Mark Lai Email & Phone Number

- Setting up event planning to track digital onboarding channels funnel using Clevertap- Setting up goals and events tracking on GA/GTM to optimize performance marketing cost- Automation journey to reengage and refarm existing users- Attribution journey planning cross platform (app to web)- Building dashboards on Data Studio for reporting importing media buying spent from FB and Google ad account- Webmaster that includes responsibility to manage web content, manage frontend and backend enhancement and SEO optimization

Axiata Digital Capital - Aspirasi.Co

Digital marketing performance and digital business analytics that focuses on online lending growth and revenue, marketing technology implementation, automation and campaign performance measurements for financial inclusion services (micro-lending and micro-insurance for sme digital financing).Experienced in visualisation tools such as Data Studio and Tableau using data connectors to Facebook Ad Manager, Google Analytics, Mixpanel, Clevertap and Other data source format.

Axiata Digital Capital

Leading both UI & UX for all micro-financial services at Boost (formerly known as Aspirasi - Axiata Digital Capital)I have contributed to a brand that offers 6 major financial loan products (working capital, invoice financing, supply chain financing, salary credit, device financing and micro-insurance) creating user stories, user journeys, wire framing, prototyping up till the end product development design. Other responsibilities including marketing videos, collaterals, involvement in customer journey planning.Experienced in Adobe XD, Sketch, Invisionapp.

Axiata Digital

Leading product design, responsible to generate new ideas for a community platform mobile app. Using design thinking approach to validate customer experience. Guiding the team to prepare business vision and mission, personas, customer journey mapping and service blueprint.

1 Utama

Product planning, design and development on existing ONECARD Parking Management System (1 Utama Shopping Centre) including upgrading / update existing terminals. In conjunction with the running loyalty programme ONECARD conversion to parking credits in currency.Develop RESTful APIs for card readers and terminal.Develop HR Solution systemDevelop internal Helpdesk Ticketing system for operations to report issues revolving around the shopping centre e.g building issues and maintenanceTechnical skills involved * .NET 4.5, MVC 5/6 x Razor, LINQ x Entity Framework, WEB API Projects, Microsoft IIS Services, Amazon AWS EC2, S3, SQS, SES, SMS

Kuala Lumpur, Malaysia

Involve in product planning and development, responsible to manage overall ChurpChurp both front and backend website, including of RESTful APIS written for the mobile app. ChurpChurp is a platform for the community to share promotions, ads and marketing campaigns by the advertisers on social media platforms.Development involves using social media APIs, tracking clicks, targeting audience.Technical skills involved* Symfony2 framework / Wordpress / Laravel 5 * / Ruby rails (beginner)* MySQL (optimization and solving performance issues)* Intermediate Linux knowledge on setting up environment on new server (installing packages, checking logs, cronjobs, monitoring process, )Third party tools experience* Collaborate functions with Facebook / Twitter / Instagram / Bitly (and other social platform) APIs e.g Facebook / Twitter signin and signup function, Graph APIs, FQLs, Facebook SDK and etc* Uses Parse for push notifications on Mobile App* Uses Gearman alongside with Supervisord for scalable backend processing* Experience on Amazon Web Services (AWS) on storing web images in S3 (Simple Storage Server) and also SQS (Simple Queue Services)* Mail services - Mailgun / Mailchimp* Deployment tool - Capistrano* Development tool - Netbean / Git / Svn* Uses Twitter Bootstrap to design web layouts

Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

Playing support role and maintaining SiVA (Jobstreet Employer Recruitment System) regionally (Malaysia, Singapore, Indonesia, Philippines, Thailand) which has function to Post a job ad, Creating templates for job ads, Manage candidate application bank, User management functions, Extending job posting timeframe etcTechnical skills involved* Classic ASP, ASP.NET, MsSQL, Microsoft IIS (Server)