed Google ad campaigns for B2B efforts reducing CAC by 20%-Regular SEO reporting-Ongoing consultations-Continually perfected/updated proprietary SEO efforts

Lehi, Ut, Us

-Called and sold SEO and PPC services to prospective clients-Developed a consultative approach leading to more signed clients with longer retention

-#1 sales rep with over $150,000 of recurring revenue