Mark Kelly

Mark Kelly Email and Phone Number

Digital Marketing Strategy and Implementation @ MK Digital Strategy
Manchester, GB
Mark Kelly's Location
Manchester, England, United Kingdom, United Kingdom
Mark Kelly's Contact Details

Mark Kelly personal email

About Mark Kelly

Annoyingly (for my value proposition) I have three main service streams. I know - I should niche.1. 'AGENCY GROWTH COACH'. That means I help creative and marketing agencies get started, reboot if they have issues (don't we all) or just Be Even More Awesome and Profitable if they are doing well. I'm good at it (so clients say) and I've been involved in the management and business of agencies for 25 years, the last 12 as an independent coach and consultant.I'm the author of many of the guides on the Smart Insights Agency Growth Hub. And I train agency teams across account growth, pitching, pricing and more.2. LECTURER IN DIGITAL MARKETING for Manchester Metropolitan University, as well as on CIM units for nesma and Kirklees College.3. DIGITAL MARKETING STRATEGIST AND PROJECT LEAD for hire: I've been leading digital marketing projects since '99.AWAY FROM WORK: I'm a hiker and outdoors blogger and I'm Chair of Trustees for the excellent Mikron Theatre Company. "Mark took us through a successful growth strategy framework and was a great sounding board for us as we reviewed our proposition, services and processes and hit our growth targets in the first year." [Owner, eCommerce agency].INTERESTED? Please get in touch: mark@markkellyconsultancy.com My agency experience covers managing digital creative, technical and account handling teams, project management functions and senior client services roles and the creation and implementation of digital marketing strategies. I also train teams on all aspects of digital strategy and marketing and act as a project manager when that's useful for you.Specialisms: agency management, digital marketing, digital strategy creation, project and team management, online branding, CRM strategies, online advertising, content marketing, technology for Marketing, digital consultant roles, UK and international website and campaign development and implementation. Agency Transformation, the growth of agency revenue and agency team development. If you are looking to thrive not just survive, please get in touch:mark@markkellyconsultancy.com

