Overview:Provided contract support as an SEO Manager for iCrossing, focusing on competitor analysis in the hair and skincare sectors for Dove International. Specialised in crafting detailed slide decks to inform and refine SEO strategies.Responsibilities:Competitor Analysis: Conducted comprehensive competitor analysis for Dove’s hair and skincare lines, identifying SEO strategies and content gaps.Slide Deck Creation: Developed insightful slide decks summarizing competitor SEO tactics, performance metrics, and opportunities for Dove to capitalize on.SEO Strategy Insights: Provided strategic insights to enhance Dove's SEO approach, leveraging competitor benchmarks and industry trends.Keyword Research and Trends: Analysed keyword trends and competitor keyword strategies to recommend targeted content and SEO tactics.Reporting and Recommendations: Delivered regular reports and presentations to Dove and iCrossing leadership, outlining findings and actionable SEO recommendations.Impact:My role facilitated a deeper understanding of the competitive landscape in the hair and skincare industries, enabling Dove International to refine its SEO strategies and content development. The slide decks I created became a key tool in strategic planning, contributing to improved SEO performance and market positioning.

As the Technical SEO Team Lead, I spearheaded strategic SEO initiatives, enhancing our website's visibility and performance. My leadership role encompassed a broad spectrum of responsibilities, driving significant improvements in search rankings and user engagement.Key Responsibilities:Website Audits: Conducted comprehensive audits to identify and rectify technical SEO issues, ensuring optimal site performance.SEO Strategy Development: Led the creation and execution of SEO strategies focused on site structure, page speed, and mobile optimization, markedly improving search rankings.Keyword Research: Performed in-depth keyword research to align our content strategy with market trends and user intent.On-Page SEO Optimization: Optimized content and on-page elements, including tags and structured data, to boost visibility and relevance.Link Building: Directed link-building strategies to enhance site authority and search engine rankings.Performance Monitoring: Utilized analytics tools to monitor website metrics, adapting strategies to evolving SEO standards.Team Management and Mentorship: Managed and mentored the SEO team, fostering a culture of continuous learning and collaboration across departments.Website Migrations and Redesigns: Oversaw SEO aspects of website migrations and redesigns, ensuring seamless transitions without impacting search performance.Impact:Through strategic planning, technical expertise, and team leadership, I not only achieved but sustained top search engine rankings for our website, driving traffic growth and contributing significantly to our business's success.

As an SEO Manager specialising in the automotive loans industry, I led strategic initiatives to enhance our online presence, driving organic traffic and customer acquisition. My role was pivotal in optimising our digital content and technical SEO to target consumers seeking automotive financing solutionsResponsibilities:SEO Strategy: Crafted strategies targeting the auto financing market, focusing on high-intent keywords.Content Optimization: Collaborated on content that meets potential customers' needs regarding automotive loans.Technical SEO: Performed audits to improve site performance, including speed and mobile responsiveness.Link Building: Directed campaigns to secure industry-relevant backlinks, boosting search engine visibility.Local SEO: Optimised for local search to attract consumers seeking automotive loans in specific regions.Analytics: Used Google Analytics for performance tracking, adjusting strategies based on data insights.Cross-Functional Collaboration: Ensured alignment of SEO with marketing, sales, and product development goals.Trends and Compliance: Stayed updated with SEO trends and regulatory changes in the automotive finance industry.Impact:Elevated website visibility for automotive financing terms, leading to increased organic traffic, higher lead quality, and more loan applications. Contributed to growth and competitive positioning in the automotive loans market.

MJR Web Design provide businesses and Individuals based within the Midlands and surrounding areas of the UK with Responsive Web Design, Ecommerce Solutions, Search Engine Optimisation, Content Management, Digital Marketing, Digital Strategy, Branding and Web Hosting Solutions. We provide fair and affordable prices making our services flexible and available to everyone.