Mark Kentwell Email & Phone Number

Docent (now SumTotal) needed someone to create a market and foothold in the Australian market for their Learning Management Solution. I was tasked with taking the Docent product to Australia in such a way that would make sense for Australian businesses. Being able to crack into the sales cycle and open opportunities in at least 5 operations in the first year whilst getting the name and presence out into the market was a massive achievement, especially given the market conditions at the time. Knowing how to start a business from scratch in a very competitive market, whilst opening direct and channel opportunities has given me insights into both the market and business that serve my clients today – the most important lesson learnt was: You can’t do it all yourself.

Initially, NETg needed an Australian presence to deal with a Channel based business and I was brought on to look after the Educom Channel. Quite quickly we determined that a Direct presence was required and as such I became the first Australian direct sales representative for NETg growing the business from the ground up to over $2 million in annual subscriptions within my tenure. As initially the only Sales representative, it fell to me to also bring on and assist new Sales personnel getting off the ground. During my time, we became the most profitable office for NETg worldwide and I am justifiably proud of my contribution to that effort.

Bec, Economics, Computer Science

Activities and Societies: AIESEC

Education record