Mark Kelly's Current Company Details
MK Digital Strategy

Mk Digital Strategy

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Digital Marketing Strategy and Implementation
Manchester, GB
Website:
digitalstrategy.com.ar
Employees:
2
Mark Kelly Work Experience Details
  • Mk Digital Strategy
    Digital Marketing Strategy And Implementation
    Mk Digital Strategy
    Manchester, Gb
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  • Mark Kelly Consultancy
    Board Advisor And Growth Coach For Creative And Marketing Agencies
    Mark Kelly Consultancy Mar 2012 - Present
    Uk
    I work with creative and marketing service businesses who want to thrive not just survive.I have mentored freelancers, coached startup agencies, helped small agencies with their growing pains, consulted on some big issues for large corporate agencies and worked with in-house client teams. If you have hit a roadblock, need to reboot or are awesome and just need to get to the next stage in growth, I can help (see those lovely testimonials further down the screen).You'll get support from an industry veteran, guiding you through the AgencyPLUS framework to deliver the business growth that your business deserves. The framework works whether you are an agency or freelancer or in-house team or studio.The AgencyPLUS framework of resources and workshops will transform your business. It’s based on both my experience of growing agency units and best-practice thinking across a range of marketing approaches. It flexes depending on your business goals and needs. We’ll plot a route through some or all of it depending on where you need support first.I work primarily in Manchester, Leeds and the wider north but support clients across the UK and globally.* Walk and Workshop *I run Walk and Workshop sessions for clients: a Walk and Workshop day is dedicated to your business, it helps owners or senior teams in creative services businesses and marketing agencies re-energise and plan for success. And feel good doing it. This isn’t a networking day with other business owners, this is a day all about you: your plans, your mojo, your success.See here for more information and to book a Walk and Workshophttps://markkellyconsultancy.com/walk-and-workshop/#walkandworkshop
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  • Mk Digital Strategy
    Digital Marketing Strategy And Implementation
    Mk Digital Strategy Mar 2012 - Present
    United Kingdom
    Working with brands, organisations and marketing agencies.Is your digital in a pickle? Bring in an experienced, effective digital marketing consultant and practitioner. In digital since 1999.1. Get sound strategies for digital marketing, social and content campaigns.2. Achieve successful pitches, great project direction on campaigns and solid support on design and build digital engagements.3. Your team will be supported to produce great work - and that can include training too.• Buyer Persona and User Journey planning• Devising and running social media campaigns• Running ideation sessions and project workshops• Reviewing and finessing SEO endeavours• Content planning eCRM and eCommerce strategy creation• Market audits on CMS solutions• Inbound marketing strategy• Assisting with new business initiativesNeed some help with your digital? > https://markkellyconsultancy.com/digital-marketing-support/
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  • Agency Thinking
    Owner & Author Of Guides For Agency Owners And Ams
    Agency Thinking Sep 2019 - Present
    United Kingdom
    Agency Thinking is a training resource / online shop for Agency Owners and Agency Account Handlers. The site has guides and courses covering everything from effective Account Growth, launching new services through to perfect pitching.
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  • The Manchester Metropolitan University
    Lecturer, Tutor, Supervisor, Unit Leader - On Digital And Marketing Comms Units
    The Manchester Metropolitan University Sep 2019 - Present
    Manchester, United Kingdom
    It is one strand of my work but a really rewarding one. I was an Associate Lecturer / Tutor up to 1st Sept 2023 then became a Part-Time Lecturer, Supervisor and Unit Leader.Colleague: "I can't thank you enough for being on the team this year. Your expertise and above all your down-to-earth, kind and considerate way with the students has been invaluable."Student: "Mark is very approachable and helpful with answering any questions and giving clear and in depth feedback. "Student: "The amount of support that Mark gives surrounding the assignment is very beneficial and helpful!"I support the future stars of creative and marketing agencies and client brands. And through the digital apprenticeship strand, digital marketing and advertising client-side practitioners. It keeps me on my toes in many ways and means I can pull on my years of industry experience to guide those about to launch their careers.
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  • Nesma
    Tutor - Cim
    Nesma Apr 2023 - Present
    Remote
    Tutor / Associate Lecturer on CIM Planning Campaigns module." .. a massive thank you for all the support and extensive knowledge you have shared over the last 10 weeks."
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  • Kirklees College
    Pthp - Lecturer In Business | Digital Marketing
    Kirklees College Mar 2020 - Present
    I create lesson assets / decks, lecture and tutor on the CIM units in Digital Fundamentals (L3 Apprentices), Digital Marketing Techniques (L4, HE) and Planning Campaigns (L4, HE). It's great to support future digital / marketers or those already in practice but who are looking at professional accreditation. FEEDBACK:"I just wanted to say thank you .. I felt your teaching style was straight to the point, clear and easy to understand.""I've learnt a lot about digital marketing. You've also modelled what a great MS Teams lesson looks like - something I've tried to carry through into my own practice.""Thanks again for your tutor sessions, they have all been brilliant and I feel like I've learnt a lot."
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  • Form
    Growth Coach
    Form Sep 2018 - Present
    United Kingdom
    I was initially a Board Advisor for the Amplify Programme, providing strategic direction and ongoing support to high growth Digital Creative and Technology businesses. Subsequently from 2021, I support the Beyond programme.
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  • Smartinsights.Com
    Contributing Expert - Agency Growth
    Smartinsights.Com Feb 2013 - Present
    I write guides and articles for the Smart Insights Agency Growth and Operational Management Toolkit. The guides and accompanying articles help creative and marketing agencies of all types grow their digital marketing services.
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  • Growthaccelerator (Part Of The Business Growth Service)
    Growth Coach
    Growthaccelerator (Part Of The Business Growth Service) Aug 2013 - Nov 2015
    I supported some comms / web agencies who were enrolled in the Growth Accelerator programme to set and then achieve their targets.
  • Brass
    Digital Solutions Director
    Brass May 2010 - Mar 2012
    An integrated marketing agency with a digital marketing offering. I acted as senior digital marketing contact on a number of clients and projects and was the digital marketing consultant for in-house teams. Based in the Leeds office as well as the London Shoreditch office.
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  • Mccann Manchester
    Digital Client Services Director / Agency Operations Director
    Mccann Manchester Sep 2003 - May 2010
    Manchester, United Kingdom
    Client Services Director - Head of the Digital Marketing team, at McCann-i.With team of 30+ : designers, developers and account handlers.Colleagues Direct (see last role) sadly bit the dust and I boomeranged (happily) back to McCann. I was responsible for all aspects of digital marketing and online marketing campaigns and projects for a range of UK and International clients. This involved managing a team of account handlers, project managers, creatives and coders. Acting as a digital marketing consultant and also trainer for various teams. I also worked on new business initiatives, and business development in general and helped develop accounts, either working with integrated account handlers or direct with clients.I was responsible for financial targets and department profitability. The online team grew from 6 to 30+ in my time at McCann.Based in the Manchester office but working with / out of the London office and partner agencies globally, when required.As the site sales copy said:McCann Erickson / McCann-i is at the forefront of new trends, new technologies and new opportunities - new thinking that can drive our clients' digital communications strategies and maximise the potential of the digital medium.---In July 2009 I had a shift of emphasis from pure digital director to wider cross-agency operational management, ensuring that delivery of services across all areas of the business were integrated, effective and profitable. Based in the Manchester office but working with / out of the London office when required.
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  • Colleagues Direct Marketing Limited
    Crm Director
    Colleagues Direct Marketing Limited 2002 - 2003
    Bath And Yorkshire
    In which I jaunted up and down the M5 in a Saab95 - those crazy days of over-specced company cars. I'm not a petrol head and I love the planet, but man was that a good car to have when based in two offices at opposite ends of the country. I ran all aspects of the data analytics, database & online marketing and eCRM team and client services.Colleagues was a great agency with great people but sadly with one client dominating revenue. When they gave notice we never really recovered. It wasn't a case of the new boy, last-in, first-out: everyone lost their jobs. Sad times.
  • Mccann Manchester
    Digital Client Services Director
    Mccann Manchester 2000 - 2002
    Responsible for all aspects of online ('new media') campaigns and projects for a range of UK and International clients. This involved managing a team of account handlers, project managers, creatives and coders.I also worked on new business initiatives and helped develop accounts, either working with integrated account handlers or directly with clients.I was responsible for financial targets and department profitability. The online team grew from 6 to 30+ in my time at McCann.
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  • Poulter Advertising
    Database Marketing Manager
    Poulter Advertising May 1993 - 2000
    I joined Poulters when they made me an offer I couldn't refuse (a car, more money and more of guaranteed revenue stream than I had been able to enjoy running my own show). The then Head of Direct at Poulters had been talking to me as a potential data partner. He eyed up the small but growing list of clients I had and suggested I join them. The timing was right even though I hadn't had my own business running for long. But my mum had just died, the family (my dad, brother and my own young family) were in pieces, so I said yes. At Poulters I looked after Database Strategy, Analytics, Technology for Marketing, Consumer Profiling, Data Segmentation, Lead Tracking Solutions and CRM. And the data aspect of Mailings on an industrial scale, with some of the region's biggest printers. Cue lots of corporate football tickets (I don't like football but did like the spectacle of it all. And the slap-up meals. Shallow but true. I'm probably more discerning nowadays. Probably).
  • Mark Kelly Associates / Strategic Database Services
    Owner / Director
    Mark Kelly Associates / Strategic Database Services 1991 - 1993
    Manchester And Halifax
    I left ADS to set up as a freelance database analyst initially. This widened into campaign management and a technology-for-marketing consultancy for both agencies and direct clients, under the banner of Strategic Database Systems. My wife helped me part-time, essentially as an account manager with some new biz. We had our toddler and baby in the nursery across the road from the old clock shop that we rented and refurbed as an office in downtown Elland, West Yorkshire. Exciting times really.SDS sat ostensibly under the wing of an existing Elland agency, OCW, a full service agency set up by two ex-ADS (see elsewhere) directors. OCW were great little agency but my ADD got the better of me. Along with nervousness around not controlling my own company finances (always think twice about partnerships, kids). So I folded my own setup after a year or so and set up Mark Kelly Associates, renting space in a converted mill (the Napier Business Centre) from Steve Rubel, an ex-Agency guy who loved to smoke and do deals, he was great (the mill was demolished in 1996).
  • Applied Decision Systems
    Database Marketing Analyst
    Applied Decision Systems 1988 - 1991
    Manchester, United Kingdom
    I initially started at ADS Direct Marketing (a cutting edge Agency, we had actual computers and magnetic tape machines so we could merge and purge rented consumer data records). ADS then split into Applied Decision Systems (yes, still ADS) and MKP (Morgan Kemp and Partners, as was). These agencies have since disappeared.I was in the database analytics team, becoming senior database marketing exec before I left.I was knee-deep in floppy disks (both sizes), Supercalc spreadsheets and reams (and reams) of sales data printouts, vouchers and questionnaires that a room full of ladies up in Newcastle keyed in for us.
  • Media Sales Bureau
    Marketing Exec
    Media Sales Bureau Sep 1986 - 1988
    London, England Metropolitan Area
    Have braces (yes, I did), will commute (on the central line).I did everything from preparing presentations to setting up a fledgeling PC network (err, 2 PCs) to running between Fleet Street and Long Acre (where the offices were). This was to ensure the senior sales and marketing team always had what they needed to keep the business moving forward. In other words, the kind of stuff any recent grad would be expected to do (albeit without the internet). A busy sales / retail-focused business and a great grounding in working hard (and playing hard, this was the 80's - hello pubs of covent garden) and always providing a top notch service to others.

