Mark Wilkinson Email and Phone Number
Mark Wilkinson work email
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Mark Wilkinson personal email
I'm a senior marketing program manager with a wealth of experience in co-marketing and big picture strategy on how a supplier/manufacturer can engage and delivery mutual value with partners through co-marketing programs, partner programs, and high-engagement events.I have a passion for working with various internal and external stakeholders to understand and balance competing priorities into mutual alignment. I enjoy being a manager of programs and the teams who deliver them. A significant part of my time at Intel has been spent working with customers that constitute Intel's "channel partners" as well as time working with Intel's multi-national computer manufacturer customers and top retail customers in co-funded and co-marketing programs. I manage efforts to create co-marketing co-funded marketing programs with OS partners, focusing on finding our mutual aligned business interests and priorities, and building creative to help drive them.Specialties: Co-marketing strategy, communication strategy, retail marketing programs and strategy, program management, senior stakeholder management and communication, training strategy development, training content development.
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Senior Program Manager, Event Strategy And Product ExperiencesIntel Corporation Oct 2023 - PresentPortland, Oregon, United StatesI drive event strategy for Intel's client/PC business unit, integrated across Intel's PC client category sales and marketing organization, working with internal stakeholders to set priorities, objectives, and strategies that enable Intel's event activations to drive engagement with partners, customers, and end users. I orchestrate the efforts of our end customer segment marketing teams to deliver direct and co-marketing strategy that includes and supports sell-in and sell-out efforts with strategic channel system builder partners. -
Global Director Of Co-Marketing - Client ProductsIntel Corporation Nov 2018 - Nov 2023Portland, OregonManage a team that develops programs, strategies, and funding mechanisms to help channel and retail partners around the world successfully develop and deploy mutually beneficial marketing actions for online, retail, and event environments.
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Digital Strategist - Channel MarketingIntel Corporation Feb 2015 - Nov 2018Portland, OregonLaunched Intel-branded demand generation platform for members of Intel(R) Technology Provider partner program, incorporating a library of end-customer marketing assets, customizable assets, marketing automation campaigns, social media, and advanced marketing capabilities to help partners drive demand for their products and services. Ran marketing research and reporting to fine-tune offerings and capabilities. Correlated platform marketing results with sales results among partners.
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Managing Editor - Channel Content And CommunicationsIntel Corporation Oct 2011 - Feb 2015Hillsboro, OregonInfluenced multiple Intel business units and marketing groups to coordinate around a common plan and schedule for delivering reseller-oriented marketing materials and training to Intel regional offices. Influenced regional offices to translate and deliver content according to a coordinated schedule. Collected and reported content and communications performance metrics.Developing Marketing Automation-based strategy for communicating to current and prospective partners, and tying marketing results more closely to partner sales.
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Worldwide Reseller Channel Program ManagerIntel Corporation Nov 2006 - Oct 2011Worldwide program manager for initiative to influence computer hardware resellers to recommend or sell computer equipment to specify Intel-based hardware. Focus includes overall strategy, content developement and training delivery, field sales deployment strategy, and budgeting.
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Worldwide Channel Retailer Sales Training ManagerIntel Corp. Apr 2006 - Nov 2006Set training strategy for retail sales professionals (RSPs) working at broad channel resellers with retail operations in Intel's distribution channel.Managed development, reviews, and distribution of training materials for this audience.
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Account ManagerIntel Corporation Feb 2005 - Jun 2006• Managed Intel Inside® Program cooperative advertising activities with several large OEMs, including $23 Million in reimbursable cooperative marketing activities• Managed and trained major US retailers on successful participation in the Program on behalf of OEMs. As a result, retailer compliance with Intel branding guidelines increased by 55%• Represented customer perspectives to Program development team as program requirements changed annually.• Supported field sales team working with distribution channel customers in their participation in the Intel Inside Program, including advertising review, program training, consultation on co-op marketing activities
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Worldwide Training ManagerIntel Corporation - Intel Inside(R) Program Jul 2003 - Feb 2005• Developed instructor-led and online Intel Inside® Program training for Intel’s multi-national OEM customers and their advertising agencies• Worked with Program management to create “early notification” and “detailed notification” materials for positioning and selling of sometimes-controversial annual Program changes to OEM management• Created case studies, exercises, test questions, and interactive workshop activities for a variety of student audiences and experience levels• Developed customer communication, Q&A documents, and ad creation guides for marketing program changes, product launches, etc.• Gathered and synthesized input and feedback from subject matter experts and Program specialists to create comprehensive and accurate training materials
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Training Program Manager - Intel Sales And Marketing ConferenceIntel Corporation Apr 2001 - Jul 2003Portland, Oregon AreaLed a virtual team of 20+ Training Development Managers from multiple business units of Intel in preparation of several large internal sales and technical training conferences at Intel. Created processes for helping marketing and technical engineers develop useful training materials for field teams. Implemented first testing methodology for course attendees to measure learning and retention. Managed complex course delivery schedule and on-site instructors logistics at events.
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Technical Program Manager - Intel(R) Certification ProgramIntel Corporation May 1998 - Apr 2001Portland, Oregon AreaWorked with courseware and test developers from multiple Intel business groups to create high-stakes certification exams for systems engineers implementing Intel-based networking, server, and desktop hardware solutions. Included managing overall curriculum strategy, but also job task analysis research, exam objective creation, test preparation training course creation, beta version course delivery, specifying and ordering hardware kits for training courses.
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Direct Marketing StrategistIntel Corporation Jan 1996 - May 1998Portland, Oregon AreaDeveloped first online communication strategy for resellers of Intel hardware, and purchasers of Intel-branded processors, math co-processors, SMB networking products. Implemented first customizable email newsletter based on user preferences. Worked with software developer and third party company to developed first electronic product registration app and back-end database to capture and store purchaser data in marketing database.
Mark Wilkinson Skills
Mark Wilkinson Education Details
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Integrated Marketing Communications
Frequently Asked Questions about Mark Wilkinson
What company does Mark Wilkinson work for?
Mark Wilkinson works for Intel Corporation
What is Mark Wilkinson's role at the current company?
Mark Wilkinson's current role is Global Event Marketing Strategy Manager at Intel Corporation.
What is Mark Wilkinson's email address?
Mark Wilkinson's email address is markwilkinson@up.com
What schools did Mark Wilkinson attend?
Mark Wilkinson attended Northwestern University.
What are some of Mark Wilkinson's interests?
Mark Wilkinson has interest in Education, Arts And Culture.
What skills is Mark Wilkinson known for?
Mark Wilkinson has skills like Leadership, Supervisory Skills, Team Building, Enforcement, Operations Management, Policy, Public Speaking, Construction Safety, Risk Management, Law Enforcement, Criminal Justice, Train The Trainer.
Who are Mark Wilkinson's colleagues?
Mark Wilkinson's colleagues are Rich Hardin, Adam Birr, Trevor Harcrow, Samantha Swan, Vishak Venkatraman, Deepak Kumar, Duc Nguyen.
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