Mark Wilkinson Email & Phone Number

Portland, Oregon, United States

I drive event strategy for Intel's client/PC business unit, integrated across Intel's PC client category sales and marketing organization, working with internal stakeholders to set priorities, objectives, and strategies that enable Intel's event activations to drive engagement with partners, customers, and end users. I orchestrate the efforts of our end customer segment marketing teams to deliver direct and co-marketing strategy that includes and supports sell-in and sell-out efforts with strategic channel system builder partners.

Portland, Oregon

Manage a team that develops programs, strategies, and funding mechanisms to help channel and retail partners around the world successfully develop and deploy mutually beneficial marketing actions for online, retail, and event environments.

Portland, Oregon

Launched Intel-branded demand generation platform for members of Intel(R) Technology Provider partner program, incorporating a library of end-customer marketing assets, customizable assets, marketing automation campaigns, social media, and advanced marketing capabilities to help partners drive demand for their products and services. Ran marketing research and reporting to fine-tune offerings and capabilities. Correlated platform marketing results with sales results among partners.

Hillsboro, Oregon

Influenced multiple Intel business units and marketing groups to coordinate around a common plan and schedule for delivering reseller-oriented marketing materials and training to Intel regional offices. Influenced regional offices to translate and deliver content according to a coordinated schedule. Collected and reported content and communications performance metrics.Developing Marketing Automation-based strategy for communicating to current and prospective partners, and tying marketing results more closely to partner sales.

Worldwide program manager for initiative to influence computer hardware resellers to recommend or sell computer equipment to specify Intel-based hardware. Focus includes overall strategy, content developement and training delivery, field sales deployment strategy, and budgeting.

Set training strategy for retail sales professionals (RSPs) working at broad channel resellers with retail operations in Intel's distribution channel.Managed development, reviews, and distribution of training materials for this audience.

• Managed Intel Inside® Program cooperative advertising activities with several large OEMs, including $23 Million in reimbursable cooperative marketing activities• Managed and trained major US retailers on successful participation in the Program on behalf of OEMs. As a result, retailer compliance with Intel branding guidelines increased by 55%• Represented customer perspectives to Program development team as program requirements changed annually.• Supported field sales team working with distribution channel customers in their participation in the Intel Inside Program, including advertising review, program training, consultation on co-op marketing activities

• Developed instructor-led and online Intel Inside® Program training for Intel’s multi-national OEM customers and their advertising agencies• Worked with Program management to create “early notification” and “detailed notification” materials for positioning and selling of sometimes-controversial annual Program changes to OEM management• Created case studies, exercises, test questions, and interactive workshop activities for a variety of student audiences and experience levels• Developed customer communication, Q&A documents, and ad creation guides for marketing program changes, product launches, etc.• Gathered and synthesized input and feedback from subject matter experts and Program specialists to create comprehensive and accurate training materials

Portland, Oregon Area

Led a virtual team of 20+ Training Development Managers from multiple business units of Intel in preparation of several large internal sales and technical training conferences at Intel. Created processes for helping marketing and technical engineers develop useful training materials for field teams. Implemented first testing methodology for course attendees to measure learning and retention. Managed complex course delivery schedule and on-site instructors logistics at events.

Portland, Oregon Area

Worked with courseware and test developers from multiple Intel business groups to create high-stakes certification exams for systems engineers implementing Intel-based networking, server, and desktop hardware solutions. Included managing overall curriculum strategy, but also job task analysis research, exam objective creation, test preparation training course creation, beta version course delivery, specifying and ordering hardware kits for training courses.

Portland, Oregon Area

Developed first online communication strategy for resellers of Intel hardware, and purchasers of Intel-branded processors, math co-processors, SMB networking products. Implemented first customizable email newsletter based on user preferences. Worked with software developer and third party company to developed first electronic product registration app and back-end database to capture and store purchaser data in marketing database.