Mark Kelly Skills

Digital Marketing Digital Strategy Online Advertising Integrated Marketing Online Marketing Digital Media Direct Marketing Marketing Social Media Marketing Social Media Email Marketing Marketing Communications Crm Blogging Analytics Brand Development Mobile Marketing Social Media Measurement Marketing Strategy Agency Growth Start Ups Content Strategy Campaign Management Advertising Creative Strategy B2b Web Analytics Strategy E Commerce Interactive Advertising Project Planning Search Engine Optimization Google Analytics Management B2b Marketing Usability Sem Customer Relationship Management Client Services Ecrm Technology For Marketing Collaboration Seo Program Management Database Marketing Online Branding Crm Software Agency Transformation Team Leadership Marketing Agency Management

Frequently Asked Questions about Mark Kelly

What company does Mark Kelly work for?

Mark Kelly works for Mk Digital Strategy

What is Mark Kelly's role at the current company?

Mark Kelly's current role is Digital Marketing Strategy and Implementation.

What is Mark Kelly's email address?

Mark Kelly's email address is ma****@****ail.com

What are some of Mark Kelly's interests?

Mark Kelly has interest in Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Arts And Culture.

What skills is Mark Kelly known for?

Mark Kelly has skills like Digital Marketing, Digital Strategy, Online Advertising, Integrated Marketing, Online Marketing, Digital Media, Direct Marketing, Marketing, Social Media Marketing, Social Media, Email Marketing, Marketing Communications.

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